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Marketing Checklist

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SEO

Title Tag

Standby Generators | Bathroom Remodeling | Water Softeners | Cape Girardeau | Longview | St. Louis | Paducah

Length: 108 character(s)

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Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Meta Description

Looking to makeover a bathroom without breaking the bank? Tri-State offers low cost makeovers in Missouri, Kentucky & Illinois. Call now, Why Wait?

Length: 147 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Standby Generators | Bathroom Remodeling | Water Softeners | Cape Girardeau | Longview | St. Louis | Paducah

www.tristatewhywait.com/

Looking to makeover a bathroom without breaking the bank? Tri-State offers low cost makeovers in Missouri, Kentucky & Illinois. Call now, Why Wait?

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 15 0 0
<H3> Download Our Free Brochure
<H3> Home Generators
<H3> Bathroom Makeovers
<H3> Water Treatment
<H3> Tornado Shelters &#038; Safe Rooms
<H3> Water Heaters
<H3> Air Purification Systems
<H3> Solar Power Systems
<H3> Why Wait? Get A Free Quote Today!
<H3> Standby Generator Products, Bathroom Remodeling, Water Softeners, and More for Cape Girardeau, Longview, St. Louis, Paducah, and Surrounding Cities
<H3> Custom Standby Generator Options for Little Rock, Shreveport, Longview, St.Louis, and Beyond
<H3> Completed Project Gallery
<H3> &nbsp;
<H3> Client Reviews
<H3> Additional Information
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Alt Attribute

We found 16 images on this web page.

3 ALT attributes are empty or missing.

  • http://www.tristatewhywait.com/wp-content/uploads/facebook.png
  • http://www.tristatewhywait.com/wp-content/uploads/twitter.png
  • http://www.tristatewhywait.com/wp-content/uploads/youtube.png
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Indexed Pages

43    43
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This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

URL Rewrite

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/img_9573.jpg
  • http://www.tristatewhywait.com/water-softener_shreveport/
  • http://www.tristatewhywait.com/water-systems_st-louis/
  • http://www.tristatewhywait.com/walk-in-bathtub_st-louis/
  • http://www.tristatewhywait.com/generators-for-sale-little_rock/
  • http://www.tristatewhywait.com/power-generators_st-louis/
  • http://www.tristatewhywait.com/water-heater-system-st_louis/
  • http://www.tristatewhywait.com/tankless-hot-water-heater-st_louis/
  • http://www.tristatewhywait.com/generators_paducah/
  • http://www.tristatewhywait.com/power-generators-st_louis/
  • http://www.tristatewhywait.com/generator_cape-girardeau/
  • http://www.tristatewhywait.com/generator_paducah/
  • http://www.tristatewhywait.com/generator_st_louis/
  • http://www.tristatewhywait.com/generator_shreveport/
  • http://www.tristatewhywait.com/home_generator_henderson/
  • http://www.tristatewhywait.com/generator_carbondale-il/
  • http://www.tristatewhywait.com/generator_st-louis/
  • http://www.tristatewhywait.com/generators_st_louis/
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Domain Registration

Created 6 years ago

Expires in 3 years

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Rendering

tristatewhywait.com on an iPhone
tristatewhywait.com on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Usability

Favicon

Great, your website has a favicon.

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Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Language

Declared: English (United States)

Detected: English

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Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Technologies

Server Uptime

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Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @TriStateWhyWait is booked and it is linked to your website.

Name
Followers
2
Tweets
1
Location
Cape Girardeau, Missouri
Created
5 years ago
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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of tristatewhywait.com in local directories
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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor tristatewhywait.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very Low    Very Low
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

12,282,996th most visited website in the World

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.