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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

VímVíc.cz - online kurzy, webináře a odborná školení

Length: 52 character(s) (379 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Nabízíme kurzy pro všechny - od programování přes různé formy marketingu až po kurz čínštiny.

Length: 93 character(s) (560 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

VímVíc.cz - online kurzy, webináře a odborná školení


Nabízíme kurzy pro všechny - od programování přes různé formy marketingu až po kurz čínštiny.

Mobile Version


VímVíc.cz - online kurzy, webináře a odborná školení

Nabízíme kurzy pro všechny - od programování přes různé formy marketingu až po kurz čínštiny.

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 4 22 4 0
<H1> Největší výběr online kurzů
<H2> Děkujeme za důvěru
<H2> Poslední recenze na kurzy
<H2> Nejoblíbenější kurzy
<H2> Nejnovější kurzy
<H3> 1. Registrujte se zdarma
<H3> 2. Vyberte si svůj kurz
<H3> 3. Začněte studovat
<H3> Online kurzy a školeníse slevou až 59 %
<H3> Michal Turna
<H3> Martin Pánek
<H3> Lenka Šilhánová
<H3> Martin Kunkel
<H3> Gabriela Bernatová
<H3> Kateřina Malinová
<H3> Facebook reklama pro začátečníky
<H3> Kurz fotografování pro začátečníky a mírně pokročilé
<H3> MS Excel pro mírně pokročilé
<H3> Chci malovat - olejomalba krok za krokem
<H3> EXCELentní tipy pro rychlejší práci s tabulkami - kurz MS Excel zdarma
<H3> Tvorba profesionální prezentace v MS PowerPoint
<H3> Marketing v kostce
<H3> Napiš knihu snadno a rychle
<H3> Jak založit e-shop: Vše, co musíte vědět
<H3> Méně stresu a více energie pomocí správného dýchání
<H3> Jak správně nastavit kameru při natáčení
<H3> Jak se vyznat ve Photoshopu
<H4> O nás
<H4> Jak to funguje
<H4> Staň se lektorem
<H4> Kontakty
and 28 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • kurz 26
  • zobrazit 18
  • zdarma 18
  • kurzu 17
  • kurzy 14
  • 14
  • lekcí 12
  • detail 12
  • online 9
  • kurzů 6

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 58 images on this web page.

55 ALT attributes are missing.

and 50 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 55 images on vimvic.cz. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Czech

Detected: Czech

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.vimvic.cz and vimvic.cz as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.vimvic.cz and vimvic.cz to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is Sectigo Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Server Uptime

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Server IP

Server location: Prague

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Registration

Created 5 years ago

Expires in 2 months

Your domain, vimvic.cz, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Domain Availability

Domains Status
vimvic.com Expires 3 years ago
vimvic.net Available. Register it now!
vimvic.org This domain is booked
vimvic.info This domain is booked
vimvic.biz Available. Register it now!
vimvic.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
vimv8c.cz Available. Register it now!
v8mvic.cz Available. Register it now!
viimvic.cz This domain is booked
vimvi.cz This domain is booked
vimvicc.cz This domain is booked
ivmvic.cz This domain is booked
vimvci.cz This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

Cover picture of the VimVic.cz Facebook Page


Talking About298

The Facebook page VimVic.cz is linked to your website.

Nauč se cokoliv. Kdekoliv. Online kurzy pro všechny, kdo chtějí vědět víc.
Meta Description
Už brzy spustíme online kurzy, díky kterým se budete moci naučit cokoliv kdekoliv.

Již teď pro dávku inspirace a motivace určitě navštivte náš nový online magazín. Publikujeme zde mnoho článků s radami a tipy jak se zlepšit v čemkoliv, zajímavosti nejen z online světa, rozhovory se zajímavými osobnostmi a mnoho dalšího: www.magazin.vimvic.cz

VímVíc.cz je pořadatelem pravidelných setkání OnlineStars. OnlineStars je projekt, který sdružuje osobnosti online byznysu. Setkání probíhají přibližně jednou měsíčně formou snídaně v Impact Hubu na Praze 5. Každé setkání sestává z jedné či více přednášek na téma startupy, online marketing, online projekty apod. Dále probíhají zajímavé a inspirativní diskuze. Každé setkání končí individuálním networkingem, kdy má každý možnost seznámit se s ostatními účastníky a získat tak cenné kontakty a know how.

Pro aktuální informace o setkáních sledujte magazín a přihlaste se k odběru událostí zde na Facebooku.

Na YouTube přidáváme videa ze setkání a trailery nových kurzů, přihlaste se k odběru: https://www.youtube.com/channel/UCiurKscbREERqU3Bed5XHBQ
Great, we found a Facebook page for vimvic.cz and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @vimvic_cz is booked and it is linked to your website.

Řešení pro vzdělávání přes internet a vaši kariéru. Nauč se cokoliv. Získej lepší práci.
5 years ago
Great, we found a Twitter account for vimvic.cz and it's defined in your structured data.

Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

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  • Demographics and more!
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Keyword Tool

Google Ranking

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