Start optimising thetimes.co.uk
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your entire website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)


Title Tag

The Times & The Sunday Times

Length: 28 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

News and opinion from The Times & The Sunday Times

Length: 50 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

The Times & The Sunday Times


News and opinion from The Times & The Sunday Times

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
2 15 255 7 0
<H2> Accessibility Links
<H2> Welcome to The Times and The Sunday Times
<H2> Get the stories behind the headlines
<H2> Be well informed on the news that matters
<H2> News
<H2> In the News
<H2> Comment
<H2> World
<H2> Business
<H2> Sport
<H2> Register
<H2> Puzzles
<H2> Times2
<H2> Scotland
<H2> Ireland
<H1> The Times & The Sunday Times Homepage
<H1> Let's find the perfect pack for you...
<H3> Austrian far right
<H3> Matt Ridley
<H3> Guardiola future
<H3> FCA row
<H3> Tories urge May to stay until 2021
<H3> Social media is bad for your mental health, Facebook admits
<H3> Young British diplomat in Beirut ‘raped and strangled’
<H3> Stunned Farah claims Spoty prize as Joshua misses out
<H3> Heathrow cuts back its expansion to £14bn, with a mini Terminal 5
<H3> Six killed in crash on city’s ‘racetrack’ road
<H3> Village fights to halt tide of plastic
<H3> Sailor goes around world in 42 days to smash record
<H3> Architect of student loans says rate must be cut
<H3> Cameron cleared to lead £750m China trade fund
<H3> New powers for watchdog in crackdown on sleaze
<H3> Drug shortages cost NHS £38m as patients struggle
<H3> Harry interviews Obama for Radio 4
<H3> Barrister suspended for giving client £2,300
<H3> Lord Carey lashes out at Welby in Christmas letter
<H3> Kremlin-linked posts stir up trouble after UK terror attacks
<H3> Nobel scientist’s researcher finds humiliating error
<H3> Police said I would not go to court, says student falsely accused of rape
<H3> Dark web goes glitzy to sell gold and jewels
<H3> MoD ‘will struggle to pay for new equipment’
<H3> Judge weighs up options for press inquiry
<H3> Ditch teabags and help save the planet
<H3> Smart mug tells hospital patients it’s time to drink
<H3> UFO hunt tried to prove the truth was out there
<H3> Fix problems ‘to double cash from tourism’
<H3> Key ministers set to defy Brussels with a plan for gradual separation
<H3> Labour will push to remain part of customs union
<H3> May: threats to politicians must stop
<H3> Stay in EU and address why people voted to Leave
<H3> The Times advent calendar: Day 18
<H3> Robots give surgeons a new approach to prostate cancer
<H3> War horse and aircraft detectors saved for nation
<H3> Cameras and inaction at film-set estate
<H3> Road deaths and accidents increase after speed limits cut
<H3> More than half of tasered suspects had no weapon
<H3> Firms stockpile bitcoin to pay hackers’ ransoms
<H3> Tech giants on the hunt for maniacal employees
<H3> Dog owners told to watch out for deadly Alabama rot
<H3> Amputee girl aged 14 has her sights set on Silverstone
<H3> Friends post a boast instead of Christmas card
<H3> Victim battles to save police stations
<H3> Bargains can wait a day, says bishop
<H3> Dying to go green? Liquefy your corpse
<H3> Hold fire to save birds, shooters told
<H3> Three cheers for English sparkling wine
<H3> Amazon’s delivery claims may face investigation
<H3> Call to ban tiny phones sneaked into jails
<H3> Appeal for help after death of MP’s daughter
<H3> Workmates stay silent over mental health issues
<H3> Rare cheetah ‘doomed to extinction’ by cut in funding
<H3> Rooney’s calm penalty
<H3> Brexiteer bullies can’t take away parliament’s final say
<H3> Channel 4 should stay true to its roots and relocate
<H3> Pantomime puts social cohesion centre stage
<H3> We want to make it easier for universities to attract the brightest talent
<H3> Don’t let this British success go up in smoke
<H3> False rape accusers should be punished
<H3> If only we could press mute on modern life
<H3> The sheer joy of seeing others skate on thin ice
<H3> Brexiteers must realise that loose lips can sink deals
<H3> University graduates and UK productivity
<H3> Correspondence
<H3> Complaints
<H3> Newsletters
<H3> Daily Universal Register
<H3> Winter sun works wonders for mind, body and soul
<H3> Win a gourmet getaway and feed your soul this winter
<H3> Feel the magic of Michelin-starred food with ocean views
<H3> A gift of effortless elegance that will last a lifetime
<H3> Austrian far-right will control army in coalition deal
<H3> Trump insists he won’t fire Mueller from Russia inquiry
<H3> St Petersburg bomb plot is foiled after a tip‑off from the CIA
<H3> Saudi prince’s $300m château is the world’s most expensive home
<H3> Macron living like a king, critics taunt after ‘lavish’ birthday party
<H3> Secret schools giving Rohingya children a vital lesson in hope
<H3> ‘Vote-rigging’ holds up race to choose Zuma’s successor
<H3> Muscovites take snow in their stride
<H3> Erdogan challenges US with east Jerusalem embassy
<H3> Billionaire’s family reject reports of murder and suicide
<H3> Chinese artist posted video of police threat online
<H3> Call me a man, not a gay, says Gabbana
<H3> Silent night in the cells for carol singers
<H3> War monarch brought home after 70 years
<H3> Australian ‘was agent for North Korea’
<H3> Arizona family change gender
<H3> MPs condemn watchdog over Tata Steel pensions
<H3> Vote to oust stock exchange chairman likely to fail
<H3> Doubts over Poundland suppliers after insurance cut
<H3> Black Friday sales put a gun to the head of Christmas
<H3> Pension reforms ‘too late for middle-aged workers’
<H3> Swift transition deal is vital, says UK Finance
<H3> We’ve missed the point of bitcoin
<H3> If Trump delivers on the economy, he will gallop into a second term
<H3> Cyberattacks, Trump and Middle East make for a precarious 2018
<H3> Withholding Lloyds chief’s award ‘was appalling’
<H3> Floats raise £14.8bn as stock exchange aims for a century
<H3> Loosening immigration controls would help to solve labour shortages
<H3> Port unveils growth plan to aid trade
<H3> Business podcast: Fuel prices, Yellen’s farewell and build you own robots
<H3> Singing the praises of millennials with a talent for generating wealth
<H3> ’Tis the season that can make (or break) a company’s year
<H3> House price growth slowest in 6 years
<H3> European regulators ‘to investigate Ikea’ over tax
<H3> ‘Underfunded’ police failing to seize assets
<H3> Burkina Faso mines add shine to Avesoro
<H3> Rosneft awarded gas licences by Venezuela
<H3> Your five-minute digest
<H3> Live Ashes scoreboard
<H3> England all perspiration and no inspiration
<H3> City: we want Guardiola for the long haul
<H3> Stunned Farah claims Spoty prize as Joshua misses out
<H3> Cool Coutinho ignores Liverpool transfer talk
<H3> Nervous United are desperately in need of Pogba’s swagger
<H3> New City video risks wrath of Mourinho
<H3> De Bruyne reads the game better than anyone – that’s why he has so much time
<H3> Tottenham must learn to keep their cool
<H3> Broad and Cook showing signs of reaching the end
<H3> Seamers should have bent their backs, not waited for mistakes
<H3> Overton a serious doubt for fourth Test
<H3> Ashes digest: Duckett is dropped by the Lions
<H3> Ten counties may rebel over ownership of new T20 event
<H3> Saracens regain pride but fall to French power
<H3> Leicester have only Tuilagi for consolation
<H3> Daly scare takes gloss off Wasps win
<H3> Mallinder exit no help for Saints
<H3> Stunner from Özil puts Wenger on spot
<H3> A great strike, but Özil’s volley does not make my top five
<H3> Howe: we’re in trouble again
<H3> How Bournemouth and Liverpool rated
<H3> Mourinho: I’m balanced, unlike other coaches
<H3> I’ll be delicate with Bolasie, says Allardyce
<H3> Pochettino ready to help spark Alli resurgence
<H3> Brave Bradley is honoured with award
<H3> No limits for Manchester City’s Ederson
<H3> Make no mistake, VAR is a positive force in football’s goal to improve decisions
<H3> Bath offer evidence that rugby hasn’t sold its soul
<H3> Fans unite to tell Hughes he risks the sack
<H3> Arnautovic was lucky to get out safely, says Stoke manager
<H3> Pressure grows on Pellegrino in pursuit of ‘exciting’ brand
<H3> Mooy earns slap from Wagner
<H3> After the 4,000 painkillers I am relieved to retire, says Tommy Lee
<H3> How Mark McGhee ended up at Barnet
<H3> Cork spells out the case for Burnley defence to Southgate
<H3> I’m not sorry for anything, says Benteke
<H3> ‘Gutted’ Ndidi admits that he took a dive
<H3> The Monday overview: Healy should have been sent off
<H3> England Netball faces costly legal battle
<H3> Saunders lives up to fighting talk in win over Lemieux
<H3> Epaillard edges out Brash in testing jump-off
<H3> Rob Wright’s racing tips
<H3> Teenager ends Sunderland’s 364-day wait for home win
<H3> Robinson breaks his duck in style
<H3> Power strike has dad up in arms
<H3> Coleman takes Accrington defeat on chins
<H3> Kirby treble sends Chelsea into last four
<H3> Professor Heinz Wolff
<H3> Maureen Baker
<H3> Maureen Baker
<H3> Trotsky against the cadets
<H3> Separating school pupils by sex is discrimination
<H3> December 16
<H3> Competition
<H3> Warnings of avalanches in Scotland and the Alps
<H3> The Times archive of First World War articles
<H3> Times Concise No 7525
<H3> Times Quick Cryptic No 985
<H3> Times Cryptic No 26911
<H3> Sudoku No 9529 Easy
<H3> Sudoku No 9531 Fiendish
<H3> Sudoku No 9530 Difficult
<H3> Killer Sudoku No 5774 Tricky
<H3> Killer Sudoku No 5773 Gentle
<H3> Brain Trainer No 2440
<H3> Cell Blocks No 3092
<H3> Codeword No 3209
<H3> Futoshiki No 3066
<H3> Kakuro No 2025
<H3> KenKen No 4201
<H3> Lexica No 4051
<H3> Lexica No 4052
<H3> Polygon
<H3> Set Square No 2028
<H3> Suko No 2110
<H3> Chess
<H3> Bridge
<H3> Our big year: from leatherbacks to Love Island
<H3> TV review: Feud: Bette and Joan
<H3> What’s on tonight and when
<H3> The Times Daily Quiz
<H3> Lindsey Bareham’s polenta with mushrooms and parmesan
<H3> Sexy ski chalets
<H3> Kevin Maher: The Snowpocalypse is what separates us from the rest of Europe
<H3> Opera: Rigoletto at Covent Garden
<H3> Concert: LSO/Rattle at the Barbican
<H3> Pop: Michael Ball and Alfie Boe at the O2, SE10
<H3> Theatre: The Jungle at the Young Vic, SE1
<H3> Theatre: Belleville at Donmar Warehouse, WC2
<H3> What’s on TV
<H3> Star Wars: The Last Jedi
<H3> Film Show
<H3> Film Show
<H3> Film Show
<H3> Film Show
<H3> Film Show
<H3> Labour rebellion as Rowley returns
<H3> Scottish taxes must rise further, warns think tank
<H3> Get a makeover and buy new clothes, Salmond told MP
<H3> Strictly winner hopes to keep on dancing
<H3> Lottery grant just the ticket for theatre
<H3> Pro-life group threatens to sue over abortion pill
<H3> Cancer patient’s three-month wait for a diagnosis
<H3> Law chiefs spent £1.5m on failed fraud trial of ex-Rangers owner
<H3> Jazz: Scottish National Jazz Orchestra, Glasgow Cathedral
<H3> Douglas Risk, QC
<H3> Church is a great escape from the modern Christmas
<H3> Scotland’s salmon industry needs our support
<H3> Getting green light for shift to renewables will bring long-term gains
<H3> I’m proud of the players, says Rodgers
<H3> Levein’s vibrant Hearts smash unbeaten run in devastating style
<H3> Fragile Rangers enjoy few home comforts
<H3> I’ve never had a proper crack at fly half — Horne
<H3> Clarke’s impact at Kilmarnock suggests he could be the man for Rangers
<H3> Kiltie plays down pitch concerns
<H3> Driver pass rates ‘could explain rural road deaths’
<H3> Minister urges abortion debate clarity after TV show drops Zappone
<H3> Tánaiste seeks to repair DUP relations after Brexit tension
<H3> Body failed to budget for rise in pupils taking exams
<H3> Christmas strike off after Ryanair ‘recognises union’
<H3> Greens insist housing claim is true
<H3> Senior gardaí’s heavy workload is ‘safety risk’
<H3> Tobacco tax rise driving smokers to black market
<H3> Nursing scheme helps cut number of care home falls
<H3> U2 first band to top charts in four different decades
<H3> Tomb’s moment in sun to get wider audience
<H3> Mandatory reporting of child abuse ‘could allow cases to slip through net’
<H3> Government spends €130,000 on communication survey
<H3> Women’s fight for abortion rights is still far from won
<H3> A Good Airing
<H3> Firms paid €1.2m a week for asylum seeker centres
<H3> Display lets visitors judge books by their covers
<H3> Wonderland closes after complaints
<H3> Nature Notes
<H3> Munster make statement after keeping calm and carrying on
<H3> Leinster’s incredible comeback sparks dreams of silverware
<H3> Cullen: players are being protected better than ever
<H3> Leinster’s strength of character proof that evolution is progressing nicely
<H3> Keane happy to let players take the credit
<H3> Moorefield leave it late as St Loman’s self-destruct
<H3> Mullins shocked as 200-1 outsider makes history
<H3> Get in touch
<H3> More from The Times and The Sunday Times
<H4> Failures of Policing
<H4> Exit Zuma
<H4> Cards on the Table
<H4> Briefing
<H4> On this day
<H4> Nature notes
<H4> Birthdays today
and 276 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

thetimes.co.uk currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • league 27
  • said 24
  • union 20
  • christmas 20
  • premier 19
  • london 17
  • government 16
  • says 16
  • rugby 15
  • trump 15
  • britain 14
  • president 14
  • win 14
  • film 13
  • minister 13
  • winter 12
  • scotland 12
  • labour 11
  • sir 11
  • senior 10

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
League 27
said 24
Union 20
Christmas 20
premier 19
Keywords (2 words) Freq Title Desc <H>
full story 67
premier league 19
Sunday Times 10
rugby union 10

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 67 images on this web page.

14 ALT attributes are empty or missing.

and 9 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

445,891    445,891

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.thetimes.co.uk and thetimes.co.uk as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.thetimes.co.uk and thetimes.co.uk to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 21 years ago

Expires in 8 months

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on thetimes.co.uk to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

thetimes.co.uk on an iPhone

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Leverage browser caching

Optimize images

Reduce server response time

Prioritize visible content

Enable compression

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for thetimes.co.uk is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like thetimes.co.uk doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 21 uncached asset(s) listed below.

URL Freshness lifetime
https://feeds.thetimes.co.uk/mvt-assets/www/mvt.js?ts=1261303 Expiration not specified
/imageserver/image/logged-out%2Fprod%2Flogged-out%2Fprod%2F2016%2F09%2F109065924_ShopPage_Election2017_Banner_DESKTOP_2280x840_v1-1.jpg?crop=2280%2C840%2C0%2C0&quality=3 16 hours
/imageserver/image/logged-out%2Fprod%2Flogged-out%2Fprod%2F2017%2F12%2F109063192_TheTimes_Carousel_Desktop_2280x840_iPhone-2280_2280x840_acf_cropped.jpg?crop=2280%2C840%2C0%2C0&quality=3 17 hours
/imageserver/image/logged-out%2Fprod%2Flogged-out%2Fprod%2F2017%2F05%2F109060128_TheTimes_Carousel_Desktop_2280x840_LoggedOut_V2.jpg?crop=2280%2C840%2C0%2C0&quality=3 21 hours
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F88eb0cb4-e376-11e7-b046-23180179278b.jpg?crop=707%2C471%2C447%2C147&resize=160 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fc6b266d8-e361-11e7-b046-23180179278b.jpg?crop=3291%2C2194%2C666%2C468&resize=160 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fd1defb5e-e350-11e7-b046-23180179278b.jpg?crop=1819%2C1213%2C0%2C0&resize=160 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F95e896c6-e352-11e7-b046-23180179278b.jpg?crop=1024%2C576%2C0%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F62a1915e-e29a-11e7-872d-4b5e82b139be.jpg?crop=1600%2C900%2C0%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F1741fcb0-e378-11e7-a07e-b2db9e9d66b2.jpg?crop=381%2C254%2C4%2C62&resize=160 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F57af285c-e28f-11e7-872d-4b5e82b139be.jpg?crop=1600%2C900%2C0%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2Faee7e57e-e28e-11e7-872d-4b5e82b139be.jpg?crop=1600%2C900%2C0%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F0f30f736-e37f-11e7-b046-23180179278b.jpg?crop=1200%2C1500%2C0%2C0&resize=498 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fca0da25e-e28d-11e7-872d-4b5e82b139be.jpg?crop=1600%2C900%2C0%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F5940f688-e28e-11e7-872d-4b5e82b139be.jpg?crop=1600%2C900%2C0%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fe86895d6-e375-11e7-b046-23180179278b.jpg?crop=3234%2C2156%2C654%2C203&resize=160 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F0ce1cc98-e290-11e7-872d-4b5e82b139be.jpg?crop=1600%2C900%2C0%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F9dc456c6-e34a-11e7-a07e-b2db9e9d66b2.jpg?crop=975%2C549%2C24%2C14 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F0353b62e-e343-11e7-a07e-b2db9e9d66b2.jpg?crop=1024%2C576%2C0%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fe33d05b4-e362-11e7-a07e-b2db9e9d66b2.jpg?crop=864%2C576%2C80%2C0 a day
/imageserver/image/methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F7747f7a6-e362-11e7-a07e-b2db9e9d66b2.jpg?crop=1024%2C576%2C0%2C0 a day
and 18 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
thetimes.com Expires in a year
thetimes.net Expires in a year
thetimes.org This domain is booked
thetimes.info This domain is booked
thetimes.biz Available. Register it now!
thetimes.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
thhetimes.co.uk Available. Register it now!
th4times.co.uk Available. Register it now!
thetimez.co.uk Available. Register it now!
tjetimes.co.uk Available. Register it now!
thetim4s.co.uk Available. Register it now!
thetimees.co.uk Available. Register it now!
thetimess.co.uk Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


91%    91%

Child safety

89%    89%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when thetimes.co.uk goes down.
Free Trial

Server IP

Server location: Cambridge

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 4 months.

The certificate issuer is GeoTrust Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial


Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares4806

Google™ +0

Linkedin Shares0

Pinterest Shares779


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page