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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

TRAVELTA kelionės - Teztour ir Novaturas oficialus partneris (Guliverio kelionės, Kauno Grūda, Itaka_kelionės iš Varšuvos...)...)

Length: 129 character(s) (913 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Kelionių paslaugos. Kelionių idėjos. Kelionės pigiau. Patikimas Jūsų kelionių partneris. Kelionių pasiūlymai, pigios kelionės, bilietai, vizos, viešbučiai.

Length: 155 character(s) (855 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

TRAVELTA kelionės - Teztour ir Novaturas oficialus partneris (Guliverio ...

www.kelioniupaslaugos.lt/

Kelionių paslaugos. Kelionių idėjos. Kelionės pigiau. Patikimas Jūsų kelionių partneris. Kelionių pasiūlymai, pigios kelionės, bilietai, vizos, viešbučiai.

Mobile Version

www.kelioniupaslaugos.lt

TRAVELTA kelionės - Teztour ir Novaturas oficialus partneris (Gulive...

Kelionių paslaugos. Kelionių idėjos. Kelionės pigiau. Patikimas Jūsų kelionių partneris. Kelionių pasiūlymai, pigios kelionės, ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
6 0 1 4 0
<H1> Užsakymai internetu 24/7
<H1> Kelionių informacija
<H1> Savaitės pasiūlymai. Tik šią savaitę ir tik perkant internetu Rodyti visus pasiūlymus
<H1> Geriausi kelionių pasiūlymai iš Varšuvos
<H1> Pigios kelionės - idėjos ir pasiūlymai
<H1> Naujienos
<H3> Kruizas Ryga - Stokholmas - Ryga
<H4> Kelionė su vaikais
<H4> Naudinga informacija keliaujant lėktuvu
<H4> Informacija slidininkams
<H4> Kelionių vaistinėlė
and 8 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

travelta.lt currently has 6 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • kelionės 22
  • plačiau 20
  • nuo 11
  • 8
  • išvykimas 7
  • marmaris 6
  • vizos 6
  • hurgada 6
  • įskaičiuota 5
  • pasiūlymai 5

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 29 images on this web page.

28 ALT attributes are missing.

http://kelioniupaslaugos.lt/ip_themes/travelta/images/logo.jpg
http://kelioniupaslaugos.lt/image/banners/Stokholmas.jpg
http://kelioniupaslaugos.lt/image/Keltas_2.jpg
http://kelioniupaslaugos.lt/image/autonuoma.jpg
http://kelioniupaslaugos.lt/image/viesbucio_rezervacija.jpg
http://kelioniupaslaugos.lt/image/miesto_turai_2.jpg
http://kelioniupaslaugos.lt/image/15198325_car_parking_sign_vector_illustration.jpg
http://kelioniupaslaugos.lt/image/repository/Kelioniu%20informacija/nescia%20moteris.jpg
http://kelioniupaslaugos.lt/image/repository/Kelioniu%20informacija/Slidininkas.jpg
http://kelioniupaslaugos.lt/image/repository/Kelioniu%20informacija/Kelioniu_vaistinele.png
https://www.novaturas.lt/img_srv/hotels/dlm/trdkivilci/230x200/TRDKIVILCI_MARM-TOP-KLC_4492.jpg
http://kelioniupaslaugos.lt/ip_themes/travelta/images/nova_star.gif
http://images.novatours.eu/hotels/hrg/eghbella/230x200/EGHBELLA_HRGR-TOP-DSC_0407.jpg
https://www.novaturas.lt/img_srv/hotels/boj/bgvbalaton/230x200/BGVBALATON_SBEA-TOP-P9110732.jpg
https://www.novaturas.lt/img_srv/hotels/hrg/eghalfleil/230x200/EGHALFLEIL_HRGR-TOP-Oveview.jpg
https://www.novaturas.lt/img_srv/hotels/hrg/eghjazaqua/230x200/EGHJAZAQUA_HRGR-TOP-Overview.jpg
https://www.novaturas.lt/img_srv/hotels/dlm/trdmarbas/230x200/TRDMARBAS_ICML-TOP-IMG_2354.jpg
https://www.novaturas.lt/img_srv/hotels/dlm/trdpasab/230x200/TRDPASAB_MARM-TOP-DSC_3862.jpg
http://kelioniupaslaugos.lt/image/capri_italy.jpg
http://kelioniupaslaugos.lt/image/Kemeras_1_1.jpg
http://kelioniupaslaugos.lt/image/Pullman_6.jpg
http://kelioniupaslaugos.lt/image/turkija_1.jpg
http://kelioniupaslaugos.lt/image/zvakes.jpg
http://kelioniupaslaugos.lt/image/Paskutine_minute.jpg
http://kelioniupaslaugos.lt/image/480x232_grupes36_1.jpg
http://kelioniupaslaugos.lt/ip_themes/travelta/images/footer_logo.png
http://kelioniupaslaugos.lt/ip_themes/travelta/images/webguru.png
http://googleads.g.doubleclick.net/pagead/viewthroughconversion/961774692/?value=0&guid=ON&script=0
and 23 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 28 images on travelta.lt. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.travelta.lt and travelta.lt as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.travelta.lt and travelta.lt to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked travelta.lt/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for travelta.lt but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at travelta.lt/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues. URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters
.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 7 years ago

Expiration date unavailable

Your domain, travelta.lt, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

travelta.lt on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

travelta.lt

Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Your website does not have a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like travelta.lt doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: Lithuanian

Detected: Lithuanian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
travelta.com Expires 3 years ago
travelta.net Expires 2 years ago
travelta.org This domain is booked
travelta.info This domain is booked
travelta.biz Expires 2 years ago
travelta.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
6ravelta.lt This domain is booked
gravelta.lt This domain is booked
traelta.lt This domain is booked
travelts.lt This domain is booked
travslta.lt This domain is booked
tragelta.lt This domain is booked
trabelta.lt This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when travelta.lt goes down.
Free Trial

Server IP

46.166.162.222

Server location: Siauliai

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.webas.lt.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 2 months.

The certificate issuer is COMODO CA Limited.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Travelta Facebook Page

Likes145,175

Were here16

Talking About1,426

Checkins16

URL
Name
Travelta
About
Vergelijk bij Travelta de mooiste vakanties voor de scherpste prijzen!
Meta Description
Nummer 1 Vakantievergelijker!
Address
Zwolle
Netherlands
Phone
+31 (0)38 4209016
We found your brand's Facebook page, but it's not linking to travelta.lt.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with travelta.lt and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@Travelta

The Twitter™ Account @Travelta is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
1,054
Tweets
1,088
Bio
De mooiste vakantiebestemmingen voor de scherpste prijzen vergelijk je bij Travelta!
Created
12 years ago
We found a Twitter profile for your brand, but it's not linked to travelta.lt. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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