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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag


Length: 8 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 27 6 0 0
<H1> TubiNews
<H2> TubiNews
<H2> quinta-feira, 19 de março de 2015
<H2> domingo, 1 de março de 2015
<H2> domingo, 1 de fevereiro de 2015
<H2> quarta-feira, 28 de janeiro de 2015
<H2> quarta-feira, 21 de janeiro de 2015
<H2> quinta-feira, 11 de dezembro de 2014
<H2> TubiNews
<H2> + LIDAS
<H3> Cid Gomes, o homem que matou o facínora da Câmara, diz Luís Nassif
<H3> Ex-ministro Bresser Pereira diz que &#8220;ricos nutrem ódio ao PT e a Dilma&#8221;
<H3> Punir os culpados e buscar a verdadeira causa da violência em Buriti, diz artigo
<H3> TJMA transfere temporariamente para Coelho Neto o Judiciário de Buriti, veja
<H3> Repercussão da imprensa nacional sobre o incêndio no Fórum de Buriti, confira
<H3> Roseana sai pelos fundos deixando um rosário de problemas a ser resolvidos
and 31 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Consistency

Keywords Freq Title Desc <H>
taxa 27
buriti 25
brasil 23
maranhão 23
Keywords (2 words) Freq Title Desc <H>
reginaldo veríssimo 7
taxa câmbio 7
enviar e-mailblogthis 6
postagem enviar 6
► fevereiro 6

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 60 images on this web page.

58 ALT attributes are empty or missing.
and 10 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 58 images on Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

11    11

We've discovered 11 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content