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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
On-Page

Content

Title Tag

Henkilöasiakkaat - etusivu - Tulli

Length: 34 character(s) (230 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Tulli turvaa ja palvelee - Tulli valvoo kaikkea Suomen rajat ylittävää tavara- ja ihmisvirtaa. Asioi sähköisesti Tullin verkkopalveluissa.

Length: 138 character(s) (760 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

tulli.fi › etusivu

Henkilöasiakkaat - etusivu - Tulli

Tulli turvaa ja palvelee - Tulli valvoo kaikkea Suomen rajat ylittävää tavara- ja ihmisvirtaa. Asioi sähköisesti Tullin verkkopalveluissa.

Mobile Version

https://tulli.fi › etusivu

Henkilöasiakkaat - etusivu - Tulli

Tulli turvaa ja palvelee - Tulli valvoo kaikkea Suomen rajat ylittävää tavara- ja ihmisvirtaa. Asioi sähköisesti Tullin verkkopalve...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 3 11 0 2
<H1> Ohjeet henkilöasiakkaille
<H2> Tullilaskuri
<H2> Henkilöasiakkaan tuontitullaus
<H2> Oikopolut
<H3> Henkilöasiakkaat
<H3> Katso myös
<H3> Yritysasiakkaat
<H3> Katso myös
<H3> Tilastot
<H3> Katso myös
<H3> Tietoa Tullista
<H3> Katso myös
<H3> Asiointi-info
<H3> Ajankohtaista
<H3> Sosiaalisessa mediassa
<H5> Kysy tullineuvonnasta -palvelu on ruuhkautunut
<H5> Eikö tullattu lähetyksesi ole lähtenyt eteenpäin?
and 14 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • harjoituksen teemana toimii viranomaisyhteistyö 2
  • saapumisen ja poistumisen ilmoitukset 4
  • miten annan tuonnin tulli-ilmoituksen 2
  • millainen lahja pitää tullata 2
  • ilmoittajan kirjanpitoon tehtävä merkintä 2
  • tavaran yleinen alkuperä 3
  • avautuu uuteen ikkunaan 2
  • valtuutettu viejä 2
  • nimikkeistöt ja luokitukset 3
  • kuljetus ja varastointi 5
  • sulje alavalikko usein kysyttyä 2
  • usein kysyttyä avaa alavalikko 2
  • strategia ja arvot 2
  • aukeaa uuteen ikkunaan 2
  • maahan tuotuihin tavaroihin 2
  • sulje alavalikko tulli 3
  • mitä tuonti maksaa 2
  • ja häiriötiedotteiden tilaus 2
  • luvat avaa alavalikko 2
  • sulje alavalikko rajoitukset 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 23 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: Finnish

Detected: Finnish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.tulli.fi and tulli.fi as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.tulli.fi and tulli.fi to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

This page is missing an hreflang pointing to itself.

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://tulli.fi/artikkeli/-/asset_publisher/mononatriumglutamaatin-polkumyyntitullien-kiertamistutkimus as all one word. Use hyphens in your URLs instead: https://tulli.fi/artikkeli/-/asset-publisher/mononatriumglutamaatin-polkumyyntitullien-kiertamistutkimus.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Discovered Pages

43,400    43,400

We've discovered 43,400 pages on tulli.fi.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Mobile

Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

tulli.fi on an iPhone
tulli.fi on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a href="#main-content" id="skip-to-content">Hyppää sisältöön</a> 130x15 <a lang="fi" href="https://tulli.fi/etusivu">Suomi</a>
<a href="https://t.co/vdPmDhhRRP" target="_blank">posti.fi/fi/asiakastuki…</a> 127x17 <a href="https://www.facebook.com/Tulli-289437981239343/?fref=ts" class=" yja-external-link"> <span
<a href="https://twitter.com/SuomenTulli/status/1232630418882605057" class="j-read-more" target="_bl 237x32 <a id="glossaryCategoryTabLink_Henkiloasiakkaat-Ahvenanmaa" href="/hakemisto#Henkiloasiakkaat-Ahvena
<a href="https://www.twitter.com/SuomenTulli" target="_blank">SuomenTulli</a> 69x18 <a id="glossaryCategoryTabLink_Henkiloasiakkaat-Alkoholi" href="/hakemisto#Henkiloasiakkaat-Alkoholi
<a href="https://facebook.com/profile.php?id=289437981239343" target="_blank">Tulli</a> 22x18 <a id="glossaryCategoryTabLink_Henkiloasiakkaat-Elv" href="/hakemisto#Henkiloasiakkaat-Elv" data-par
<a href="https://www.facebook.com/289437981239343/posts/1301907299992401" target="_blank"><img alt=" 295x15 <a id="glossaryCategoryTabLink_Henkiloasiakkaat-Lahjalahetykset" href="/hakemisto#Henkiloasiakkaat-L
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:type'

TULLI.FI

Henkilöasiakkaat - etusivu

Tulli turvaa ja palvelee - Tulli valvoo kaikkea Suomen rajat ylittävää tavara- ja ihmisvirtaa. Asioi sähköisesti Tullin verkkopalveluissa.

Tag
og:image https://tulli.fi/documents/2912305/2995178/netista-tilaaminen.jpg/b15ce8e3-fd71-4b7b-9932-852a490c39ba?t=1480924471000
og:url