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walmart.com

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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Walmart.com | Save Money. Live Better.

Length: 38 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Shop Walmart.com for Every Day Low Prices. Free Shipping on Orders $35+ or Pickup In-Store and get a Pickup Discount. Open a Walmart Credit Card to Save Even More!

Length: 163 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Walmart.com | Save Money. Live Better.

www.walmart.com/

Shop Walmart.com for Every Day Low Prices. Free Shipping on Orders $35+ or Pickup In-Store and get a Pickup Discount. Open a Walmart Credit Card to Save Even More!

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
2 4 15 148 0
<H1>
<H1>
<H2> Departments
<H2> Get nearby pricing & availability
<H2> Trending on Walmart.com
<H2> Free 2-Day Shipping
<H3> Halloween
<H3> Electronics & Office
<H3> Movies, Music & Books
<H3> Home, Furniture & Appliances
<H3> Home Improvement & Patio
<H3> Clothing, Shoes & Accessories
<H3> Baby & Toddler
<H3> Toys & Video Games
<H3> Food, Household & Pets
<H3> Pharmacy, Health & Beauty
<H3> Sports, Fitness & Outdoors
<H3> Auto, Tires & Industrial
<H3> Photo & Personalized Shop
<H3> Art, Craft, Sewing & Party Supplies
<H3> Location
<H4> Shop Halloween
<H4> Kids' Costumes
<H4> Adult Costumes
<H4> Costume Accessories
<H4> Candy & Snacks
<H4> Indoor Decor
<H4> Outdoor Decor
<H4> Party Supplies
<H4> Halloween Books
<H4> Bakeware
<H4> Trick-or-Treat Bags
<H4> Movies
<H4> Shop Electronics
<H4> TV & Video
<H4> Cell Phones
<H4> Smart Home
<H4> iPad & Tablets
<H4> Computers
<H4> Wearable Tech
<H4> Auto Electronics
<H4> Cameras & Camcorders
<H4> Portable Audio
<H4> Office Supplies
<H4> Video Games
<H4> Certified Refurbished
<H4> Movies & TV
<H4> Music
<H4> Musical Instruments
<H4> Computer Software
<H4> Books
<H4> Shop All Home
<H4> Home Guest Ready
<H4> Ideas & Inspiration
<H4> Shop by Room
<H4> Shop by Category
<H4> Shop by Style
<H4> Better Homes & Gardens
<H4> The Pioneer Woman
<H4> Mainstays
<H4> The Coffee Shop
<H4> Shop All Home Improvement
<H4> Heating, Cooling & Air Quality
<H4> Tools
<H4> Shop Pro Tools
<H4> Shop All Patio & Garden
<H4> Home Improvement Savings
<H4> Shop All Fashion
<H4> Premium Brands
<H4> Women
<H4> Men
<H4> Kids
<H4> Shoes
<H4> Jewelry & Watches
<H4> Bags & Accessories
<H4> Premium Beauty
<H4> Savings
<H4> Graco Fall Savings
<H4> Baby Registry
<H4> Shop All Baby
<H4> Diapering & Potty
<H4> Baby Clothing
<H4> Feeding
<H4> Nursery & Décor
<H4> Toddler Room
<H4> Strollers
<H4> Car Seats
<H4> Play & Travel Gear
<H4> Health & Safety
<H4> Toddler Clothing
<H4> Toys
<H4> Boys' Toys
<H4> Girls' Toys
<H4> Musical Instruments
<H4> Outdoor Play
<H4> Bikes & Ride-Ons
<H4> Shop by Age
<H4> Video Games
<H4> Gamecenter
<H4> Stock up Shop
<H4> Shop All Food
<H4> Household Essentials
<H4> Fresh Flowers
<H4> Meal Delivery Services
<H4> Grocery Pickup & Delivery
<H4> Shop All Pet Supplies
<H4> Clearance & Rollbacks
<H4> Halloween Makeup
<H4> Immunity Support Shop
<H4> Restock Shop
<H4> Beauty
<H4> Brands We Love
<H4> Personal Care
<H4> Shave
<H4> Oral Care
<H4> Bath & Body
<H4> Vision Center
<H4> Health
<H4> Wellness
<H4> Pharmacy
<H4> Shop All Sports, Fitness & Outdoors
<H4> Exercise & Fitness
<H4> Bikes
<H4> Sports
<H4> Fan Shop (NFL, NBA, NCAA, etc)
<H4> Game Room & Recreational
<H4> Camping & Hiking
<H4> Premium Outdoor Store
<H4> Sportsman & Marine
<H4> Shop All Auto
<H4> Auto Buying
<H4> Auto Services
<H4> Tires
<H4> Batteries & Accessories
<H4> Oils & Fluids
<H4> Automotive Tools & Equipment
<H4> RV Parts & Accessories
<H4> Auto Interior
<H4> Auto Exterior
<H4> Auto Electronics
<H4> Auto Replacement Parts
<H4> Motorcycles
<H4> ATVs & Off-Road
<H4> Auto Detailing & Car Care
<H4> Auto Body Repair
<H4> Auto Paint & Accessories
<H4> Walmart for Business
<H4> Shop All Industrial & Scientific
<H4> Photo Center
<H4> Personalized Shop
<H4> Personalized Jewelry
<H4> Gift Cards
<H4> Gift Registry
<H4> Gift Baskets
<H4> Wedding Shop
<H4> Arts, Crafts & Sewing
<H4> Craft Tips & Ideas
<H4> Party & Occasions
<H4> Costumes & Dress Up
<H4> Party Ideas & Recipes
<H4> Party Themes
<H4> Birthday Shop
<H4> Wedding Shop
<H4> Walmart Services
<H4> Get to Know Us
<H4> Walmart.com
<H4> Customer Service
<H4> In The Spotlight
<H4> Shop Our Brands
and 166 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • party supplies 3
  • supplies 19
  • walmart credit card 2
  • gift cards 4
  • gift baskets 2
  • furniture bedding 2
  • cell phones 2
  • weekly ad 3
  • outdoor decor 2
  • baby registry 2
  • wedding shop 2
  • household essentials 3
  • furniture 10
  • premium beauty 2
  • equipment 4
  • photo center 2
  • personalized shop 3
  • restock shop 2
  • feeding 4
  • home improvement 5

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 16 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

11,404,050    11,404,050

We've discovered 11,404,050 pages in Google's index for walmart.com.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

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