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Title Tag

The Telegraph - Telegraph Online, Daily Telegraph, Sunday Telegraph - Telegraph

Length: 79 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Latest news, business, sport, comment, lifestyle and culture from the Daily Telegraph and Sunday Telegraph newspapers and video from Telegraph TV.

Length: 146 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

The Telegraph - Telegraph Online, Daily Telegraph, Sunday Telegraph - Telegraph


Latest news, business, sport, comment, lifestyle and culture from the Daily Telegraph and Sunday Telegraph newspapers and video from Telegraph TV.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
0 38 184 0 1
<H2> Opinion
<H2> Video
<H2> News
<H2> Latest News
<H2> Telegraph Extra
<H2> Recommended
<H2> In case you missed it
<H2> Sport
<H2> Business
<H2> Money
<H2> Sponsored
<H2> Travel
<H2> Hotels
<H2> Culture
<H2> Audio
<H2> Galleries
<H2> Fashion
<H2> Health and Fitness
<H2> Food and Drink
<H2> Sponsored
<H2> Women
<H2> Men
<H2> Technology
<H2> Obituaries
<H2> Science
<H2> Education
<H2> Gardening
<H2> Cars
<H2> Luxury
<H2> Property
<H2> Film
<H2> TV
<H2> Wine
<H2> Brexit
<H2> Gaming
<H2> Bitcoin
<H2> Sponsored
<H3> Capita launches drastic rescue plan sending shares down 40 per cent
<H3> Janet DaleyDonald Trump's convincing promise of unity is a threat to his Democrat opponents
<H3> Sign up to the Front BenchTheresa May says 'I won't quit' - but is it really her call?
<H3> Inheritance taxHow would a higher gifting allowance work - and how much would you save?
<H3> Duke and Duchess in Sweden Royal couple visit youth mental health group
<H3> Travel inspiration: five authentic family holidays in Mexico
<H3> Pierre-Emerick Aubameyang joins Arsenal for club-record fee
<H3> Take-up of breast screening drops to lowest level in a decade
<H3> Bitcoin backlash The legal rules and what you need to know if you want to invest
<H3> Live PMQs liveDavid Lidington faces Emily Thornberry as Theresa May visits China
<H3> David Goodhart Mass immigration has driven Britain into the economic doldrums. Here's how we fix it
<H3> Could JFK's grand-nephew Joe bring the Kennedys back to the White House?
<H3> Did Melania Trump do protest dressing at the State of the Union?
<H3> Doddie WeirWhen the NHS told me to wait till October, I wanted to scream. I could be dead by then
<H3> Follow The Telegraph
<H3> Comment: Donald Trump's State of the Union address will remind Americans why they made him president
<H3> Comment: Softly, softly... Gavin Williamson take note: more can be achieved with the quiet approach to defence funding
<H3> Comment: Six Nations injuries show rugby is failing its fans as well as exploiting the players
<H3> Comment: Zero suicide is our simple but powerful NHS mission
<H3> Comment: Mrs May mustn't be naive about China; this is the most protectionist economy on the planet
<H3> Comment: The bullying at Haringey council gives a taste of what life would be like under Momentum's Labour
<H3> Let’s concentrate on the trade deal we want from Brexit without spinning out the transition
<H3> In Depth
<H3> State of the Union highlights
<H3> Listen: Wikie the talking killer whale
<H3> The supermoon phenomenon
<H3> UK's toxic air problem explained
<H3> Follow The Telegraph
<H3> Sydney seaplane took 'totally inexplicable' turn before crash that killed five Britons, investigators reveal
<H3> 'Emotional support peacock' turned away from United Airlines flight
<H3> British sports fanatic runs 80 miles on French motorway before being picked up by police
<H3> Fears for Quiksilver boss missing at sea after boat washes ashore
<H3> Robin spotted in House of Commons ahead of PMQs
<H3> Britain First's Jayda Fransen 'caused woman to miscarry when she screamed racist abuse through letter box', court hears
<H3> Rape-accused Oxford professor Tariq Ramadan 'questioned by police in Paris'
<H3> Take-up of breast screening drops to lowest level in a decade
<H3> On this day in 1606: Guy Fawkes, treasonous plotter, is executed in Westminster
<H3> Watch Virgin Atlantic transform old Air Berlin aircraft – complete with new business-class 'Love Suites'
<H3> 'Top secret' Australian papers found in secondhand shop include reports on previous embarrassing security lapses
<H3> Duke and Duchess of Cambridge in Sweden: Royal couple discuss mental health at Stockholm research centre
<H3> Eight million broadband customers overcharged as providers keep quiet when contracts expire
<H3> Deadly fentanyl behind America's dramatic doubling of synthetic opioid death rates
<H3> Front Bench newsletterStart your day with The Telegraph's take on the political stories that really matter
<H3> Brexit bulletinExclusive comment and analysis of the biggest talking points in Westminster and beyond, direct to your inbox each afternoon
<H3> Rugby newslettersSign up now to receive your choice of three new and exclusive weekly rugby emails
<H3> Six Nations competitionWin hospitality tickets to England v Wales at Twickenham
<H3> Rugby WhatsApp alertsIn-match analysis and talking points throughout the Six Nations
<H3> National Breakfast Awards Britain's best places for a morning meal revealed
<H3> Renault Mégane RS reviewA challenger to Honda's hot hatch hegemony
<H3> 20 of the best gardens to visit for spring flowers
<H3> Meet the women who went from living on the streets to making canapés for bankers
<H3> 8 tips on how to bulk up for 2018, from a Mr Olympia finalist
<H3> Britain's Favourite Walks: Top 100, review: dust off your hiking boots for this inspiring evening
<H3> Gallery: Britain's 50 best gastropubs 2018
<H3> I escaped the London rent trap – by buying a canal boat
<H3> On this day in 661 the new religion of Islam split in two - when Caliph Ali is murdered with a poisoned sword
<H3> The tyranny of the family WhatsApp thread – and how to tell if your chat etiquette is all wrong
<H3> Where will Pierre-Emerick Aubameyang fit in at Arsenal?
<H3> Dear Roger Federer: An apology for ever writing you off
<H3> Chronic pain ruined my life - so I travelled the world in search of a miracle cure
<H3> Reshoots, acting coaches, and a missing trailer: is the Han Solo movie in trouble?
<H3> Live Transfer news and rumours live: Pierre-Emerick Aubameyang joins Arsenal for club-record fee and Mesut Ozil 'signs new deal'
<H3> Huddersfield 0 Liverpool 3: Emre Can's opener sets up regulation win for Jürgen Klopp's team
<H3> Comment: Six Nations injuries show rugby is failing its fans as well as exploiting the players
<H3> Olivier Giroud to join Chelsea for £18m
<H3> Riyad Mahrez hands in transfer request amid Man City interest but Leicester will hold out for £90m
<H3> Chris Froome targets return as he denies report saying he is considering a 'plea bargain'
<H3> These are the best UK income funds to own
<H3> Travel insurers won't pay if claimants are drunk, warns watchdog: exactly how much CAN you drink on holiday?
<H3> When is the self-assessment tax return deadline – and what happens if I miss it?
<H3> Bitcoin is nothing new: here are five alternative currencies that have been in use for centuries
<H3> Last chance to claim £1,100 Isa bonus: when is the cut off?
<H3> Live Shares in Government contractor Capita nosedive 40pc after admitting it needs more cash following profit warning
<H3> Hundreds of M&S jobs on the line with plan to close 14 stores
<H3> Comment: Mrs May mustn't be naive about China; this is the most protectionist economy on the planet
<H3> Spending watchdog labels MoD plans 'unaffordable' and 'unrealistic'
<H3> Germany 'cooking books' to mask trade surplus, as Trump issues threat
<H3> Unnoticed or ignored … the warning signs were there at Carillion
<H3> Which is the best Antigua beach for you?
<H3> Five Mexican-inspired activities to try with your kids this half term
<H3> Why Brittany and Normandy make for the best motorcycle holiday
<H3> Phil Tufnell discovers the best of the Barossa
<H3> Gallery: 16 pioneering female adventurers you should have heard of
<H3> The most glamorous bit of concrete in Britain
<H3> A few glasses of wine – and six other things that could invalidate your travel insurance
<H3> Gallery: The golden age of flight attendant fashion – from the 1940s to now
<H3> Watch Virgin Atlantic transform old Air Berlin aircraft – complete with new business-class 'Love Suites'
<H3> Exclusive ToursThe treasures of Dresden with Lars Tharp
<H3> Sri Lanka hotels to suit all budgets
<H3> The most romantic hotels in Marrakech
<H3> Where to stay in Nicaragua
<H3> Spring in New York: hotels near Central Park
<H3> 30 fabulous hotels in England for family fun
<H3> Balearic beauty: Majorca's best hotels
<H3> Grindhouse was hell, Adam Sandler is the worst: the biggest revelations from Rose McGowan's memoir Brave
<H3> A star-studded political cataclysm for our times - Julius Caesar, Bridge Theatre, review
<H3> Comment: The BBC thinks podcasts are the future – but do listeners agree?
<H3> Inside No 9: every episode, ranked from worst to best
<H3> Reshoots, acting coaches, and a missing trailer: is the Han Solo movie in trouble?
<H3> Mel Gibson's Passion of the Christ sequel will be 'the biggest film of all time'
<H3> Brian Moore's Full Contact'You can't see any weaknesses in the Irish team'
<H3> Total FootballLiverpool's game was ruined by VAR
<H3> Tennis PodcastTears and cheers as Roger Federer claims his 20th grand slam singles title
<H3> Fashion UnzippedAshley Graham: 'I would walk around butt-naked if I could, it's just more comfortable for me'
<H3> Pictures of the Day: 31 January 2018
<H3> Gallery: In pictures: North Korea's most bonkers buildings
<H3> Gallery: Up Helly Aa: Shetland Islands celebrate Viking festival, in pictures
<H3> Gallery: Time's Up: The best pictures from the London women's march
<H3> Gallery: Duke and Duchess of Cambridge tour of Sweden and Norway, in pictures
<H3> Gallery: The Duchess of Cambridge's hairstylist packed 13 brushes and a £6.99 hairspray for the Scandinavian Royal tour
<H3> Fashion Unzipped podcast: Couture on camera in Phantom Thread, pre-show panic shopping and why February is #beautygoals central
<H3> Did Melania Trump do protest dressing at the State of the Union?
<H3> Where to shop for affordable but brilliant jeans
<H3> Jenny Packham on the rise of special- yet affordable- wedding shoes
<H3> How to master make-up for work
<H3> Want to upgrade your wardrobe without the designer price tag? Welcome to the high-high street
<H3> Mediterranean diet recommended to improve fertility: what's so healthy about Med cuisine?
<H3> Ten of the best vegan protein shakes for 2018
<H3> Men can get breast cancer too. Let's add blue to the pink ribbon
<H3> Could an extra hour's sleep save your life? 20 expert tips for a dose of shut eye
<H3> Pancake Day: the best sweet and savoury recipes and everything else you need to know
<H3> Xanthe Clay: How to make the perfect pancake
<H3> Diana Henry's new (and easy) ideas for roast dinners
<H3> Chef Angela Hartnett's guide to Spitalfields, London: the arty local and a laid-back Italian
<H3> Gallery: Britain's 50 best gastropubs 2018
<H3> Video special: inside Britain's no 1 gastropub - how The Sportsman was inspired by punk
<H3> How to combine a city break with a ski holiday in Switzerland
<H3> Why the world loves Mexican style
<H3> Top 10 D-Day sites you must see
<H3> Apprenticeships and Skills Minister: apprentices can future-proof a business
<H3> Immerse yourself in the historic treasures of Sicily
<H3> Parlez-vous Mumsnet? The modern parenting lingo replacing actual words
<H3> Comment: Why won't the Left call 'time's up' on the hijab?
<H3> Comment: It's been a long road to Ireland's abortion referendum - so what will happen now?
<H3> The best online clothing stores for men
<H3> 8 tips on how to bulk up for 2018, from a Mr Olympia finalist
<H3> Inside the 'colonial and gentrifying' Blighty UK Cafe hated by Churchill protesters
<H3> Facebook's cryptocurrency ban adds fuel to blockchain rumours
<H3> Bitcoin backlash: The legal rules and what you need to know if you want to invest
<H3> Samsung splits stock following record profit
<H3> Duncan Bush, Welsh poet – obituary
<H3> Clive van Ryneveld, South African cricket captain – obituary
<H3> Gordon Mellor, bomber navigator who escaped down the Comet Line – obituary
<H3> Super blue blood moon: How tonight's once-in-a-lifetime event is dividing scientists around the world
<H3> Complete list of every full moon in 2018, including January's rare 'super blue blood moon'
<H3> World’s first talking killer whale: Wikie the orca learns to say ‘hello’ and ‘bye bye’
<H3> University Labour society apologises for tweet suggesting Queen should be executed
<H3> Oxford College bans bar from serving pint-size cocktails following complaints about extreme drunkenness
<H3> Secondary school league tables: Top schools for A level results
<H3> Gold mining, the movies and the story behind 'the most Instagrammed greenhouse in the world'
<H3> Ken Thompson: a cunning device to prevent the swallowing of insects
<H3> Weekend jobs: choose, buy and chit your potatoes for an early crop
<H3> Car advice with Honest John – your questions answered
<H3> Jaguar XK120 in same ownership for 50 years to be sold at auction
<H3> Renault Mégane RS review: a challenger to Honda's hot hatch hegemony
<H3> Gallery: Rose gold engagement rings
<H3> Design Destinations: from Mexico City to Abu Dhabi, this year's most stylish holiday spots
<H3> By royal appointment: Inside the Hotel de Paris Monte Carlo's €30,000-a-night Princess Grace Suite
<H3> Want to live on a canal boat in London? Here's what you need to know
<H3> Buyers’ market: the southern cities where sellers are being forced to accept bigger discounts
<H3> The property market is so slow that an estate agent is listing properties on Airbnb while it waits for a sale
<H3> Mel Gibson's Passion of the Christ sequel will be 'the biggest film of all time'
<H3> 'The first Marvel movie about something real': roars of approval for Black Panther after LA premiere
<H3> Could Meryl Streep be dead in Mamma Mia 2?
<H3> Charlotte Hawkins says Strictly has 'lost its sparkle' after Brendan Cole sacking
<H3> Glee cast members criticised for paying tribute to Mark Salling, late actor who pled guilty in child porn case
<H3> Inside No 9: every episode, ranked from worst to best
<H3> Goodbye joyless January, hello fun February: 30 pain-free pick-me-ups
<H3> The soul of Western Australia in a cosmic cabernet
<H3> Giving alcohol to teens at home fuels binge drinking, parents told
<H3> Live PMQs: David Lidington tells Emily Thornberry to 'grow up' after 'coalition of cavemen' jibe over votes at 16
<H3> Live Shares in Government contractor Capita nosedive 40pc after admitting it needs more cash following profit warning
<H3> These are the best UK income funds to own
<H3> Shadow of the Colossus PS4 remake review | Haunting, beautiful and still one of the best games ever made
<H3> Playing with fire? Critics turn on new era of gaming
<H3> Monster Hunter: World review | A thrilling, eccentric and deliciously complex adventure
<H3> Facebook's cryptocurrency ban adds fuel to blockchain rumours
<H3> Bitcoin backlash: The legal rules and what you need to know if you want to invest
<H3> Bitcoin is nothing new: here are five alternative currencies that have been in use for centuries
<H3> Where are Abu Dhabi’s best family beaches?
<H3> Achieve wellness at one of these top spa hotels around the world
<H3> How to combine a city break with a ski holiday in Switzerland
<H3> Great golf holidays – and the 2018 Ryder Cup – in France
<H3> We've noticed you're adblocking.
<H5> For unlimited access to expert opinion and unrivalled insight from The Telegraph, join Premium today. Free for 30 days.
and 220 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • premium 68
  • 00am 17
  • telegraph 11
  • 00pm 10
  • sponsored 9
  • britain 8
  • bitcoin 7
  • hotels 7
  • trump 6
  • fashion 6
  • rugby 6
  • obituary 6
  • 45am 6
  • 03am 5
  • pictures 5
  • holiday 5
  • inside 5
  • rewards 5
  • nations 4
  • film 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Premium 68
00am 17
Telegraph 11
00pm 10
Sponsored 9
Keywords (2 words) Freq Title Desc <H>
31 Jan 90
30 Jan 39
29 Jan 10
28 Jan 5
27 Jan 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 169 images on this web page.

12 ALT attributes are empty or missing.

and 7 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,657,259    1,657,259

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.telegraph.co.uk and telegraph.co.uk as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.telegraph.co.uk and telegraph.co.uk to the same site.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked telegraph.co.uk/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Creation date unavailable

Expires in a year

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on telegraph.co.uk to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Prioritize visible content

Enable compression

Minify JavaScript

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for telegraph.co.uk is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

32%    32%

You could reduce 68% (57.9 KiB) by compressing the asset(s) listed below.

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
telegraph.com Expires in 9 years
telegraph.net Expires in 22 days
telegraph.org This domain is booked
telegraph.info This domain is booked
telegraph.biz This domain is booked
telegraph.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
ttelegraph.co.uk This domain is booked
relegraph.co.uk Available. Register it now!
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Child safety

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