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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Auto Trader Vans - New and Used Vans For Sale

Length: 45 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Search for your next van with Auto Trader UK (incl Northern Ireland), the leading site to buy & sell new & used vans with over 25,000 vans online.

Length: 146 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Auto Trader Vans - New and Used Vans For Sale


Search for your next van with Auto Trader UK (incl Northern Ireland), the leading site to buy & sell new & used vans with over 25,000 vans online.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 22 9 0 4
<H1> Find used vans
<H2> Find used vans for sale
<H2> Search new vans
<H2> Find a dealer
<H2> Sell your van on Auto Trader
<H2> Van news &amp; reviews
<H2> Van insurance
<H2> Van finance
<H2> Vehicle check
<H2> GAP Insurance
<H2> Cars
<H2> Prestige
<H2> Bikes
<H2> Motorhomes
<H2> Caravans
<H2> Trucks
<H2> Farm
<H2> Plant
<H2> My watchlist
<H2> Sign in to get more from Auto Trader Vans
<H2> Find new vans
<H2> Sell your van fast on Auto Trader Vans
<H2> Access Commercials
<H3> Van insurance
<H3> Van finance
<H3> Vehicle Check
<H3> GAP insurance
<H3> News, reviews and features
<H3> The latest from Auto Trader Vans
<H3> Popular makes:
<H3> Popular body types:
<H3> Popular locations:
<H5> Guaranteed to beat your cheapest quote*
<H5> Compare over 300 loan products
<H5> Did you know that 1 in 3 vehicles has a hidden past?
<H5> Get GAP insurance for as little as &pound;35.00

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • vans 49
  • van 34
  • trader 27
  • auto 23
  • insurance 12
  • diesel 8
  • ford 7
  • latest 6
  • lwb 6
  • search 6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
vans 49
van 35
trader 27
auto 23
insurance 12
Keywords (2 words) Freq Title Desc <H>
auto trader 23
trader vans 8
diesel vat 6
ford transit 6
gap insurance 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 17 images on this web page.

No ALT attributes are empty or missing.


Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap



XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.


Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees www.example.com/green_dress as www.example.com/greendress.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


We have not found a Blog on this website.


In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

vans.autotrader.co.uk on an iPhone
vans.autotrader.co.uk on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.




Length: 10 character(s)


Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Page Size

72.9 KB (World Wide Web average is 2 Mb)


Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.02 second(s) (71.46 kB/s)


Site speed is an important factor for ranking in Google search results. Load time affects not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

Your page load time is average and could be improved.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Check out Google's developer tutorials for tips on how to to make your website run faster.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

WooRank subscribers who have an Advanced Review can sign up for uptime notifications. We'll monitor your server and send you an email alert whenever your site goes down.

Speed-up your website


Declared: Missing

Detected: English


Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Domain Availability

Domains Status
autotrader.com Expires a year ago
autotrader.net Expires 2 years ago
autotrader.org This domain is booked
autotrader.info This domain is booked
autotrader.biz Expires a year ago
autotrader.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
cans.autotrader.co.uk Available. Register it now!
vzns.autotrader.co.uk Available. Register it now!
vabs.autotrader.co.uk Available. Register it now!
vana.autotrader.co.uk Available. Register it now!
vanss.autotrader.co.uk Available. Register it now!
vqns.autotrader.co.uk Available. Register it now!
vane.autotrader.co.uk Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when vans.autotrader.co.uk goes down.
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Server IP

Server location: Dublin


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Strict


The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

The data relating to the Facebook Page is publicly available.


Local Directories

Upgrade to see the latest reviews of vans.autotrader.co.uk in local directories
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SERP Checker

Google™ Ranking

Upgrade to monitor vans.autotrader.co.uk’s Google ranking for custom keywords
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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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