Start optimizing
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Tout Sur le Mali -Accueil du site TSM

Length: 37 character(s) (264 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
2 4 8 7 16
<H1> Trouver des petites annonces
<H1> Si vous avez des questions, des commentaires ou des préoccupations, veuillez contacter le service des annonces classées au (+223) 20 28 12 83.
<H2> Des produits sponsorisés Afficher plus d'annonce
<H2> Parcourir par Catégorie Afficher plus
<H2> Trouver des petites annonces par tout au Mali
<H2> Popular Categories
<H3> Automobiles 277,959
<H3> Property 228,705
<H3> Jobs 6375
<H3> Services 45,526
<H3> Learning 26,529
<H3> Pets 42,111
<H3> For Sale 64,526
<H3> Community 5,30
<H4> À propos de TSM
<H4> Support et contact
<H4> Plus de nous
<H4> Espace membre
<H4> Application mobile
<H4> Suivez-nous sur
<H4> Sélectionnez votre région
<H5> Animaux
<H5> Autres
<H5> Déco, Electroménager
<H5> Emploi
<H5> Formation
<H5> High-Tech / Informatique
<H5> Hôtel
<H5> Immobilier
<H5> Livres
<H5> Mode
<H5> Produits de beauté
<H5> Voitures
<H5> 1224
<H5> 100
<H5> 138
<H5> 50 892
and 34 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • trouver des petites annonces 2
  • tout sur le mali 2
  • salt lake city 9
  • mali 6
  • trouver 3
  • annonces 7
  • espace membre 2
  • los angeles 3
  • new york 3
  • san diego 9
  • san francisco 9
  • santa ana 3
  • virginia beach 9
  • washington dc 9
  • services 4
  • art 2
  • formation 3
  • informatique 3
  • fcfa 10
  • classes 7

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 34 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 1 images on Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Discovered Pages

82,829    82,829

We've discovered 82,829 pages on

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see and as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to and to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data

We didn't detect any items on your webpage

Get started using vocabulary and marking up your webpage. is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a href="#tab1" aria-controls="tab1" role="tab" data-toggle="tab" class="nav-link"><i class="icon-lo 118x45 <a href="#tab2" aria-controls="tab2" role="tab" data-toggle="tab" class="nav-link"><i class="icon-se
<a href="#tab2" aria-controls="tab2" role="tab" data-toggle="tab" class="nav-link"><i class="icon-se 102x45 <a href="#tab3" aria-controls="tab3" role="tab" data-toggle="tab" class="nav-link"><i class="icon-th
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.



Length: 13 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

75%    75%

You could reduce 25% (140.7 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 57 uncached asset(s) listed below.

URL Freshness lifetime
/images/category/voitures.png Expiration not specified
/bootstrap/css/bootstrap.css Expiration not specified
/plugins/owl-carousel/owl.carousel.css Expiration not specified
/plugins/owl-carousel/owl.theme.css Expiration not specified
/plugins/bxslider/jquery.bxslider.css Expiration not specified
/js/pace.min.js Expiration not specified
/images/logo.png Expiration not specified
/storage/annonce/CBE.png Expiration not specified
/storage/annonce/big_with_watermark_1.jpg Expiration not specified
/storage/annonce/le-mat%C3%A9riel-art-tech.jpg Expiration not specified
/storage/annonce/FORMATION-SAGE-SAARI.jpg Expiration not specified
/storage/annonce/Pack-de-produit.jpg Expiration not specified
/storage/annonce/WhatsApp%20Image%202019-09-06%20at%2017.43.51(1).jpeg Expiration not specified
/storage/annonce/Affiche-Art-tech.jpg Expiration not specified
/storage/annonce/IMG-20190906-WA0021.jpg Expiration not specified
/storage/annonce/Flyers-bs.jpg Expiration not specified
/storage/annonce/67401996_157075332122287_6207415996962045952_n.jpg Expiration not specified
/images/category/animaux.png Expiration not specified
/images/category/autres.png Expiration not specified
/images/category/deco-electromenager.png Expiration not specified
/images/category/emploi.png Expiration not specified
/images/category/formation.png Expiration not specified
/images/category/high-tech-informatique.png Expiration not specified
/images/category/hotel.png Expiration not specified
/images/category/immobilier.png Expiration not specified
/images/category/livres.png Expiration not specified
/images/category/mode.png Expiration not specified
/images/category/produits-de-beaute.png Expiration not specified
/css/style.css Expiration not specified
/images/aff2.jpg Expiration not specified
/images/site/app.jpg Expiration not specified
/images/add2.jpg Expiration not specified
/images/site/app_store_badge.svg Expiration not specified
/images/site/google-play-badge.svg Expiration not specified
/images/site/payment/master_card.png Expiration not specified
/images/site/payment/visa_card.png Expiration not specified
/images/site/payment/paypal.png Expiration not specified
/images/site/payment/american_express_card.png Expiration not specified
/images/site/payment/discover_network_card.png Expiration not specified
/images/site/payment/google_wallet.png Expiration not specified
/bootstrap/js/bootstrap.min.js Expiration not specified
/js/vendors.min.js Expiration not specified
/js/script.js Expiration not specified
/plugins/autocomplete/jquery.mockjax.js Expiration not specified
/plugins/autocomplete/jquery.autocomplete.js Expiration not specified
/plugins/autocomplete/usastates.js Expiration not specified
/plugins/autocomplete/autocomplete-demo.js Expiration not specified
/css/animate.min.css Expiration not specified
/plugins/font-awesome-4.7.0/css/font-awesome.css Expiration not specified
/css/fontello.css Expiration not specified
/plugins/jquery-nice-select/css/nice-select.css Expiration not specified
/css/fileinput.min.css Expiration not specified
/plugins/flag-icon-css-master/css/flag-icon.css Expiration not specified
/plugins/flag-icon-css-master/flags/4x3/ml.svg Expiration not specified
/images/bg3.jpg Expiration not specified
/images/arrow-right.png Expiration not specified
/images/bg.jpg Expiration not specified
and 54 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Expires 2 years ago Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed


Server Uptime

Upgrade now and get notified when goes down.
Free Trial

Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 15 days ago.

The certificate issuer is cPanel, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares29

Facebook Comments0

Facebook Likes-

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page

Cover picture of the Toutsurlemali Facebook Page

Talking About25


Tout Sur le Mali, ou TSM, est un site de petites annonces, lancé depuis Mars 2013,par SELECTIC, Vous pouvez acheter ou vendre vos produits par tout au Mali
Meta Description
C'est quoi TSM (ToutSurleMali) ? est un site où vous pouvez acheter et vendre presque tout par tout au Mali.

Les meilleures offres sont souvent faites avec des gens qui vivent dans votre propre ville ou sur votre propre rue, etc. il est facile d'acheter et de vendre localement. Tout ce que vous avez à faire est de sélectionner votre région.

Il est complètement libre de publier une petite annonce sur, et il vous prend moins de 2 minutes. Vous pouvez vous s'inscrire pour un compte gratuit et de poster vos annonces facilement et à tout moment. a la plus large sélection d'articles populaires de seconde main sur tout le Mali, ce qui le rend facile de trouver exactement ce que vous cherchez. Donc, si vous cherchez une voiture, téléphone mobile, maison, ordinateur ou peut-être un animal de compagnie, vous trouverez la meilleure affaire sur ne sont pas spécialisés dans une catégorie précise - ici vous pouvez acheter et vendre des produits dans plus de 20 catégories différentes. Nous avons également Lisez attentivement toutes les annonces qui sont publiées, pour vous assurer que la qualité est la hauteur de nos normes.
Great, your brand's Facebook page is linking to

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @toutsurlemali is available. Register it now!

We couldn't find a Twitter account for Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter


Local Directories

Upgrade to see the latest reviews of in local directories
Free Trial

Keyword Tool

Google Ranking

Upgrade to monitor’s Google ranking for custom keywords
Free Trial


Traffic Estimations

Very Low    Very Low

This shows your estimated traffic for compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial

Traffic Rank

10,512,173th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.