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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

The People's Paper - Home

Length: 25 character(s) (198 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for thepeoplespaper.info is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 2 4 0 0
<H2> Saturday April 20, 2019
<H2> Recent Stories
<H3> Facebook
<H3> Delays and Closings
<H3> People Section
<H3> Local Radar
<H6> Have a birth, engagement, marriage, anniversary, or obituary you want to appear in The People's Paper?
<H6> Email it to: people@thepeoplespaper.info
<H6> We receive notices from: Mishler's Funeral Home Community Hospital Bremen
<H6> If you use another facility for birth or burial, consider submitting the information or pictures to us directly.
<H6> This is a free service.
and 9 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • 7th grade girls basketball 2
  • bms cross country results 3
  • bremen cross country results 2
  • potato creek state park 3
  • marshall county humane society 3
  • joseph county 4-h fair 4
  • multi-state dog fighting conspiracy 2
  • bremen girls softball sign-up 2
  • bremen school board meeting 3
  • usda food safety tips 3
  • bremen state police post 6
  • school bible study resumes 2
  • rentown old fashion days 2
  • wakarusa town council meeting 2
  • bremen family martial arts 3
  • bremen town council meeting 15
  • bps school board meeting 2
  • financial peace university coming 2
  • indiana state police respond 2
  • marshall county buggy crash 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 3 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images