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toysrus.es

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Marketing Checklist

Optimize

SEO

Title Tag

Tienda de juguetes y videojuegos – Jugueteria online Toysrus

Length: 60 character(s)

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Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Compra todos tus juguetes y regalos en nuestra jugueteria. Descubre el mayor catalogo de juguetes online al mejor precio. Sólo en tu tienda Toys”R”Us

Length: 149 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Tienda de juguetes y videojuegos – Jugueteria online Toysrus

www.toysrus.es/

Compra todos tus juguetes y regalos en nuestra jugueteria. Descubre el mayor catalogo de juguetes online al mejor precio. Sólo en tu tienda Toys”R”Us

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 0 5 0
<H4> Tu Pedido
<H4> Ayuda
<H4> Servicios para Regalos
<H4> Sobre Nosotros
<H4> Compra Segura
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • más 20
  • precio 18
  • todos 17
  • antes 15
  • ver 15
  • playmobil 10
  • juguetes 10
  • toysrus 7
  • los 6
  • juegos 6
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
más 20
precio 18
todos 17
antes 15
ver 15
Keywords (2 words) Freq Title Desc <H>
ver todos 15
antes precio 15
todos ver 9
precio playmobil 6
años años 4
Keywords (3 words) Freq Title Desc <H>
todos ver todos 9
ver todos ver 9
antes precio playmobil 6
años años años 3
más lego playmobil 2
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 71 images on this web page.

27 ALT attributes are empty or missing.

  • http://www.toysrus.es/cms_widgets/35/46/354647_assets/categorias_destacadas.gif
  • http://www.toysrus.es/cms_widgets/35/46/354647_assets/boton_juegos.jpg
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/marco_izq.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/bruin.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/sep_v_grande.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/animal_alley.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/sep_h.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/IOU.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/sizzlin_cool.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/yandm.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/fastlane.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/like_home.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/stats.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/pavilion.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/avigo.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/marco_dch.gif
  • http://www.toysrus.es/cms_widgets/35/46/354651_assets/pie.gif
  • http://www.toysrus.es/cms_widgets/31/99/319979_assets/tru_GiftCard_footer.gif
  • http://www.toysrus.es/cms_widgets/31/99/319980_assets/promociones_footer3.jpg
  • http://www.toysrus.es/cms_widgets/31/99/319982_assets/tru_StoreLocator_footer.gif
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

6.1%

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This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

112,572    112,572
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This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.toysrus.es and toysrus.es to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

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Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.

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Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

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Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

toysrus.es on an iPhone
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Avoid landing page redirects

Enable compression

Prioritize visible content

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Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

http://toysrus.es

Length: 7 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Page Size

146.5 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.53 second(s) (273.84 kB/s)

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Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Declared: Missing

Detected: English

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You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
toysrus.com Expires 3 months ago
toysrus.net Expires 4 months ago
toysrus.org This domain is booked
toysrus.info This domain is booked
toysrus.biz Expires 10 months ago
toysrus.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
roysrus.es This domain is booked
tiysrus.es This domain is booked
totsrus.es This domain is booked
toyarus.es This domain is booked
toyzrus.es This domain is booked
toysr8s.es This domain is booked
toysrua.es This domain is booked
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

72%    72%

Vendor reliability

72%    72%

Privacy

72%    72%

Child safety

87%    87%
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This ‪‬‬data is provided by WOT™.

Technologies

Server Uptime

Upgrade now and get notified when toysrus.es goes down.
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Server IP

199.241.235.237

Server location: KING OF PRUSSIA

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

We didn't detect an analytics tool installed on this website.

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 57 Errors, 10 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

XHTML 1.0 Strict

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: ISO-8859-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Toys "R" Us España Facebook Page

Talking About5,315

URL
Name
Toys "R" Us España
About
Bienvenidos a la Página Oficial de Toys R Us España. Podéis encontrarnos en: www.toysrus.es
Company overview
Toys “R” Us Iberia, 54 tiendas en 20 años

Toys“R”Us se estableció en España en 1991 con la inauguración de su primera tienda en Sant Quirze del Vallés (Barcelona). A lo largo de ese mismo año, la compañía abrió ocho centros en todo el país. Fue el primer paso de la apuesta ibérica que se ha ido concretando año tras año y que, desde 1993, engloba también a Portugal.

Actualmente, Toys “R” Us Iberia posee 53 establecimientos: 45 en España y 8 en Portugal. De acuerdo con su plan de expansión, la compañía invirtió el pasado año 12 millones de euros en sus nuevos centros de San Juan de Aznalfarache (Sevilla) y en la localidad madrileña de Leganés. Este año ha abierto, el 4 de septiembre, la nueva tienda de Getafe, que supone una inversión de seis millones de euros y la creación de 50 puestos de trabajo directos y tiene previsto abrir otra a finales de octubre en Santander.
General information
Teléfono de atención al cliente: 902101199
Products
La casa de los juguetes

Los establecimientos Toys“R”Us disponen de la mayor oferta de juguetes, con más de 16.000 artículos. Sus espacios han ido evolucionando hasta crear un nuevo concepto de tienda más abierta donde los juguetes están al alcance de los niños, de forma que puedan tomar contacto con ellos.

Los clientes pueden moverse cómodamente, sin necesidad de recorrer pasillos interminables y, si lo desean, son asistidos por especialistas que les ayudan en su elección.

Por eso y por todas las ventajas que reúne, niños y mayores han hecho de Toys“R”Us la Casa de los Juguetes, su tienda preferida, no sólo cuando se acerca la Navidad y los Reyes Magos, sino a lo largo de todo el año.

En Toys “R” Us los artículos se clasifican por conceptos y edades para facilitar a los clientes su búsqueda. Las tiendas disponen en este sentido de zonas especializadas.
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

@ToysRUs

The Twitter™ Account @ToysRUs is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
539,066
Tweets
8,486
Bio
With more than 60 years in the toy business and nearly 600 locations in the U.S., Toys“R”Us is THE toy authority!
Location
Wayne, NJ
Created
7 years ago
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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Visitors Localization

Popular Countries ccTLD Status
Spain toysrus.es This domain is booked
Mexico toysrus.com.mx This domain is booked
United States toysrus.us This domain is booked
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.