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Title Tag

The Times & The Sunday Times

Length: 28 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

News and opinion from The Times & The Sunday Times

Length: 50 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

The Times & The Sunday Times

News and opinion from The Times & The Sunday Times

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 17 293 7 0
<H1> The Times & The Sunday Times Homepage
<H2> Accessibility Links
<H2> A world of news. Anywhere in the world.
<H2> They’ve played the game, so you can live it.
<H2> Getting her in means the truth gets out.
<H2> News
<H2> In the News
<H2> Comment
<H2> World
<H2> Business
<H2> Sport
<H2> Register
<H2> Puzzles
<H2> Special
<H2> Times2
<H2> Law
<H2> Scotland
<H2> Ireland
<H3> David Aaronovitch
<H3> Intelligence powers
<H3> Liverpool blow
<H3> Android ruling
<H3> PM to woo grassroots Tories over her deal for Brexit
<H3> Losing religion can be seriously good for your wealth
<H3> Luxury brands burning stock worth millions
<H3> We tried to dig our way out of cave, say Thai boys
<H3> Sir Cliff’s victory over BBC gags the press
<H3> What went wrong and who is to blame?
<H3> Students scrub out Kipling poem over his ‘racism’
<H3> Pupils aged 4 will learn how to beat depression
<H3> Judges deal blow to divorcees who ask for more cash
<H3> Law change would make separations less painful
<H3> Tackle grade inflation, universities told
<H3> Birth rate hits 12-year low as couples feel the pinch
<H3> Cabinet stays away as Johnson harks back to ‘glorious vision’
<H3> Showman shuffles off stage with a muted parp
<H3> Millions of Britons could need permit to drive in Europe
<H3> Whip ‘told MPs to defy pairing deals’
<H3> Tory calls for 1930s‑style national unity government
<H3> Why a national unity government could help parties bridge the Brexit divide
<H3> Brexit explained: can the referendum result be reversed?
<H3> Labour clash as Corbyn branded ‘antisemite’
<H3> MP quits with attack on hard-left takeover of party
<H3> Child abuse sex inquiry fined £200,000 for exposing victims
<H3> Bright, poor children lose out at GCSE
<H3> Armed forces update postpones decisions on military spending
<H3> Grocery packaging fails recycling test
<H3> Clapping mid-Prom gets official backing
<H3> Draining experience for boater in a rush
<H3> Summer is the driest for half a century
<H3> Passenger flew into rage over lack of bacon rolls
<H3> The force was with Mork
<H3> We faced arrest after revealing plot to kill MP, say anti-fascists
<H3> Fanatic guilty of planning to murder Theresa May
<H3> Novichok victim ‘sprayed it on her wrist from perfume bottle’
<H3> Soldier terrorised at ‘toxic’ Deepcut
<H3> Ex-Ukip councillor jailed for killing wife
<H3> Call handler heard Grenfell girl’s last gasps
<H3> Elon Musk says sorry for paedophile tweet
<H3> IT glitch and fire alarm hit Heathrow
<H3> Big family linked to dementia in mothers
<H3> Easier way to purchase flat freeholds
<H3> Princess Eugenie invites the public to her Windsor wedding
<H3> Shortage of computer experts increases risk of cyberattack
<H3> Adrenaline ‘doubles risk of brain damage’
<H3> Safety rules deter child volunteers
<H3> Hardbacks on rise as readers tire of ebooks
<H3> Angel of London Bridge receives bravery honour
<H3> Patients denied knee and hip operations
<H3> Boys could receive anti‑cancer vaccine after all
<H3> Backdating benefits error could cost an extra £150m
<H3> NHS scan delays are health risk
<H3> To fix Westminster’s #MeToo problem we have to make complainants feel safe
<H3> Science and research must not be a casualty of Brexit
<H3> Anti-Trumpism is a backhanded compliment to America
<H3> When missing people are found they need support to save their lives
<H3> Fear of eugenics shouldn’t halt gene editing
<H3> Stop hankering for the fantasy of a golden age
<H3> Tory meltdown makes no deal ever more likely
<H3> If a car can hate, this one has it in for me
<H3> We won’t tolerate universities letting down students
<H3> The Red Box podcast
<H3> The teaching of religious education in schools
<H3> Correspondence
<H3> Complaints
<H3> Newsletters
<H3> Daily Universal Register
<H3> Zipcar CEO on the dangers of standing still in uncertain times
<H3> Tailor-made trips to inspire your perfect summer
<H3> Do you know how much data you share in a day and how is it used?
<H3> Five simple steps to taking control of your data trail
<H3> Trump ‘will be forced to impose Russia sanctions’
<H3> Turkey bans protesters under new terror laws
<H3> Now Putin admits making a $400m mistake in Helsinki
<H3> MH17 father attacks president for ‘kissing the Kremlin’s arse’
<H3> Facebook boss in Holocaust denial dispute
<H3> Kapow! Gay Batwoman saves Gotham
<H3> Turkish president gets the fist-bump seal of approval
<H3> Spain’s €1bn submarine won’t fit in its own port
<H3> Gangster wife risks all to shop Gypsy kings of cocaine trade
<H3> Seal of approval for holiday resort that Hitler built
<H3> Assad forces trap civilians against Golan Heights
<H3> Peace is in the air as Eritrea greets first flight from Ethiopia
<H3> Boko Haram suspects held over kidnapped Chibok girls
<H3> ‘Dr Bumbum’ flees after patient’s death
<H3> Cancer movie prompts vow of cheap drugs
<H3> Divided Pakistan braces itself for tumultuous polls
<H3> Las Vegas hotel sues 1,000 victims of gun massacre
<H3> Away with the fairies, say forest locals
<H3> Survival secrets of woman who drove 250ft off cliff
<H3> Wreck found of ship ‘carrying billions in gold’
<H3> Battle of Bel Air’s $180m mega-homes
<H3> Google hit with record €4.3bn fine
<H3> Contender for Bank governor attacks regulators — led by his rivals
<H3> Luxury homes bought cheap by corporate bulk investors
<H3> Brexit deal is unravelling, Airbus chief warns May
<H3> No deal will slash EU members’ GDP, Fox warns
<H3> Static inflation puts August rate rise in doubt
<H3> Rebels lose battle to oust Premier’s chief
<H3> Gaucho on brink with 15,000 jobs at risk
<H3> New Irish tipple for Cheltenham racegoers
<H3> Bumper fines are small step in the fight to tame big tech
<H3> Google built an empire on our inertia but this ruling will cost it dearly
<H3> Mr Kipling owner in a sticky situation
<H3> Berkshire frees Buffett to buy back stock
<H3> Easyjet shrugs off its Berlin blues thanks to passengers paying extra
<H3> Smiths’ health division sends it off rails
<H3> World Cup fires up growth at GVC
<H3> Brexit fears push the pound to ten-month low against dollar
<H3> Shop around first, watchdog orders pension trustees
<H3> The conflicts of interest are real, and so is need for competition
<H3> In any language, monoglot Brits have been left far behind the rest
<H3> Mining giant’s iron ore is back on track
<H3> Homes will be shopping centres’ new neighbours
<H3> Water boss makes waves with awesome approach
<H3> Buy-ups are not the whole package
<H3> Second drugmaker says its price rises are on hold
<H3> Small business ‘being let down on public work’
<H3> Railway investors seeing light at end of the tunnel
<H3> Your five-minute digest
<H3> Better crop of results for farm supplier
<H3> Chocolatier hits sweet spot with rising sales
<H3> Future announces £100m move on American rival
<H3> British Steel’s £21m profits
<H3> Oxlade-Chamberlain out for season
<H3> No six-ball overs to be bowled in The Hundred
<H3> McIlroy yearns to be ‘carefree kid’ again to land fifth major
<H3> Thomas powers into lead on finest day of road career
<H3> Do not write off struggling Spieth, he is tough as teak
<H3> Fun times ahead as Sarri sets out Chelsea vision
<H3> Why I admire Patrick Reed (somebody has to)
<H3> Work to be done before golf comes home to Scotland
<H3> Picking the Open champion: why Rose is a perfect fit
<H3> The Open 2018
<H3> The Open quiz
<H3> World Cup podcast
<H3> The expert’s guide to Carnoustie’s key holes
<H3> The Open is ‘too big’ for Carnoustie
<H3> Why I don’t believe the legend of ‘Hogan’s Alley’
<H3> Race for Ryder Cup places gets serious
<H3> Rolling-ball offenders face disqualification
<H3> The Open diary: R&A testing TaylorMade driver
<H3> Old, gifted and back: Woods on the scent of glory
<H3> Tiger is always intimidating but never aloof
<H3> How Jean van de Velde suffered his Carnoustie catastrophe
<H3> Playing Carnoustie? It’s like having your teeth pulled out at every hole
<H3> Meet the loner who prepared for Carnoustie by practising at midnight
<H3> Scorching summer may work to India’s advantage
<H3> Finch leads Sussex fightback against Gloucestershire
<H3> Warburton is the finest human being I’ve known in sport
<H3> Warburton fate is worrying, says players chief
<H3> Error-free Alisson is just what Liverpool need
<H3> Mourinho: we need Sánchez on US tour
<H3> Neville: FA selling Wembley ‘for price of a full-back’
<H3> Wilshere: I must improve to earn England recall
<H3> Transfer window dissected
<H3> How far will each Premier League club travel in pre-season?
<H3> I would rather lose than dope, says Joshua
<H3> Johnson-Thompson keen to try decathlon
<H3> Thunderer’s racing tips
<H3> Has Germany fallen out of love with Formula One?
<H3> Records, Raine . . . and stats
<H3> Tour de France
<H3> Umpire game
<H3> Annabelle Neilson
<H3> The Rev Professor Michael Screech
<H3> Christopher Hales
<H3> Culpability when providing funds to potential terrorist
<H3> Foch’s counter stroke
<H3> July 18
<H3> The driest start to summer on record
<H3> Times Concise No 7708
<H3> Times Quick Cryptic No 1138
<H3> Times Cryptic No 27094
<H3> Concise Quintagram No 119
<H3> Cryptic Quintagram No 119
<H3> Sudoku No 10019 Fiendish
<H3> Sudoku No 10020 Super fiendish
<H3> Sudoku No 10018 Mild
<H3> Killer Sudoku No 6110 Tough
<H3> Killer Sudoku No 6109 Gentle
<H3> Brain Trainer No 2623
<H3> Cell Blocks No 3275
<H3> Codeword No 3392
<H3> Futoshiki No 3219
<H3> Kakuro No 2178
<H3> KenKen No 4384
<H3> Lexica No 4357
<H3> Lexica No 4358
<H3> Polygon
<H3> Set Square No 2181
<H3> Suko No 2293
<H3> Bridge
<H3> Chess
<H3> Receive our Puzzles email bulletin every Saturday
<H3> Guillemots with sat‑nav? Follow the first tern at Skomer Island
<H3> Orphan, Jamie Oliver protégé and now he’s conquered Paris
<H3> So what does Elle Macpherson see in Mr Anti-vax?
<H3> The ups and downs of taking selfies in lifts
<H3> Back to the Jungle — but this one’s popped up in the West End
<H3> Deborah Ross: I sweat over the really small stuff. Like no ring-pull on a can
<H3> Lindsey Bareham’s lamb korma with apricots
<H3> The Times Daily Quiz
<H3> Princess Margaret
<H3> Theatre: Allelujah! Bridge Theatre, SE1
<H3> Theatre: Two for the Seesaw at Trafalgar Studios, SW1
<H3> Opera: Ariadne auf Naxos, Holland Park, W8
<H3> Prom 4: BBC Philharmonic/ Mena at the Royal Albert Hall
<H3> What’s on TV
<H3> Theatre: A Monster Calls at the Old Vic, SE1
<H3> What’s on TV tonight
<H3> TV review: Killed By My Debt
<H3> Five of the best travel kits
<H3> Incredibles 2
<H3> Film Show
<H3> Film Show
<H3> Film Show
<H3> Film Show
<H3> Film Show
<H3> Divorce ruling deters ‘second bite of cherry’
<H3> Code of practice to curb excess executive pay
<H3> A common rule book will have to be judged by the European Court
<H3> Queen’s Counsel
<H3> Mail coach
<H3> Lawyer of the week: Yair Cohen
<H3> Why the International Criminal Court should be supported
<H3> Review of decision not to prosecute a ‘criminal matter’
<H3> Portuguese law prevails in dispute over bank’s liabilities
<H3> Improvements to the Mental Capacity Act are long overdue
<H3> Don’t be tricked out of your rights
<H3> Whistleblower smeared after questioning police payment
<H3> Power grab claim ‘exposed by request to amend laws’
<H3> University chief did not report £12m castle link
<H3> High street in the lurch as retailers shut up shop
<H3> Rangers chairman blames rival fans for legal dispute
<H3> MSP ‘lied on Kremlin-backed channel’
<H3> Regiment museum drums up £1m of lottery funding
<H3> To understand Trump, study his mother’s trauma
<H3> ‘Staring stalker’ ordered to stay away from comedian
<H3> Model Creative Scotland on Hollywood, writer urges
<H3> The Open could crush golf venues, says club captain
<H3> Victims may get more say over parole
<H3> Chaplain dropped after condemning Pride
<H3> Art: Converge - Six Women in Glass, Doubtfire Gallery, Edinburgh
<H3> HPV vaccination is extended to boys
<H3> Extension of flexible fund is welcomed
<H3> Celtic left to count the cost
<H3> Celtic’s ten men cruise into rematch
<H3> Gerrard admits it’s race against time to find goal threat
<H3> Simunovic gives Rodgers a headache
<H3> Brown’s banter about Hibs’ prize asset annoys Lennon
<H3> Ireland fires starting gun on planning for hard Brexit
<H3> Facebook faces threat of fines for violating decency standards
<H3> More Ryanair flights cancelled as crews join pilots in strikes
<H3> Ireland was our family’s nirvana on Earth, says Cobain’s daughter
<H3> Right to change gender from birth is being considered
<H3> Boys must be given HPV jab, says Irish Cancer Society
<H3> HSE defends waiting list cuts after doctor anger
<H3> Man installed 16 cameras to film his neighbours
<H3> Insurance firms accused of forcing older cars off road
<H3> House prices tipped to cool after boom as supply grows
<H3> Who really runs Sinn Féin? We’ll soon know
<H3> Belgium and Ireland, united by division
<H3> Hardliners expose the Englishness at Brexit’s heart
<H3> Brothers given life for murdering man who shot at house
<H3> Adams home attack suspect is given bail
<H3> Loughinisland widow’s action can go ahead
<H3> Wild West Web
<H3> Centenary honour for a first among equals
<H3> Schools builder wins court order to stop protests over lost pay
<H3> Stimulus did not increase inequality, ECB research finds
<H3> Carbon dioxide rules to squeeze cement margins
<H3> Push begins for fast track to capital market union
<H3> Call to end reliance on foreign firms
<H3> Business confidence falls amid fears of hard Brexit
<H3> France can take the lead in Europe
<H3> Nature notes
<H3> Malin Head victim died near spot where his father drowned
<H3> Anti-abortion group’s capital protest
<H3> Drunk hotel room wrecker blamed Gypsies
<H3> Student rental cap promised to curb spiralling yearly increases
<H3> Tyrone fans ‘must make it hostile’
<H3> Pub meetings and new beds: inside the Irish transfer market
<H3> Gartland aims to finish Levadia off
<H3> Rovers looking for repeat of 2011 heroics
<H3> Peer pressure is on Kerry to stand firm and deliver
<H3> Dublin will aim ‘to hit Tyrone hard right from the start’
<H3> Big-four managers prosper thanks to long-term security
<H3> Mulhall embraces jet-setting lifestyle following switch to oval ball
<H3> Get in touch
<H3> More from The Times and The Sunday Times
<H4> Privacy on Trial
<H4> Ethics of Capitalism
<H4> Happy Clappers
<H4> Briefing
<H4> On this day
<H4> Nature notes
<H4> Birthdays today
and 315 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • child abuse public inquiry 3
  • jürgen klopp moved closer 3
  • jean van de velde 4
  • convince sceptical tory members 3
  • rev professor michael screech 4
  • giving plum investment mandates 3
  • novo banco sa guardians 3
  • late robin williams reveals 3
  • start charging handset makers 3
  • roma goalkeeper alisson yesterday 3
  • stuart appleby looked ahead 3
  • 2018 goldman sachs international 3
  • newly built mega-mansions sitting 3
  • brexit-linked political uncertainty continued 2
  • renamed scunthorpe works sold 3
  • 700 full-time customs officers 2
  • time donald trump broached 3
  • new zealand superannuation fund 2
  • luxury new homes market 3
  • grassroots conservatives emerged yesterday 2

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 273 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

845,825    845,825

We've discovered 845,825 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 22 years ago

Expires 2 months ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.