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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Voltimum - Voltimum är en portal med verktyg,

Length: 45 character(s) (330 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Voltimum - Voltimum är en portal med verktyg

Length: 44 character(s) (265 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Voltimum - Voltimum är en portal med verktyg,


Voltimum - Voltimum är en portal med verktyg

Mobile Version


Voltimum - Voltimum är en portal med verktyg,

Voltimum - Voltimum är en portal med verktyg

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 9 28 4 0
<H1> Voltimum är en portal med verktyg, information och tjänster som gör livet lättare för människor som jobbar i elinstallationsbranschen
<H2> Branschnyheter
<H2> Utvalda artiklar
<H2> Voltimums expertpaneler
<H2> Artiklar om IoT
<H2> Artiklar om fastighetsautomation
<H2> Artiklar om energieffektivitet
<H2> Välkommen till Voltimum
<H2> Partners
<H2> Voltimum är ett samägt företag mellan:
<H3> Nuvia köper Elajo Engineering
<H3> Elmässan Norr kommer tillbaka till Nolia
<H3> Ny koncernchef på ABB
<H3> Kontroll av elsäkerhet vid tillfälliga event
<H3> Artificiell intelligens i energisektorn
<H3> Risker och riskhantering vid elarbete
<H3> Jordfelsbrytaren – en livräddande komponent
<H3> Är egenkontrollprogrammet implementerat?
<H3> Om import för dig som är elinstallatör
<H3> Vanliga frågor om DCL-uttag
<H3> LiFi: framtidens trådlösa nät
<H3> Buenos Aires: Nyttjar en innovativ plattform som stödjer smart city-applikationer
<H3> Aichi’s Toyota stadion
<H3> Smartare belysning för smartare företag – Flextrus installerar Interact Pro
<H3> Styr din belysning helt trådlöst med Interact Pro
<H3> En guide till en bättre arbetsplats för små och medelstora företag
<H3> Smartare belysning för smartare företag – Flextrus installerar Interact Pro
<H3> Styr din belysning helt trådlöst med Interact Pro
<H3> ABB-tacteo
<H3> DEXAL – gränssnittet till den digitala infrastrukturen
<H3> LiFi: framtidens trådlösa nät
<H3> Artificiell intelligens i energisektorn
<H3> Buenos Aires: Nyttjar en innovativ plattform som stödjer smart city-applikationer
<H3> Aichi’s Toyota stadion
<H3> Främjar lokala kvinnliga entreprenörer & bygger solceller på landsbygden i Rajasthan
<H4> Sajtkarta
<H4> Länkar
<H4> Sociala medier
<H4> Bli medlem
and 39 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • flextrus installerar interact pro 2
  • interact city belysningssystem 2
  • sek svensk elstandard 2
  • framtidens trådlösa nät 2
  • installera signifys led-belysning 2
  • stödjer smart city-applikationer 2
  • interact pro 4
  • flextrus driver 2
  • prysmian group 2
  • schneider electric 4
  • 320 anställda 2
  • använder ljusspektra 2
  • artificiell intelligens 2
  • buenos aires 4
  • e-post lösenord 2
  • flexibel förpackning 2
  • glömt lösenord 3
  • innovativ plattform 2
  • medelstora kontor 2
  • microsoft anslöt 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 6 images on voltimum.se. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Swedish

Detected: Swedish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.voltimum.se and voltimum.se as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.voltimum.se and voltimum.se to the same site.

Redirect non-www to www



The path to your robots.txt file is disallowed.

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked voltimum.se/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for voltimum.se but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at voltimum.se/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.voltimum.se/search/site/%20/innehallstyp/vlt_contenttype_article as all one word. Use hyphens in your URLs instead: https://www.voltimum.se/search/site/%20/innehallstyp/vlt-contenttype-article.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Discovered Pages

98,295    98,295

We've discovered 98,295 pages on voltimum.se.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

voltimum.se on an iPhone
voltimum.se on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a class="btn menu-switch" data-target=".menu-collapse" title="Meny"><span class="icon"></span></a> 48x46 <a class="btn search-switch" data-target=".search-collapse" title="Sök"><span class="icon"></span></
<a class="btn search-switch" data-target=".search-collapse" title="Sök"><span class="icon"></span></ 48x46 <a class="btn login-switch" data-target=".login-collapse" title="Logga in"><span class="icon"></span
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:image'



Missing 'og:description'

og:type article
og:url https://www.voltimum.se/content/hemsida
og:title Hemsida
og:site_name Voltimum Sverige
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


66%    66%

Child safety

87%    87%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 3 months.

The certificate issuer is Amazon.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

60%    60%

You could reduce 40% (16.6 KiB) by minifying the asset(s) listed below.

URL Reduction size
https://u.voltimum.se/focus/1.js 16.6 KiB (40%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.


Server Uptime

Upgrade now and get notified when voltimum.se goes down.
Free Trial

Server IP

Server location: Dublin

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Registration

Created 18 years ago

Expires 2 months ago

Your domain, voltimum.se, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Domain Availability

Domains Status
voltimum.com Expires 4 months ago
voltimum.net Expires in 9 months
voltimum.org Available. Register it now!
voltimum.info Expires 8 months ago
voltimum.biz Available. Register it now!
voltimum.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
votimum.se This domain is booked
goltimum.se This domain is booked
voltimhm.se This domain is booked
vooltimum.se This domain is booked
voltimuk.se This domain is booked
vlltimum.se This domain is booked
voltiumm.se This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

Low    Low

This shows your estimated traffic for voltimum.se compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

1,112,038th most visited website in the World

Sweden 11,580th most visited website in Sweden

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to voltimum.se, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
Sweden Sweden voltimum.se This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

Upgrade to see the latest reviews of voltimum.se in local directories
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Social Profiles

Facebook Page

Cover picture of the Voltimum Facebook Page


The Facebook page Voltimum is linked to your website.

Mest kända är vi nog för vårt nyhetsbrev Voltinews. I nyhetsbrevet finns artiklar om regelverket, produkterna, företagen, människorna och marknaden.
Vi arrangerar också seminarier flera gånger om året. Du kan läsa mer och anmäla dig till seminarierna på:

Vi ger också ut papperstidningen Voltimum Magazine.
Company overview
Voltimum är en portal med verktyg, information och tjänster som gör livet lättare för människor som jobbar i elinstallationsbranschen.

Portalen hittar du på:
Meta Description
Mest kända är vi nog för vårt nyhetsbrev Voltinews. I nyhetsbrevet finns artiklar om regelverket, produkterna, företagen, människorna och marknaden.

Vill du ha vårt gratis nyhetsbrev så fyller du bara i formuläret på:
Vill du berätta något för elinstallatörer, elkonsulter, elansvariga, lärare på elprogrammet, folk som jobbar hos en elgrossist, på ett energibolag eller arbetar med elteknik på något annat sätt? Dä är Voltimum rätt kanal.

Vi erbjuder bannerannonsering, platsannonsering, minimässor annonsering i papperstidningen och marknadsundersökningar.
Great, we found a Facebook page for voltimum.se and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

Das Informationsportal der Elektro-Branche. Voltimum bietet Fachartikel, Normen, Produktkataloge, eine Expertenwissen-Datenbank sowie einen E-Mail Newsletter.
11 years ago
We found a Twitter profile for your brand, but it's not linked to voltimum.se. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor voltimum.se’s Google ranking for custom keywords
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