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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

VR Business Brokers - Official Corporate Site

Length: 45 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Looking to buy or sell a business? Come to the most trusted name in business sales, mergers, and acquisitions. VR has sold more businesses in the world than anyone®.

Length: 166 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

VR Business Brokers - Official Corporate Site

www.vrbusinessbrokers.com/

Looking to buy or sell a business? Come to the most trusted name in business sales, mergers, and acquisitions. VR has sold more businesses in the world than anyo...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 0 0 0 0
<H1> VR&reg; Celebrating 30 Years of Successful Business Sales through Valued Representation

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • business 27
  • sale 26
  • businesses 24
  • service 9
  • food 8
  • saleretail 6
  • store 6
  • representation 5
  • valued 5
  • brokers 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
businesses 28
business 27
sale 26
brokers 6
service 5
Keywords (2 words) Freq Title Desc <H>
business sale 5
valued representation 5
flbusiness sale 5
business brokers 4
business broker 3

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 14 images on this web page.

3 ALT attributes are empty or missing.

http://www.vrbusinessbrokers.com/images/btmFlashBar.gif
http://www.vrbusinessbrokers.com/images/shadowBar.gif
http://www.vrbusinessbrokers.com/images/contentEnd.gif

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

36,337    36,337

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

We've discovered %(IndexedPagesCount)s pages on %(domain)s in Google's index.

To make sure all of the pages on %(domain)s are crawled and indexed, create and submit an XML sitemap to the major search engines. Building backlinks to your internal pages will also help search engines find, crawl and index them. Nofollow links from reputable forums, discussion boards and social media will also help crawlers find and index your pages.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.vrbusinessbrokers.com and vrbusinessbrokers.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.vrbusinessbrokers.com and vrbusinessbrokers.com to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked vrbusinessbrokers.com/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: Yes

Frames: No

We've detected that vrbusinessbrokers.com uses Flash, frames or iframes.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 21 years ago

Expires 2 years ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile Rendering

vrbusinessbrokers.com on an iPhone
vrbusinessbrokers.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Usability

URL

vrbusinessbrokers.com

Length: 17 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
vrbusinessbrokers.net Expires 2 years ago
vrbusinessbrokers.org Available. Register it now!
vrbusinessbrokers.info Available. Register it now!
vrbusinessbrokers.biz Available. Register it now!
vrbusinessbrokers.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
crbusinessbrokers.com This domain is booked
vebusinessbrokers.com Available. Register it now!
vrvusinessbrokers.com Available. Register it now!
vrbysinessbrokers.com Available. Register it now!
rbusinessbrokers.com Available. Register it now!
vrrbusinessbrokers.com Available. Register it now!
vrnusinessbrokers.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

74.115.253.125

Server location: Morrison

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Too bad, your website is using nested tables, which can slow down page rendering.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the VR Business Brokers Global Headquarters Facebook Page

Were here53

Talking About38

Checkins53

URL
Name
VR Business Brokers Global Headquarters
Categories
Brokers & Franchising
About
VR Business Sales | Mergers & Acquisitions
Mission
To always develop new and innovative practices for acquiring and selling businesses, protecting customers, and refining the level of services every small and mid-market business owner deserves.
Company overview
Globally headquartered in Fort Lauderdale, FL, the VR Network is serious about doing their part in helping to rebuild the economy one business at a time. With the most highly trained network of professional business intermediaries worldwide, VR sets the professional standard by which all other business intermediary firms are measured.

VR® is Celebrating 32 Years of Successful Business Sales through Valued Representation - It is the service we deliver to our clients; it is the meaning behind our name; it is what every business owner or potential owner deserves.
Meta Description
In 1979, VR set out to revolutionize the way businesses change hands. Today, we are the innovative leader in the sale of privately held companies. With diligence and expertise, a commitment to internal education and unsurpassed professionalism, VR is driven to exceed expectations.

VR has always been at the forefront of developing educational and operational practices to create successful entrepreneurial leaders. VR’s unparalleled commitment to fostering “Best Industry Practices” has been long standing and proven to pay dividends many times over for office owners and intermediaries.

VR CEO, Peter King and VR President, JoAnn Lombardi purchased the VR Franchise in 1999 and have since expanded the franchise internationally; with offices located in Turkey, Puerto Rico, and Hawaii.

As we look back, the last few years were extraordinary for the VR organization, as well as for all business enterprises. It is clear that we successfully managed through an extremely difficult time in the global economy, and have emerged in a position of strength. Our ability to achieve both our expectation and our aspiration is a product of the quality of our business, the skill and teamwork of our people, and the confidence our clients have in the VR brand.

This past year was not for the faint of heart; but at year-end, the jobless rate dropped to a near 3-year low of 8.5%. This is the strongest evidence yet that the economic recovery is gaining steam, and VR is positioned to help put America back to work.

In 2011, the Clinton Global Initiative hosted an event to focus on the U.S. economic recovery, where a myriad of organizations assembled to create short-term solutions and long-term strategies for growth. VR was invited to join a Veterans Working Group, which focused on strategies to lower unemployment among new veterans. VR is committed to the innovative VR-VET50 Program, which helps veterans attain the dream of business ownership.

This coming year, VR will be supporting Veterans with opportunity inside the organization. VR was again awarded the honor of being a “Top 50 Franchise for Veterans.” With our deep appreciation for the service and sacrifices of members of the military and Veterans, we have introduced the VR-VET50 Program. As a company, we understand the value Veterans bring to the workforce and the entrepreneurial population, including practiced leadership skills, commitment, discipline, ability to perform under extremely stressful situations and a solid work ethic.

For more info on Vet50 please visit http://www.vrbusinessbrokers.com/overview/Corporate-Overview/VR-VET50-Program-For-Returning-U-S-Military-Veterans.html
Products
VR Has Sold More Businesses In The World Than Anyone.®
Address
2601 E Oakland Park Blvd, Suite 300, Fort Lauderdale
United States
Phone
(800) 377-8722
Great, your brand's Facebook page is linking to vrbusinessbrokers.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter™ Account

We couldn't find a Twitter account for vrbusinessbrokers.com. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Google+ Page

%(displayNames)s's Google+ cover picture

Total page +1s708

Total circles you're in 152

URL
Name
VR Business Brokers Global Headquarters
Tagline
VR Has Sold More Businesses In The World Than Anyone.®
Introduction
Globally headquartered in Fort Lauderdale, FL, the VR Network is serious about doing their part in helping to rebuild the economy one business at a time. With the most highly trained network of professional business intermediaries worldwide, VR sets the professional standard by which all other business intermediary firms are measured.

VR® is Celebrating 36 Years of Successful Business Sales through Valued Representation - It is the service we deliver to our clients; it is the meaning behind our name; it is what every business owner or potential owner deserves.
This is the Google+ page for vrbusinessbrokers.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Traffic Estimations

Medium    Medium

This shows your estimated traffic for vrbusinessbrokers.com compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

948,592th most visited website in the World

312,084th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to vrbusinessbrokers.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0.4%    0.4%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States vrbusinessbrokers.us Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.