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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag


Length: 7 character(s) (73 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for vencert.gob.ve is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
4 13 23 2 0
<H1> Slide 1
<H1> Slide 2
<H1> Slider3
<H2> ¿Qué es el VenCERT?
<H2> Antecedentes
<H2> Misión
<H2> Visión
<H2> Servicios
<H2> Membresías
<H2> Alertas de Seguridad
<H2> Boletínes
<H2> Salto De Certificados En Apache Con Http/2
<H2> Vulnerabilidad Critica En Libarchive Compromete Cientos De Aplicaciones
<H2> Backdoor Encontrado En Linux 3.4-Sunxi Afecta Procesadores Arm
<H2> Últimas Noticias
<H3> Gestión de Incidentes telemáticos
<H3> Documentación
<H3> Capacitación
<H3> Herramientas de seguridad
<H3> Los Routers Netgear Pueden Permitir Acceder A La Clave De Administrador
<H3> Actualización Para Productos Vmware
<H3> Vulnerabilidades En Ibm Websphere Application Server
<H3> IBM ha publicado actualizaciones para corregir dos vulnerabilidades en IBM WebSphere Application Server que podrían obtener información sensible o evitar restricciones de seguridad.
<H3> Vulnerabilidades En Joomla!
<H3> Desbordamiento De Búfer En Imagemagick
<H3> Vulnerabilidades En Xen
<H3> Actualización Del Kernel Para Suse Linux Enterprise 11
<H3> Corregidas Vulnerabilidades En Wordpress
<H3> Actualización Del Kernel Para Suse Linux Enterprise 11
<H3> Google Agrega Hsts A Su Dominio Principal
<H3> Mozilla Publica Firefox 48 Y Corrige 24 Nuevas Vulnerabilidades
<H3> Vulnerabilidad En Openssh Permite Enumerar Usuarios (Time-Based Info Leak)
<H3> Caracas, Municipio Libertador
<H3> incidentes@vencert.gob.ve
<H3> +58 0416 622.32.88
<H3> Descargar clave PGP/GPG
<H4> Publicaciones de
<H4> Ultimos boletínes informativos
and 39 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • gestión de incidentes telemáticos 2
  • herramientas de seguridad 2
  • un atacante provocar 2
  • vulnerabilidades en joomla 2
  • que podrían permitir 4
  • alertas de seguridad 2
  • que podría permitir 2
  • misión 2
  • venezuela 2
  • incidentes 7
  • vencert 29
  • servicios 5
  • leer más 3
  • joomla 3
  • elevar 2
  • feb 2
  • boletínes 4
  • caracas 2
  • alertas 4
  • análisis 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: Spanish

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.vencert.gob.ve or vencert.gob.ve is failing to resolve properly or returns a 404 error.

Use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked vencert.gob.ve/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for vencert.gob.ve but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at vencert.gob.ve/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://vencert.gob.ve/main/media/filer_public/a7/f5/a7f509fa-0def-4276-a018-4513f667ca4d/boletin_julio2016.pdf as all one word. Use hyphens in your URLs instead: http://vencert.gob.ve/main/media/filer-public/a7/f5/a7f509fa-0def-4276-a018-4513f667ca4d/boletin-julio2016.pdf.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Discovered Pages

69    69

We've discovered 69 pages on vencert.gob.ve.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content


Mobile Rendering

vencert.gob.ve on an iPhone
vencert.gob.ve on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage


Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Asset Minification

65%    65%

You could reduce (53.4 KiB) by minifying the asset(s) listed below.

URL Reduction size
/main/static/CACHE/css/b172bfc41e82.css 42.3 KiB (35%)
/main/static/CACHE/css/897ee5cd2425.css 11.1 KiB (35%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

26%    26%

You could reduce 74% (245.6 KiB) by compressing the asset(s) listed below.

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 49 uncached asset(s) listed below.

URL Freshness lifetime
/main/static/CACHE/css/b172bfc41e82.css Expiration not specified
/main/static/CACHE/css/293f83d229a8.css Expiration not specified
/main/static/CACHE/css/897ee5cd2425.css Expiration not specified
/main/static/themes/images/logo-gobierno-bolivariano.png Expiration not specified
/main/static/themes/images/victorioso.png Expiration not specified
/main/static/themes/images/vencert_logo_alt.png Expiration not specified
/main/static/themes/images/vencert_small.png Expiration not specified
/main/static//img/gb.gif Expiration not specified
/main/static/themes/images/slider/caracas.jpg Expiration not specified
/main/static/themes/images/slider/security.jpg Expiration not specified
/main/static/themes/images/slider/security_001.jpg Expiration not specified
/main/static/themes/images/antec.png Expiration not specified
/main/static/themes/images/mision.png Expiration not specified
/main/static/themes/images/vision.jpg Expiration not specified
/main/media/filer_public_thumbnails/filer_public/73/77/737701b0-23b9-44a0-be80-7aae29da021f/logo-suscerte.gif__192x41_q85_crop_subsampling-2_upscale.png Expiration not specified
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/main/media/filer_public/9e/fd/9efde3d0-e3f0-42c6-96ca-94efedd50748/joobla.png Expiration not specified
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/main/media/filer_public_thumbnails/filer_public/82/fa/82fae824-e243-491d-882f-f9b5c20d476d/suse.png__235x150_q85_crop-center_subsampling-2.png Expiration not specified
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/main/media/filer_public_thumbnails/filer_public/cb/92/cb92ef9f-cf88-40b3-af68-3ea13fcb69a0/mozilla.jpg__235x150_q85_crop-center_subsampling-2.jpg Expiration not specified
/main/media/filer_public_thumbnails/filer_public/3e/15/3e15a1c9-2fc2-47dd-8fe9-0f5a2ca49204/openssh.jpg__235x150_q85_crop-center_subsampling-2.jpg Expiration not specified
/main/static/CACHE/js/c28b416ef421.js Expiration not specified
/main/static/themes/images/line-h.png Expiration not specified
/main/static/themes/images/transparent-light.png Expiration not specified
/main/static/themes/images/keyboard.jpg Expiration not specified
/main/static/themes/images/line-v.png Expiration not specified
/main/static/themes/images/architecture.jpg Expiration not specified
/main/static/themes/images/icons/zoom.png Expiration not specified
/main/static/themes/fonts/fontawesome-webfont.woff Expiration not specified
/main/static/themes/fonts/SocialMedia.woff Expiration not specified
/main/static/themes/images/arrow-superfish-inv.png Expiration not specified
/main/static/themes/images/icons/nav_right_t.png Expiration not specified
/main/static/themes/images/icons/nav_left_t.png Expiration not specified
/main/static/themes/images/icons/bullets-inv.png Expiration not specified
/main/static/themes/images/icons/bg-next.png Expiration not specified
/main/static/themes/images/icons/bg-prev.png Expiration not specified
and 46 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

Upgrade now and get notified when vencert.gob.ve goes down.
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Server IP

Server location: Caracas

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Registration

Created 12 years ago

Expiration date unavailable

Your domain, vencert.gob.ve, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
vencert.com Available. Register it now!
vencert.net Available. Register it now!
vencert.org Available. Register it now!
vencert.info Available. Register it now!
vencert.biz Available. Register it now!
vencert.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
venfert.gob.ve Available. Register it now!
vencer6.gob.ve Available. Register it now!
vdncert.gob.ve Available. Register it now!
venncert.gob.ve Available. Register it now!
vencrt.gob.ve Available. Register it now!
vendert.gob.ve Available. Register it now!
vencrrt.gob.ve Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

We couldn't find a Facebook page for vencert.gob.ve defined in your structured data.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with vencert.gob.ve and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @VenCERT is booked and it is linked to your website.

Sistema Nacional de Gestión de Incidentes Telemáticos de Venezuela (Venezuelan's National CERT).
11 years ago
Great, we found a Twitter account for vencert.gob.ve and it's defined in your structured data.

Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor vencert.gob.ve’s Google ranking for custom keywords
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