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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
On-Page

Content

Title Tag

The Arc of New Jersey Family Institute : Home

Length: 45 character(s) (331 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Missing

The meta description for thearcfamilyinstitute.org is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
1 4 10 8 6
<H1> Original text
<H2> Privacy Policy
<H2> Terms & Conditions
<H2> Donation Refund Policy
<H2> Automated Recurring Donation Cancellation
<H3> Hear What Our Families Have to Say
<H3> Email Updates
<H3> New Podcasts:
<H3> New Go Bag
<H3> Get Connected To The Arc of New Jersey
<H3> PerformCare Informational Video
<H3> Announcements
<H3> Join the Coalition for a Direct Support Professional Living Wage Today!
<H3> Show Your Support For The Arc of New Jersey Family Institute
<H3> Putting a Spotlight On
<H4> Visit our partner programs and organizations by clicking on the icons below:
<H4> Trouble Accessing Services? Let us help you find your way! Click the picture below for more information.
<H4> Thursday's Tip To A Better IEP
<H4> Wear it Wednesday!
<H4> **PLEASE READ**
<H4> Register for This Month's Free Webinar. . .
<H4> Quick Notes
<H4> Thumbs Up For The Month of February!
<H5> Talk About Sexual Violence: Chris’ Story
<H5> Celebrating National Volunteer Week with Inclusion
<H5> Sexual Assault Awareness Month: Shining the Light on a Silent Epidemic
<H5> Executive Spotlight: Jill Pidcock, The Arc of the Central Mountains
<H5> Quick Notes
<H5> The Arc of New Jersey Family Institute
and 26 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • new jersey family institute 13
  • siblings family medical leave 2
  • podcast series latest episode 3
  • high school read podcasts 3
  • teachers view past webinars 3
  • national family caregivers month 2
  • sexual assault awareness month 2
  • changes taking place sign 3
  • camp funding applications 5
  • summer camp funding 6
  • developmental disability awareness month 2
  • family institute reading 3
  • social media tools 2
  • dd month home page 2
  • new jersey programs 2
  • help build awareness 2
  • family ambassador kit 2
  • problem intake form 3
  • newest fact sheet 3
  • learn webinar series 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.thearcfamilyinstitute.org and thearcfamilyinstitute.org as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.thearcfamilyinstitute.org and thearcfamilyinstitute.org to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.thearcfamilyinstitute.org/who_we_are/
https://www.thearcfamilyinstitute.org/who_we_are/donations/
https://www.thearcfamilyinstitute.org/who_we_are/donations/donate.html
https://www.thearcfamilyinstitute.org/who_we_are/mission.html
https://www.thearcfamilyinstitute.org/who_we_are/read-reviews.html
https://www.thearcfamilyinstitute.org/who_we_are/local-county-chapters.html
https://www.thearcfamilyinstitute.org/who_we_are/contact-us.html
https://www.thearcfamilyinstitute.org/who_we_are/photogallery.html
https://www.thearcfamilyinstitute.org/who_we_are/site-map.html
https://www.thearcfamilyinstitute.org/who_we_are/privacy-policy.html
https://www.thearcfamilyinstitute.org/what_we_do/
https://www.thearcfamilyinstitute.org/what_we_do/problem_intake_form.html
https://www.thearcfamilyinstitute.org/what_we_do/individual-advocacysysrwms-advocacy.html
https://www.thearcfamilyinstitute.org/what_we_do/workshops.html
https://www.thearcfamilyinstitute.org/what_we_do/webinars/
https://www.thearcfamilyinstitute.org/what_we_do/webinars/webinarsandpodcasts.html
https://www.thearcfamilyinstitute.org/what_we_do/webinars/lunch-learn-webinar-series.html
https://www.thearcfamilyinstitute.org/what_we_do/podcasts.html
https://www.thearcfamilyinstitute.org/what_we_do/navigation-at-a-clip.html
https://www.thearcfamilyinstitute.org/what_we_do/action-alert/
https://www.thearcfamilyinstitute.org/what_we_do/action-alert/action_alerts.html
https://www.thearcfamilyinstitute.org/what_we_do/action-alert/protect-the-lifeline.html
https://www.thearcfamilyinstitute.org/what_we_do/iep-reviws.html
https://www.thearcfamilyinstitute.org/what_we_do/archive/
https://www.thearcfamilyinstitute.org/what_we_do/archive/news-archive.html
https://www.thearcfamilyinstitute.org/what_we_do/support-groups.html
https://www.thearcfamilyinstitute.org/what_we_do/housing-workshop.html
https://www.thearcfamilyinstitute.org/what_we_do/book-of-the-month-selection.html
https://www.thearcfamilyinstitute.org/resources/event_calendar.html
https://www.thearcfamilyinstitute.org/resources/newsletter_signup.html
https://www.thearcfamilyinstitute.org/who_we_are/donations/show-your-support-home-page.html
https://www.thearcfamilyinstitute.org/what_we_do/programs-services.html
https://www.thearcfamilyinstitute.org/what_we_do/archive/news-archive.html/article/2019/04/15/talk-about-sexual-violence-chris-story
https://www.thearcfamilyinstitute.org/what_we_do/archive/news-archive.html/article/2019/04/08/celebrating-national-volunteer-week-with-inclusion
https://www.thearcfamilyinstitute.org/what_we_do/archive/news-archive.html/article/2019/04/06/sexual-assault-awareness-month-shining-the-light-on-a-silent-epidemic
https://www.thearcfamilyinstitute.org/what_we_do/archive/news-archive.html/article/2019/04/04/executive-spotlight-jill-pidcock-the-arc-of-the-central-mountains
https://www.thearcfamilyinstitute.org/resources/event_calendar.html/event/2019/04/10/webinar-including-brothers-sisters-of-children-with-disabilities-during-the-transition-years/241480
https://www.thearcfamilyinstitute.org/resources/event_calendar.html/event/2019/04/16/webinar-part-3-supporting-the-village-helping-parents-and-caregivers-to-support-youths-healthy-sexual-development-adulthood-18-/213516
and 33 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.thearcfamilyinstitute.org/who_we_are/ as all one word. Use hyphens in your URLs instead: https://www.thearcfamilyinstitute.org/who-we-are/.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

thearcfamilyinstitute.org on an iPhone
thearcfamilyinstitute.org on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
BUTTON 59x88
BUTTON 335x41
BUTTON 335x41
BUTTON 335x41
BUTTON 335x41
BUTTON 90x14
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:image'

THEARCFAMILYINSTITUTE.ORG

The Arc of New Jersey Family Institute : Home

Missing 'og:description'

Tag
og:type website
og:url https://www.thearcfamilyinstitute.org/
og:title The Arc of New Jersey Family Institute : Home
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Security

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 6 months ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Performance

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Technologies

Server Uptime

Upgrade now and get notified when thearcfamilyinstitute.org goes down.
Free Trial

Server IP

52.5.5.85

Server location: Ashburn

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

thearcfamilyinstitute.org

Length: 21 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like thearcfamilyinstitute.org doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Domain

Domain Registration

Created 5 years ago

Expires in a year

Your domain, thearcfamilyinstitute.org, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Off-Page

Traffic

Mobile visits

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Google Analytics

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

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Facebook

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor thearcfamilyinstitute.org’s Google ranking for custom keywords
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