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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

BlackBerry Enterprise Mobility, BBM, Smartphones & Support - US

Length: 63 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Discover BlackBerry smartphones, learn about enterprise mobility management (EMM), download BBM, get support & more at the official BlackBerry site. - US

Length: 153 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

BlackBerry Enterprise Mobility, BBM, Smartphones & Support - US


Discover BlackBerry smartphones, learn about enterprise mobility management (EMM), download BBM, get support & more at the official BlackBerry site. - US

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
3 2 60 4 6
<H1> BlackBerry to Acquire Good Technology
<H1> Secure, multi-OS mobility management
<H1> Introducing the BlackBerry Leap
<H2> You are a start-up. The story of your life is about to be written.
<H2> Enterprise
<H3> Smartphones
<H3> BlackBerry Passport
<H3> BlackBerry Classic
<H3> BlackBerry Leap
<H3> P&rsquo;9983 from BlackBerry
<H3> BlackBerry Z30
<H3> P&rsquo;9982 from BlackBerry
<H3> Why BlackBerry?
<H3> Solutions
<H3> Industries
<H3> Products
<H3> Partners
<H3> Are you an Enterprise customer? Sign-in / Register for myAccount.
<H3> BBM Protected
<H3> BBM Meetings
<H3> BBM Channels
<H3> BBM Channels for brands
<H3> BBM for Android, iPhone and Windows Phone is here for free.
<H3> Platform
<H3> Vertical Applications
<H3> Application Modules
<H3> Documentation
<H3> Sign up for a BlackBerry IoT Platform closed beta trial.
<H3> BlackBerry World
<H3> Amazon Appstore
<H3> Enterprise App Ecosystem
<H3> BBM for Android, iPhone and Windows Phone is here for free.
<H3> Desktop software
<H3> Smartphone software
<H3> Enterprise software
<H3> The power of BlackBerry on your computer and tablet
<H3> Smartphones
<H3> Tablets
<H3> Apps
<H3> BBM
<H3> Accessories
<H3> Software &amp; Downloads
<H3> Resources
<H3> BES Support
<H3> Enterprise Apps
<H3> BlackBerry ID
<H3> Contact us
<H3> It's easy to transfer your media and more to BlackBerry&reg; 10 smartphones
<H3> Smartphones
<H3> Accessories
<H3> Apps
<H3> Enterprise
<H3> Acquisition to expand BlackBerry's leadership in secure cross-platform mobility management
<H3> Your passport to productivity.
<H3> BES&reg;12 lets you manage iOS, Android&trade; (including Android&trade; for Work and Samsung KNOX&trade; Workspace), Windows Phone&reg; and BlackBerry&reg; devices.
<H3> Get security, productivity and a best-in-class typing experience on a brilliant 5&rdquo; HD display.
<H3> BlackBerry
<H3> Leap
<H3> BlackBerry
<H3> Classic
<H3> BlackBerry
<H3> Passport
<H3> Porsche Design P'9983
<H3> from BlackBerry
<H4> BBM&trade; is the best way to connect and share instant messages, pictures and more for free, in real time. Download the app today.
<H4> BBM&trade; is the best way to connect and share instant messages, pictures and more for free, in real time. Download the app today.
<H4> Latest smartphones
<H4> Quick links
<H5> Follow Us
<H5> Countries
<H5> Customer Service
<H5> Corporate
<H5> Sites
<H5> Legal Info

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • blackberry 51
  • support 18
  • enterprise 17
  • bbm 16
  • smartphones 12
  • learn 11
  • software 10
  • today 9
  • apps 9

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
blackberry 51
support 18
enterprise 17
bbm 16
Keywords (2 words) Freq Title Desc <H>
support blackberry 7
details support 6
learn today 6
blackberry blend 5
display learn 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 24 images on this web page.

No ALT attributes are empty or missing.


Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

11,937    11,937

This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap


XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.


Clean URLs are important for both human usability and SEO. They let users know what page they're on and help search engines determine if the page is relevant to a keyword search.

Right now your site's URLs use unnecessary elements like parameters. We suggest you rewrite your URLs to make them less complicated. Keep your URLs simple and use the page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.


Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees www.example.com/green_dress as www.example.com/greendress.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No


Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We have not found a Blog on this website.


In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Very Good    Very Good

This web page is super optimized for Mobile Visitors


Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

us.blackberry.com on an iPhone
us.blackberry.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content fits within the specified viewport size.


The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name=”viewport” content=”width=device-width, initial-scale=1.0”>.

Mobile Speed

Average    Average

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Minify JavaScript

Minify CSS


Like with desktop, the time it takes a mobile page to load is an important mobile ranking factor. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 10 character(s)


Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Page Size

125.2 KB (World Wide Web average is 2 Mb)


Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.02 second(s) (5,607.09 kB/s)


Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Declared: English

Detected: English


Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
blackberry.net Expires in 10 months
blackberry.org This domain is booked
blackberry.info This domain is booked
blackberry.biz Expires 5 months ago
blackberry.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
ys.blackberry.com Available. Register it now!
ua.blackberry.com Available. Register it now!
is.blackberry.com Available. Register it now!
s.blackberry.com Available. Register it now!
ux.blackberry.com Available. Register it now!
7s.blackberry.com Available. Register it now!
uus.blackberry.com Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


93%    93%

Child safety

94%    94%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when us.blackberry.com goes down.
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Server IP


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to a248.e.akamai.net.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires 4 months ago.

The certificate issuer is Verizon Enterprise Solutions.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the BlackBerry Facebook Page


Talking About30,600

Hi! We're your BlackBerry Community Managers and we’re here because you’re here. Leave a comment or ask us a question - we love hearing from you.
Our mission is simple: Provide support to Team BlackBerry by listening, communicating and engaging so that you get the most from your BlackBerry experience. To learn more about BlackBerry, take a look around our Facebook page, our other social communities listed below, and at http://www.BlackBerry.com/
Meta Description
Our BlackBerry Facebook page is a community where we can engage with you, and you can connect to other members of Team BlackBerry. We make every effort to respond to your questions or concerns as quickly as we can during business hours. In return, we ask that you comply with our Community Guidelines. Learn more here: http://www.BlackBerry.com/legal/social/social_media_comment_policy.html. Thanks!

BlackBerry was founded in 1984 when University of Waterloo engineering student Mike Lazaridis and University of Windsor engineering student Douglas Fregin co-founded the company. Since then, we have been driving the mobile technology industry forward with innovative solutions like the award winning BlackBerry® smartphone, the BlackBerry PlayBook™ tablet and the BlackBerry 10 mobile computing platform.

Take a deeper dive into the latest from BlackBerry at our Inside BlackBerry Blog: http://blogs.blackberry.com

If you need technical assistance, please check the BlackBerry Support Forums: http://supportforums.BlackBerry.com/ or find BlackBerry answers here: http://www.BlackBerry.com/support/

We hope you’ll visit us at our other social properties, all of which can be found here:
@BlackBerry http://www.twitter.com/BlackBerry
@BlackBerryHelp http://www.twitter.com/BlackBerryHelp
@BlackBerry4Biz http://www.twitter.com/BlackBerry4Biz
@BlackBerryDev http://www.twitter.com/BlackBerryDev
@BlackBerryBlog http://www.twitter.com/BlackBerryBlog
@BlackBerryScene http://www.twitter.com/BlackBerryScene
YouTube http://www.youtube.com/BlackBerry
Flickr http://www.flickr.com/BlackBerryImages
Foursquare https://foursquare.com/BlackBerry
The data relating to the Facebook Page is publicly available.

Twitter™ Account


The Twitter™ Account @us_blackberry is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Official Twitter Account of BLackBerry
2 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Upgrade to see the latest reviews of us.blackberry.com in local directories
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SERP Checker

Google™ Ranking

Upgrade to monitor us.blackberry.com’s Google ranking for custom keywords
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Traffic Estimations

Very High    Very High

This shows your estimated traffic compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

2,542th most visited website in the World

128th most visited website in  Nigeria


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Nigeria blackberry.ng This domain is booked
Indonesia blackberry.id This domain is booked
India blackberry.in This domain is booked
United States blackberry.us This domain is booked
Canada blackberry.ca This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.