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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag


Length: 9 character(s) (144 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


Length: 77 character(s) (852 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version



Mobile Version



This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 0 8 3 0
<H3> 活動報導
<H3> 漁業新聞
<H3> 漁業輿情
<H3> 國際漁業新聞
<H3> 廠商專區
<H3> 中國漁業新聞
<H3> 最新漁業名錄
<H3> 熱門漁業名錄
<H4> 漁業名錄
<H4> 快速連結
<H4> 討論區最新發文
and 8 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • 週二 vietfish 2018 越南國際漁業暨水產養殖展 1
  • 週二 臺灣養殖漁業展覽暨會議 aquaculture taiwan 1
  • 週一 瞭解漁船動向 善盡漁業責任 儘速海上救援 1
  • copyright 台灣漁業聯合網 e-mail 1
  • агентство недвижимости ланжерон 1
  • экстремальные виды отдыха 1
  • 週日 108年 2月份國內漁業輿情 1
  • 週二 高雄在地優質漁產品持續出口 元月外銷金額達2 1
  • 週一 107年 10月份國內漁業輿情 1
  • 週一 107年 11月份國內漁業輿情 1
  • 週一 107年 9月份國內漁業輿情 1
  • 週一 anova food公司金槍魚捕撈業接受msc認證評估 1
  • 週一 疼惜討海人 共創勞資和諧 1
  • 週一 臺日漁業協議每年召開會議 與外傳破局一事不符 1
  • изготовление металлоконструкций киев 1
  • 週四 108年 1月份國內漁業輿情 1
  • 週四 韓國瑜市長清晨巡視前鎮魚市場 關心春節魚貨供銷情形 1
  • недвижимость в одессе 1
  • 週五 漁港法明定可設置垂釣區 全國已有18處漁港開放垂釣 1
  • 週五 臺北漁產運銷股份有限公司 社區漁業推廣活動相關訊息 1

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either or is failing to resolve properly or returns a 404 error. You use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data

We didn't detect any items on your webpage

Get started using vocabulary and marking up your webpage. is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.



Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

64%    64%

You could reduce 36% (39.9 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 59 uncached asset(s) listed below.

URL Freshness lifetime
/media/widgetkit/widgets/spotlight/js/spotlight.js?_=1555661969051 Expiration not specified
/cache/widgetkit/widgetkit-41ab7482.css Expiration not specified
/modules/mod_zoocategory/tmpl/flatlist/style.css?ver=20150929 Expiration not specified
/modules/mod_zooitem/tmpl/list/style.css?ver=20150929 Expiration not specified
/media/system/js/mootools-core.js Expiration not specified
/media/system/js/core.js Expiration not specified
/media/system/js/caption.js Expiration not specified
/media/widgetkit/js/jquery.js Expiration not specified
/cache/widgetkit/widgetkit-a47b70da.js Expiration not specified
/media/system/js/mootools-more.js Expiration not specified
/templates/yournews/css/template.css Expiration not specified
/templates/yournews/css/blue.css Expiration not specified
/templates/yournews/css/rounded.css Expiration not specified
/templates/yournews/src/mouseover13.js Expiration not specified
/plugins/system/jatabs/jatabs/ja.tabs.css Expiration not specified
/plugins/system/jatabs/jatabs/themes/default/style.css Expiration not specified
/modules/mod_latestnewsplusdate/assets/style.css Expiration not specified
/plugins/system/jatabs/jatabs/ja.tabs.js Expiration not specified
/images/f001.gif Expiration not specified
/images/f003.gif Expiration not specified
/images/banners/taiwanfishery2019.png Expiration not specified
/images/banners/051501.png Expiration not specified
/images/sampledata/xm130x60.jpg Expiration not specified
/images/banners/130X60.jpg Expiration not specified
/images/sampledata/fise2018s.jpg Expiration not specified
/images/ad0010.gif Expiration not specified
/images/img4a88f2433c55f.gif Expiration not specified
/media/widgetkit/widgets/lightbox/js/lightbox.js?_=1555661969049 Expiration not specified
/media/widgetkit/widgets/mediaplayer/mediaelement/mediaelement-and-player.js?_=1555661969051 Expiration not specified
/modules/mod_kunenalatest/tmpl/css/kunenalatest.css Expiration not specified
/templates/yournews/css/layout.css Expiration not specified
/templates/yournews/css/newsitems.css Expiration not specified
/templates/yournews/css/menus.css Expiration not specified
/templates/yournews/css/typo.css Expiration not specified
/templates/yournews/css/joomladefaults.css Expiration not specified
/templates/yournews/images/shade.gif Expiration not specified
/templates/yournews/images/blue/header.gif Expiration not specified
/templates/yournews/images/blue/logo.png Expiration not specified
/templates/yournews/images/blue/topmenu/horiz_bg.png Expiration not specified
/templates/yournews/images/blue/topmenu/normal_l.png Expiration not specified
/templates/yournews/images/blue/topmenu/normal_r.png Expiration not specified
/templates/yournews/images/blue/topmenu/normal_l_haschild.png Expiration not specified
/templates/yournews/images/blue/topmenu/corners/bl.png Expiration not specified
/templates/yournews/images/blue/topmenu/corners/tl.png Expiration not specified
/templates/yournews/images/blue/topmenu/corners/tr.png Expiration not specified
/templates/yournews/images/blue/topmenu/corners/right.png Expiration not specified
/templates/yournews/images/blue/topmenu/corners/br.png Expiration not specified
/images/billboard-bg.jpg Expiration not specified
/templates/yournews/images/blue/bodyli.gif Expiration not specified
/templates/yournews/images/inset.gif Expiration not specified
/templates/yournews/images/faux.gif Expiration not specified
/media/widgetkit/widgets/slideshow/js/slideshow.js?_=1555661972612 Expiration not specified
/images/sampledata/xm600x150.jpg Expiration not specified
/images/banners/cfse2019.png Expiration not specified
/images/banners/bisfe2019.png Expiration not specified
/images/newsite.jpg Expiration not specified
/images/slide-two.jpg Expiration not specified
/images/f002.gif Expiration not specified
/images/f004.gif Expiration not specified
and 56 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Declared: Chinese

Detected: Missing

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed


Server Uptime

Upgrade now and get notified when goes down.
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Server IP

Server location: Taipei

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to usg20-vpn_B8ECA313BBDC.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 7 years.

Watch out, the issuer of the certificate is "self-signed".

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @Twefish is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

10 years ago
We found a Twitter profile for your brand, but it's not linked to Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Local Directories

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Keyword Tool

Google Ranking

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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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