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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Trecia Warnholz Trecia Warnholz
Bethesda (MD)
Lori Ulloa Lori Ulloa
Baltimore (MD)


Title Tag

Phần mềm học thi sát hạch lái xe trực tuyến : A1, A2, B1, B2, C, D, E

Length: 69 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Học thi sát hạch lái xe, Thi lái xe, thi lái xe trực tuyến, thi sát hạch lái xe trực tuyến, học lái xe trực tuyến, hỗ trợ ôn thi sát hạch lý thuyết lái xe trực tuyến, kiến thức luật giao thông, kỹ năng lái xe, hoạt hình flash luật giao thông, trắc nghiệm luật giao thông.

Length: 271 character(s)


Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Phần mềm học thi sát hạch lái xe trực tuyến : A1, A2, B1, B2, C, D, E

Học thi sát hạch lái xe, Thi lái xe, thi lái xe trực tuyến, thi sát hạch lái xe trực tuyến...

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
1 1 1
<H1> Phần mềm thi sát hạch lái xe trực tuyến
<H3> &nbsp;&gt; Hướng dẫn đăng ký và sử dụng phần mềm trắc nghiệm &lt; &gt; Top 10 câu trắc nghiệm hay làm sai nhất trong bộ đề 405 câu hỏi ôn luyện lấy bằng ô tô xe máy &lt; &nbsp;&gt; Link hay tổng hợp cho các bạn ôn thi lấy bằng lái xe &lt;
<H4> &lt; Tài liệu tập huấn GPLX 2009 &gt; &lt; Thông tư DTLX 03-06-2009 &gt; &lt; Luật giao thông đường bộ - 10/2009 &gt;&nbsp; &lt; 405 câu hỏi trắc nghiệm GPLX trực tuyến &gt; &lt; Hot! Tính năng mới trên phần mềm trắc nghiệm GPLX trực tuyến &gt; &lt; FAQ - Hỏi đáp về phần mềm trắc nghiệm GPLX trực tuyến &gt; &gt; TIỆN ÍCH CHO MOBILE CỦA BẠN &lt;

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • lái 32
  • thi 29
  • thông 23
  • giao 22
  • phần 17
  • luật 14
  • các 12
  • cho 9
  • câu 9

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
lái 32
thi 29
thông 23
giao 22
phần 17
Keywords (2 words) Freq Title Desc <H>
giao thông 22
phần thi 13
luật giao 10
trực tuyến 7
bằng lái 7
Keywords (3 words) Freq Title Desc <H>
luật giao thông 10
lý thuyết lái 6
phần thi luật 5
toàn giao thông 5
thi lý thuyết 4

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 3 images on this web page.

No ALT attributes are empty or missing.


Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio



Great, this page's ratio of text to HTML code is higher than 15 percent.

Although your text to code ratio is good, you can always improve it by adding more text content to your pages.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.




Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Perfect, your URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.


We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog


Mobile visits

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Mobile Rendering on an iPhone on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.



Length: 17 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Your website does not have a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Your website does not have a favicon.

Add a favicon to improve your brand's visibility.

As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

22.8 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.36 second(s) (9.64 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.


Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Declared: English (United States)

Detected: Vietnamese


The language you have specified for your website is different than the language detected by Google™. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "").

Declare the language used

Domain Availability

Domains (TLD) Status Available. Register it now! This domain is booked Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Server location: Ha Noi


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Deprecated tags Occurrences Tips
<center> 9 Replace with CSS
<embed> 1 This tag was reinstated in HTML 5
<font> 14 Replace with the font and color style propertie

Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature


Turning off your server signature is highly recommended to ensure the security of your website.

Good, your server signature is off. This is excellent from a security standpoint.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Not found

The data relating to the Facebook Page is publicly available.


Local Directories

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Google™ Ranking

Upgrade to monitor’s Google ranking for custom keywords
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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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