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Title Tag

The Telegraph - Telegraph Online, Daily Telegraph, Sunday Telegraph - Telegraph

Length: 79 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Latest news, business, sport, comment, lifestyle and culture from the Daily Telegraph and Sunday Telegraph newspapers and video from Telegraph TV.

Length: 146 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

The Telegraph - Telegraph Online, Daily Telegraph, Sunday Telegraph - Telegraph

Latest news, business, sport, comment, lifestyle and culture from the Daily Telegraph and Sunday Telegraph newspapers and video from Telegraph TV.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
0 40 204 0 0
<H2> Opinion
<H2> Video
<H2> News
<H2> Latest News
<H2> Telegraph Extra
<H2> Recommended
<H2> In case you missed it
<H2> Sport
<H2> Business
<H2> Money
<H2> Technology Intelligence
<H2> Travel
<H2> Hotels
<H2> Family
<H2> Health and Fitness
<H2> Culture
<H2> Hit Lists
<H2> Audio
<H2> Galleries
<H2> Fashion and Beauty
<H2> Food and Drink
<H2> Sponsored
<H2> Weddings
<H2> Women
<H2> Men
<H2> Investing
<H2> Obituaries
<H2> Science
<H2> Education
<H2> Gardening
<H2> Cars
<H2> Luxury
<H2> Property
<H2> Film
<H2> TV
<H2> Investigations
<H2> Global Health Security
<H2> Gaming
<H2> Bitcoin
<H3> Tory donor threatens to fund breakaway Brexit party to 'deliver' on EU referendum
<H3> Comcast outbids Fox to buy Sky for £30bn
<H3> Labour plans holiday home tax raid and the return of council rates
<H3> Live Anthony Joshua vs Alexander Povetkin live round-by-round fight updates
<H3> Live Strictly Come Dancing Ashley Roberts and Faye Tozer tied at top with dazzling waltz
<H3> Exclusive Russian money laundering investigation was ordered to stop, says former head of corruption unit
<H3> Official MI5 historian says he has no confidence in Jeremy Corbyn as a Prime Minister
<H3> Suspected paedophile deputy head teacher stranded on Falklands after return to UK is blocked
<H3> End of the line for leaves on the rail track as experts find way to reduce autumn stopping distances
<H3> Police 'incredibly frustrated' at being sent to Facebook rows rather than burglaries
<H3> 'Please mummy...' Winston Churchill's letters to his erratic mother
<H3> Neil McCormick Chas Hodges wasn't just a top geezer – he was a musical virtuoso
<H3> Gallery: Meet the 30 most famous YouTube and Instagram stars you've never heard of
<H3> Follow The Telegraph
<H3> Comment: China’s bear market may be a warning for the rest of the world
<H3> Comment: If only Theresa May had listened to these geniuses, Brexit would be going just fine
<H3> Comment: Denial over housing shortage will sink May
<H3> Comment: Leave voters are being heated up slowly like laboratory frogs
<H3> Comment: Sorry, hipsters: it's not cool, or 'natural' to be an anti-vaxx parent
<H3> Comment: New parents have a right to rest and recuperation - the sales pitch can wait
<H3> The Salzburg debacle should convince Britain it must build up trade with the rest of the world
<H3> In Depth
<H3> We tried the British Army's new physical tests
<H3> Anthony Joshua vs Alexander Povetkin: fight preview
<H3> The Greek town with serious spider webs
<H3> The Disappearance of Jessie Earl
<H3> Follow The Telegraph
<H3> Lost Henry VIII tapestry rediscovered in Spain to go on display for first time
<H3> Michael Palin irks North Korean officials for having hands in pockets next to leaders' statues
<H3> Amber Rudd speaks of the moment she discovered her late husband AA Gill was having an affair
<H3> British pharmacist suspected of fighting for Islamic State detained by Kurdish forces in Syria
<H3> Battle of Bosworth battlefield could turn into driverless car test track
<H3> Locked away until 2034, secrets of woman who fed John Betjeman's soul
<H3> Kavanaugh accuser agrees to testify before Senate next week
<H3> Official MI5 historian says he has no confidence in Jeremy Corbyn as a Prime Minister
<H3> Scrapping stamp duty would be cost neutral, former Tory treasurer says
<H3> John McDonnell backs changes to strike laws which could see Britain 'return to '70s chaos'
<H3> Animal rights activists hail 'cull company' leak a breakthrough as badger traps are destroyed
<H3> British pharmacist suspected of fighting for Islamic State detained by Kurdish forces in Syria
<H3> Professor who took on cheats is forced to flee Papua New Guinea university
<H3> Locked away until 2034, secrets of woman who fed John Betjeman's soul
<H3> Ballroom Bulletin Sign up for your essential weekly companion to everything Strictly Come Dancing
<H3> Telegraph Contributors Help shape the future of the Telegraph
<H3> Family newsletter Expert advice for anyone dealing with the chaos, frustration and joy of bringing up kids
<H3> Share your Spitfire memories for The Telegraph's celebratory project
<H3> Front Row newsletter Your exclusive daily briefing from our editors at fashion week
<H3> 'Instagram may be unrealistic, but who wants to see a rubbish day?': Niomi Smart on being YouTube royalty
<H3> Gallery: The beautiful and little-known World Heritage Sites of the future
<H3> Donatella Versace evolves classic Versace glamour with super-trainers and cardigans
<H3> Google turns 20: The story of how two tech nerds changed the internet, by the people who were there
<H3> Bradley Cooper and Lady Gaga on A Star is Born: 'We knew we were risking our careers'
<H3> How pints and polytunnels made this Michelin-starred pub a success
<H3> Ministers to demand Brexit 'Plan B' from Theresa May at Cabinet showdown over Chequers deal
<H3> Top baby names in England and Wales for 2017 revealed: Is your name in or out of fashion?
<H3> Meat only: I spent a week on the controversial carnivore diet... and felt fantastic
<H3> Honest John Is a diesel-engined VW Golf a safe bet in the long term?
<H3> Six signs you have become an embarrassing mid-life drinker
<H3> Catfishing before The Circle: the bizarre story that began a social media nightmare
<H3> Rod Stewart: 'When I was young, I never had a female friend I didn't want to sleep with'
<H3> In your late 50s or early 60s? Here's your perfect financial plan
<H3> Live Anthony Joshua vs Alexander Povetkin live round-by-round fight updates
<H3> Tottenham put mini-slump behind them as they pass testing examination with victory at Brighton
<H3> Mohamed Salah ends mini goal drought as Liverpool cruise to club record against Southampton
<H3> Exclusive Ryder Cup to become 'biggest one-off weekend in sport' as commercial deals skyrocket
<H3> Exclusive Free hits and 20-ball matches plotted for the new Hundred competition
<H3> Twickenham to give England early taste of Japan as Eddie Jones looks to immerse his players in foreign culture
<H3> Comment: Jim Furyk's 'perfect dozen' hold the major advantage and are favourites for the Ryder Cup
<H3> Comment: Arsenal would not expect to lose a player to AC Milan, so why a CEO?
<H3> Comment: The Ryder Cup is now a moveable feast and everyone wants a piece of it
<H3> Comment: Tennis is ripe for a breakaway of elite players
<H3> HMRC agrees payout with contractor in landmark employment case
<H3> Comment: A culture of radical saving shows how powerful it is to spend less – and invest
<H3> Collectible coin production rises as cash falls out of favour
<H3> Just 300 of 20,000 switchable smart meters have been installed in the north
<H3> Investing in fashion: five catwalk stars for your portfolio
<H3> Comcast outbids Fox to buy Sky for £30bn
<H3> Dyson hoovers up fortune from vacuum cleaner maker
<H3> Comment: China’s bear market may be a warning for the rest of the world
<H3> Two of Ryanair’s biggest investors add to demands for change after AGM ‘wake-up call’
<H3> BT approaches Worldpay boss Jansen to be new chief executive
<H3> Hornby chief’s payoff ‘out of line’
<H3> Google turns 20: The story of how two tech nerds changed the internet, by the people who were there
<H3> Instagram's TV service 'recommended abusive and sexually suggestive' videos of children
<H3> Uber buyout talks with Deliveroo spark competition fears
<H3> Google's ex-CEO predicts that China will cause the internet to 'split in two' by 2028
<H3> Amazon's Alexa will use 'intuition' to know what you want before you do
<H3> Improbable and Magic Leap eye US military contract for augmented reality headsets
<H3> Comment: Why the Right-wing backlash against Google is only going to get worse
<H3> Comment: A continental clash that could be terminal for Zuckerberg
<H3> Comment: It's not just theologians who should police AI's rise
<H3> Comment: Why Silicon Valley veterans are booking one-way tickets to Europe
<H3> Gallery: The beautiful and little-known World Heritage Sites of the future
<H3> The Lincolnshire town that can't decide whether it should celebrate Thatcher
<H3> Beyond Machu Picchu – a new way to see the lost city
<H3> The place names you're pronouncing incorrectly
<H3> Gallery: How Tokyo changed from a sleepy village into the world's biggest metropolis
<H3> Last chance to win one of 20 luxury holidays worth a total of more than £500,000
<H3> Britain's most beautiful boutique hotels
<H3> 21 of the cosiest New England hotels for leaf peeping
<H3> 10 beautiful UK universities where you can spend the night
<H3> The world's most amazing hotel kids' clubs
<H3> Northern Lights hotels: 19 amazing places to watch the aurora borealis
<H3> Incredible hotel pools around the world
<H3> Akram Khan: I love my children but I wish I was a better father
<H3> Dear Graham Norton: 'Our son wants to throw in everything to go travelling with his rich girlfriend'
<H3> My child's different: 'It's still too easy for kids like mine to be written off as naughty'
<H3> How can new parents handle the digital age? Expert Q&A
<H3> Comment: How I ruthlessly edited my drinking schedule – without missing out
<H3> Drink smarter, live longer: 20 ways to have a better relationship with alcohol
<H3> My Fitbit has turned me into an urban explorer
<H3> Eco-activewear: how to save the planet while exercising in style
<H3> Why Strictly's most honest and intimate moment is also its most mortifying
<H3> Comment: Chas Hodges wasn't just a top geezer – he was a musical virtuoso
<H3> 'Please mummy...' Winston Churchill's letters to his erratic mother
<H3> Joe Sugg's Strictly Diary: 'I'm very lucky to be doing this - I don't feel worthy'
<H3> Elvis Costello: 'People are saying that rock is dead – Let's hope so!'
<H3> Bridget Christie: What Now? review: freewheeling gags and first-rate grumbling
<H3> Gallery: Culture stars who died in 2018: from Denis Norden to Dale Winton
<H3> Gallery: From Bodyguard to Killing Eve: the best TV shows of 2018 (so far)
<H3> London theatre: the best plays and shows on now
<H3> The 20 best crime novels of all time
<H3> The 100 best movies on Netflix UK
<H3> The best children's books of 2018
<H3> The 100 greatest British TV shows
<H3> Telegraph Audio Football Club podcast Liverpool are the only team who have dealt with every problem they had and found solutions
<H3> Talking Strictly podcast Debbie McGee on trusting your partner and what they all really think of the training videos
<H3> Chopper's Brexit Podcast Brexit supporters are being hounded out of work, say British entrepreneurs
<H3> Fashion Unzipped podcast Alexa Chung joins us for a London Fashion Week debrief
<H3> Pictures of the Day: 22 September 2018
<H3> Gallery: Beautiful hand-drawn maps that reveal the hidden history of London
<H3> Gallery: Search for survivors begins in the Philippines as Typhoon Mangkhut batters Hong Kong and China, in pictures
<H3> Gallery: Singapore Grand Prix 2018: the best selection of images from F1's stunning night race
<H3> Gallery: 2018 Comedy Wildlife Photography Awards
<H3> Donatella Versace evolves classic Versace glamour with super-trainers and cardigans
<H3> Gallery: Milan Fashion Week: Rosie Huntington-Whiteley and Nicki Minaj attend the Versace show
<H3> Gallery: From Versace to Fendi, the best catwalk looks from Milan Fashion Week
<H3> Gallery: From simple shirting to statement suits, the chicest looks from Milan Fashion Week
<H3> Gallery: Country style: Lady Alice Manners on how to make white jeans work for the countryside
<H3> Celia Walden: Why fashion brows are so last season
<H3> Comment: When it comes to white trainers, even I’m learning to love (ok, like) them
<H3> How pints and polytunnels made this Michelin-starred pub a success
<H3> Six one-pan wonders for busy weeknights: from sausage cassoulet to coconut mussels
<H3> Stephen Harris's Tuscan bean soup inspired by a restaurant with no name
<H3> Recipes from Grenfell: how cooking – and secret visits from the Duchess of Sussex – brought comfort to a community in crisis
<H3> Salmon fillets for dinner? Diana Henry has some new ideas
<H3> The rise of DIY cuisine: has 'deconstructed' food gone too far?
<H3> Adding French flavour to haute cuisine
<H3> Experience the magic of south-east Asia
<H3> Should I switch to a smart meter?
<H3> How ESLs are energising the high street by improving customer experience
<H3> Why simplicity is key for company cars
<H3> Winter wedding inspiration: Ideas, venues and tips
<H3> How to plan the perfect hen party, by a bridesmaid who's seen it all
<H3> How to have the perfect small wedding: Six dos and don'ts
<H3> The new wedding guest list etiquette: Children, distant relatives and can you ever un-invite?
<H3> Lady Wilnelia Forsyth: 'I can't bear to watch Strictly without Bruce'
<H3> My stepfather took everything after my mum's death
<H3> Save the BBC licence fee – it’s finally worth the money
<H3> As Tobias Ellwood urges us to 'step forward' in terror attacks, I know what it's like to be a have-a-go hero
<H3> Can you retire at 40 – and still have a nice life?
<H3> What it's like to fly a Spitfire... without your feet leaving the ground
<H3> Investing in fashion: five catwalk stars for your portfolio
<H3> Troy Trojan fund managers: 'We have 25pc in cash – this bull market is very old'
<H3> Questor: Dairy Crest’s share price may have disappointed but the dividend looks safe, so hold on
<H3> Chas Hodges of Chas and Dave – obituary
<H3> Miranda Goodbrey, gifted Suffolk antiques dealer – obituary
<H3> Sir Louis Blom-Cooper – obituary
<H3> Battle of Bosworth battlefield could turn into driverless car test track
<H3> Complete list of every full moon in 2018, including September's Harvest Moon
<H3> High-gluten diet in pregnancy may increase risk of diabetes in offspring, new study finds
<H3> GCSE results: re-marks, retakes and the step up to sixth form
<H3> New GCSE grades explained: what is the 9 - 1 system and how does it affect students?
<H3> Ucas Clearing: A-level results day myths and reality
<H3> Grow to eat: visit an orchard and taste fruit before you plant
<H3> How to bring life into small spaces, with help from Great Dixter's head gardener
<H3> Gardening offers and deals from Telegraph Garden Shop
<H3> Honest John: is a diesel-engined VW Golf a safe bet in the long term?
<H3> Gallery: Bonhams bikes: our favourite lots in this weekend's Alexandra Palace motorcycle auction
<H3> BMW X4 on long-term test: is this coupe-cum-SUV a segment too far?
<H3> Gallery: Exotic accessories to lust after this autumn
<H3> Gallery: Spice boys: the season, menswear gets inspired by the shades of the souk
<H3> An old dog house and shooting with a Middleton: Oetker Collection reveals its Masterpiece Estates
<H3> Why Canary Wharf and Woolwich are becoming new home hotspots
<H3> How to turn your home into a holiday let business - and make thousands
<H3> An old dog house and shooting with a Middleton: Oetker Collection reveals its Masterpiece Estates
<H3> The House With the Clock In Its Walls review: frightfully dull Spielberg-lite fantasy
<H3> The Little Stranger review: a glowering gothic mystery that gets stranger by the minute
<H3> A Simple Favour review: Blake Lively and Anna Kendrick dress to kill in a funny, stylish noir
<H3> Live Strictly Come Dancing 2018, first live show: Ashley Roberts and Faye Tozer tied at top, Susannah Constantine stranded at bottom
<H3> Killing Eve, episode two, review: this blend of comedy and thrills proved irresistible
<H3> 'Instagram may be unrealistic, but who wants to see a rubbish day?': Niomi Smart on being YouTube royalty
<H3> How can whistleblowers answer 'The Big Data call' for information?
<H3> Twitter and Facebook criticised after they host instructions on how to build 3D-printed gun
<H3> Trio charged following Telegraph's 'Football for Sale' investigation
<H3> WHO releases 'investment case' for boosting economic growth and saving 30m lives over five years
<H3> One in a million: grandmother sees baby for the first time
<H3> Dash for Africa: World's richest nations have a fresh look at the last great emerging market
<H3> Fortnite hits new record monthly player count of 78 million
<H3> Red Dead Redemption 2 hands-on | Surviving in Rockstar's extraordinary Wild West world
<H3> Fortnite's mysterious purple cube turns Loot Lake into jelly trampoline ahead of Season 6
<H3> Young savers at risk of lasting harm from 'Bitcoin craze', experts warn
<H3> Criminals steal $60m from Japanese cryptocurrency exchange Zaif
<H3> What is bitcoin, how does it work and what affects its price?
<H3> We've noticed you're adblocking.
and 241 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • official mi5 historian says 2
  • driverless car test track 2
  • little-known world heritage sites 2
  • chas hodges wasn 2
  • british pharmacist suspected 2
  • comcast outbids fox 2
  • diesel-engined vw golf 2
  • faye tozer tied 2
  • islamic state detained 2
  • fed john betjeman 2
  • harry de quetteville 2
  • tech nerds changed 2
  • oetker collection reveals 2
  • old dog house 2
  • live strictly 2
  • milan fashion week 3
  • google turns 20 2
  • neil mccormick 2
  • chas hodges 3
  • live 8

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 233 images on this web page.

21 ALT attributes are empty or missing.
and 16 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

5,563,163    5,563,163

We've discovered 5,563,163 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 22 years ago

Expires in 9 months

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.



Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

11%    11%

You could reduce 89% (728.7 KiB) by compressing the asset(s) listed below.

URL Reduction size
/ 728.7 KiB (89%)
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

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