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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)


Title Tag

Magazin de incaltaminte - Ted Shoes

Length: 35 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Magazinul online al Ted Shoes. Fabricam incaltaminte din piele naturala: pantofi, sandale, papuci, ghete, cizme si mocasini pentru femei si barbati, toate la pret de producator!

Length: 177 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Magazin de incaltaminte - Ted Shoes


Magazinul online al Ted Shoes. Fabricam incaltaminte din piele naturala: pantofi, sandale, papuci, ghete, cizme si mocasini pentru femei si barbati, toate la pret...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
2 47 2 0 12
<H2> Produse recomandate
<H2> Pantofi dama casual, 1728 GRENA, din piele naturala
<H2> Ghete dama, C8 NEGRU+SPALT NEGRU, din piele naturala
<H2> Ghete barbati, 7554 ASFALT CRAZY HORSE, din piele naturala
<H2> Ghete dama, MIRY2 DENIM, din piele naturala
<H2> Cizme dama, C11 NEGRU+LAC NEGRU, din piele naturala
<H2> Ghete barbati, 7554 KAVE CRAZY HORSE, din piele naturala
<H2> Ghete barbati, 7556 TABA CRAZY HORSE, din piele naturala
<H2> Ghete dama, T6 MARO NABUC, din piele naturala
<H2> Ghete dama, C7 NEGRU+LAC NEGRU, din piele naturala
<H2> Ghete T1 ASFALT CRAZY HORSE, din piele naturala
<H2> Ghete barbati, 7356 KAVE CRAZY HORSE, din piele naturala
<H2> Ghete dama, C12 NEGRU+NEGRU SPALT, din piele naturala
<H2> Ghete dama, ISA3 FLORI+NEGRU, din piele naturala
<H2> Ghete dama, MIRY3 NEGRU, din piele naturala
<H2> Ghete dama, EVA1 MARO, din piele naturala
<H2> Pantofi dama casual, 1728 NEGRU, din piele naturala
<H2> Ghete dama, C13 DENIM+SPALT DENIM, din piele naturala
<H2> Ghete barbati, 7356 NEGRU CERAT, din piele naturala
<H2> Ghete barbati, 7763 DENIM , din piele naturala
<H2> Ghete barbati, 7356 DENIM NABUC, din piele naturala
<H2> Noutati
<H2> Ghete dama, MIRY2 DENIM, din piele naturala
<H2> Ghete dama, R7 MARO ANTIC, din piele naturala
<H2> Ghete barbati, 7356 DENIM NABUC, din piele naturala
<H2> Ghete dama, 5987 MARO DESCHIS, din piele naturala
<H2> Ghete dama, C16 NEGRU+NEGRU SPALT, din piele naturala
<H2> Ghete barbati, 7360 NEGRU, din piele naturala
<H2> Ghete dama, LENS1 DENIM, din piele naturala
<H2> Ghete dama, ISA3 FLORI+NEGRU, din piele naturala
<H2> Ghete barbati, 7363 NEGRU, din piele naturala
<H2> Ghete dama, EVA1 MARO, din piele naturala
<H2> Ghete dama, T6 MARO NABUC, din piele naturala
<H2> Ghete dama, ISA4 NEGRU, din piele naturala
<H2> Ghete dama, MIRY2 VERDE, din piele naturala
<H2> Ghete barbati, 7356 GRI, din piele naturala
<H2> Ghete dama, PAMELA1 LAC DENIM, din piele naturala
<H2> Ghete dama, LENS2 MARO ANTIC, din piele naturala
<H2> Ghete dama, 5988 DENIM+DENIM SPALT, din piele naturala
<H2> Ghete barbati, 7356 NEGRU CERAT, din piele naturala
<H2> Ghete barbati, 1257 NEGRU CERAT, din piele naturala
<H2> Ghete dama, 5988 MARO+MARO SPALT, din piele naturala
<H2> Fabricat in Romania
<H2> Promotii
<H2> Ghete dama, MIRY1 VERDE, din piele naturala
<H2> Ghete dama, 5987 MARO INCHIS, din piele naturala
<H2> Ghete dama, 5987 MARO DESCHIS, din piele naturala
<H1> TEDSHOES, peste 30 de ani de experienta, eleganta si bun gust
<H1> Producem incaltaminte din piele naturala pentru femei si barbati
<H3> Colectii femei
<H3> Colectii barbati
<H5> Pantofi eleganti femei
<H5> Pantofi casual femei
<H5> Pantofi sport femei
<H5> Ghete, cizme femei
<H5> Balerini femei
<H5> Sandale, papuci femei
<H5> Pantofi eleganti barbati
<H5> Pantofi casual barbati
<H5> Pantofi sport barbati
<H5> Ghete barbati
<H5> Mocasini barbati
<H5> Pantofi vara perforati
and 60 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

tedshoes.ro currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • ghete 44
  • naturala 44
  • piele 44
  • cumpără 43
  • variante 43
  • preț 43
  • lipsa 32
  • dama 29
  • barbati 27
  • negru 20
  • pantofi 17
  • maro 11
  • denim 11
  • casual 6
  • spalt 6
  • tedshoes 6
  • horse 5
  • crazy 5
  • nabuc 4
  • eleganti 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Ghete 44
naturala 44
piele 44
cumpără 43
variante 43
Keywords (2 words) Freq Title Desc <H>
Pret vechi 86
piele naturala 44
din piele 44
alte variante 43
Vezi alte 43

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 45 images on this web page.

3 ALT attributes are empty or missing.


Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.tedshoes.ro and tedshoes.ro as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.tedshoes.ro and tedshoes.ro to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog


Mobile visits

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Mobile Rendering

tedshoes.ro on an iPhone
tedshoes.ro on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: Romanian

Detected: Romanian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
tedshoes.com Expires in 8 months
tedshoes.net Available. Register it now!
tedshoes.org Available. Register it now!
tedshoes.info Available. Register it now!
tedshoes.biz Available. Register it now!
tedshoes.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
tdshoes.ro Available. Register it now!
tedshoess.ro Available. Register it now!
tedehoes.ro Available. Register it now!
tesdhoes.ro Available. Register it now!
tedxhoes.ro Available. Register it now!
t4dshoes.ro Available. Register it now!
tefshoes.ro Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is COMODO CA Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for tedshoes.ro.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with tedshoes.ro and add a CTA to really maximize your social media marketing efforts.

Twitter™ Account

The Twitter™ Account @tedshoes is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Piteşti, România
a year ago
We found a Twitter profile for your brand, but it's not linked to tedshoes.ro. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor tedshoes.ro’s Google ranking for custom keywords
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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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