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walmart.com

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Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Optimize

SEO

Title Tag

Walmart Last Minute Gifts | Get ‘em by Christmas | Free 2-Day Shipping

Length: 70 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Every Day Low Prices on millions of online Christmas Gifts & Holiday Specials with free 2-day shipping, or get a Pickup Discount using pickup in store.

Length: 151 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Walmart Last Minute Gifts | Get ‘em by Christmas | Free 2-Day Shipping

www.walmart.com/

Every Day Low Prices on millions of online Christmas Gifts & Holiday Specials with free 2-day shipping, or get a Pickup Discount using pickup in store.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 0 0 0 0
<H1>

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • baby 49
  • auto 30
  • jewelry 29
  • patio 24
  • supplies 23
  • outdoor 21
  • toys 21
  • furniture 20
  • gifts 20
  • toddler 19
  • books 18
  • cards 18
  • christmas 18
  • crafts 18
  • registry 17
  • games 17
  • decor 17
  • fitness 16
  • electronics 15
  • clothing 15

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Baby 49
Auto 30
Jewelry 29
Patio 24
Supplies 23
Keywords (2 words) Freq Title Desc <H>
Video Games 9
Gift Cards 8
Grocery Pickup 7
Gift Card 6
Auto Electronics 6

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 19 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

4,249,407    4,249,407

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.walmart.com and walmart.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.walmart.com and walmart.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.walmart.com/browse/electronics/tvs/3944_1060825_447913
https://www.walmart.com/browse/electronics/dvd-blu-ray-players/3944_77622_7549938_1229631_95987
https://www.walmart.com/browse/cell-phones/prepaid-plans/1105910_1072335_1081104
https://www.walmart.com/browse/ipad-tablets/tablet-pcs/3944_1078524_1078084/?_refineresult=true&facet=operating_system%3AMicrosoft+Windows
https://www.walmart.com/browse/ipad-tablets/tablet-pcs/3944_1078524_1078084/?cat_id=3944_1078524_1078084&facet=operating_system:Android
https://www.walmart.com/browse/electronics/ipad-tablet-accessories/3944_1078524_1225368
https://www.walmart.com/browse/electronics/software/3944_3951_443023
https://www.walmart.com/browse/electronics/monitors/3944_3951_1089430_1230184_1230252_110915
https://www.walmart.com/browse/electronics/gps-navigation/3944_538883/?;tab_value=Online&;waRef=125875.331257&amp;ref=125875.331257&ic=48_0
https://www.walmart.com/browse/electronics/all-mp3-players/3944_96469_164001
https://www.walmart.com/browse/movies-tv/action-adventure/4096_530598_530698
https://www.walmart.com/browse/movies-tv/complete-series-box-sets-collections/4096_1088549
https://www.walmart.com/browse/movies-tv/children-family/4096_530598_530701
https://www.walmart.com/browse/music/gift-cards/4104_9999353
https://www.walmart.com/browse/music/country/4104_4109
https://www.walmart.com/browse/music/soundtracks/4104_4119
https://www.walmart.com/browse/music/vinyl/4104_1205481
https://www.walmart.com/browse/music/pop/4104_4115
https://www.walmart.com/browse/music/r-b-soul/4104_4116
https://www.walmart.com/browse/music/rock/4104_4118
https://www.walmart.com/browse/books/biographies-memoirs/3920_5196470
https://www.walmart.com/browse/books/christian-books-bibles/3920_582374
https://www.walmart.com/browse/books/comic-books-graphic-novels/3920_1095293
https://www.walmart.com/browse/books/crafts-hobbies/3920_582361
https://www.walmart.com/browse/books/humor/3920_4310685
https://www.walmart.com/browse/books/literature-fiction/3920_582105
https://www.walmart.com/browse/nonfiction/health-wellness/3920_1828938_582054?page=1&sort=new
https://www.walmart.com/browse/books/teen-young-adult/3920_1068785?page=1&sort=new#searchProductResult
https://www.walmart.com/browse/kids-rooms/kids-bedding/4044_1154295_1156114
https://www.walmart.com/browse/home-improvement/power-tools/1072864_1031899_1066925
https://www.walmart.com/browse/home-improvement/hand-tools/1072864_1031899_1067609
https://www.walmart.com/browse/home-improvement/generators/1072864_1031899_1231265
https://www.walmart.com/browse/heating-cooling-air-quality/air-quality/1072864_133032_1231459
https://www.walmart.com/browse/heating-cooling-air-quality/air-quality/1072864_133032_1231459?cat_id=1072864_133032_1231459_112918
https://www.walmart.com/browse/air-quality/humidifiers/1072864_133032_1231459_1231112
https://www.walmart.com/browse/heating-cooling-air-quality/fireplaces/1072864_133032_5411540
https://www.walmart.com/browse/fireplaces/stoves/1072864_133032_5411540_1231108
https://www.walmart.com/browse/home-improvement/water-purification/1072864_1231153_1231154
https://www.walmart.com/browse/home-improvement/interior-and-exterior-paint/1072864_1067617_1067620
https://www.walmart.com/browse/tools/ladders-and-step-stools/1072864_1031899_1230831
https://www.walmart.com/browse/patio-furniture/outdoor-accent-furniture/5428_91416_5260202
https://www.walmart.com/browse/patio-furniture/umbrellas-shade/5428_91416_5593752
https://www.walmart.com/browse/patio-accessories/outdoor-heating/5428_91416_5872620_5026924
https://www.walmart.com/browse/toys/swimming-pools/4171_14521_132873_1218921/?_refineresult=true
https://www.walmart.com/browse/patio-garden/hot-tubs-saunas/5428_105913
https://www.walmart.com/browse/patio-garden/lawn-mowers/5428_1102182_1225352
https://www.walmart.com/browse/patio-garden/landscaping/5428_4091_1229594
https://www.walmart.com/browse/industrial-scientific/janitorial-sanitation-supplies/6197502_5702707
https://www.walmart.com/browse/clothing/women-s-shoes/5438_1045804_1045806
https://www.walmart.com/browse/jewelry/fashion-jewelry/3891_1228263
https://www.walmart.com/browse/3891_532459?page=1&sort=new#searchProductResult
https://www.walmart.com/browse/clothing/young-men-s-styles/5438_547964
https://www.walmart.com/browse/clothing/men-s-shoes/5438_1045804_1045807
https://www.walmart.com/browse/clothing/baby-toddler/5438_584291?facet=apparel_category%3ABaby+Girl%7C%7Capparel_category%3ABaby+Girls%7C%7Capparel_category%3ANewborn+Girl%7C%7Capparel_category%3ANewborn+Girls%7C%7Capparel_category%3AGirls%7C%7Csize_baby_clothing%3A0+to+3+Months%7C%7Csize_baby_clothing%3A12+to+18+Months%7C%7Csize_baby_clothing%3A18+to+24+Months%7C%7Csize_baby_clothing%3A3+to+6+Months%7C%7Csize_baby_clothing%3A6+to+12+Months&page=1&sort=new
https://www.walmart.com/browse/clothing/baby-toddler/5438_584291?cat_id=5438_584291&facet=apparel_category%3ABaby+Boy%7C%7Capparel_category%3ABaby+Boys%7C%7Capparel_category%3ANewborn+Boy%7C%7Capparel_category%3ANewborn+Boys%7C%7Csize_baby_clothing%3A0+to+3+Months%7C%7Csize_baby_clothing%3A12+to+18+Months%7C%7Csize_baby_clothing%3A18+to+24+Months%7C%7Csize_baby_clothing%3A3+to+6+Months%7C%7Csize_baby_clothing%3A6+to+12+Months%7C%7Capparel_category%3ABoys&sort=new
https://www.walmart.com/browse/clothing/baby-toddler/5438_584291?cat_id=5438_584291&facet=apparel_category%3ABaby+Girl%7C%7Capparel_category%3ABaby+Girls%7C%7Capparel_category%3AGirls%7C%7Capparel_category%3ANewborn+Girls%7C%7Capparel_category%3ANewborn+Girl%7C%7Csize_baby_clothing%3A2T%7C%7Csize_baby_clothing%3A3T%7C%7Csize_baby_clothing%3A4T%7C%7Csize_baby_clothing%3A5T&page=1&sort=new
https://www.walmart.com/browse/clothing/baby-toddler/5438_584291?cat_id=5438_584291&facet=apparel_category%3ABaby+Boy%7C%7Capparel_category%3ABaby+Boys%7C%7Capparel_category%3ABoys%7C%7Capparel_category%3ANewborn+Boys%7C%7Capparel_category%3ANewborn+Boy%7C%7Csize_baby_clothing%3A2T%7C%7Csize_baby_clothing%3A3T%7C%7Csize_baby_clothing%3A4T%7C%7Csize_baby_clothing%3A5T&page=1&sort=new
https://www.walmart.com/browse/clothing/baby-kids/5438_1045804_1045805/?_refineresult=true
https://www.walmart.com/browse/clothing/sleepwear-shop/5438_1228539
https://www.walmart.com/browse/baby/diapers/5427_486190_1101406
https://www.walmart.com/browse/baby/baby-wipes/5427_486190_1096134
https://www.walmart.com/browse/baby/baby-formula/5427_133283_1001447
https://www.walmart.com/browse/baby/baby-food/5427_133283_1001448
https://www.walmart.com/browse/baby/bottle-feeding/5427_133283_136295
https://www.walmart.com/browse/baby/breast-feeding/5427_133283_164196
https://www.walmart.com/browse/baby/cribs/5427_414099_9171309_1101429
https://www.walmart.com/browse/nursery-decor/furniture/5427_414099_9171309
https://www.walmart.com/browse/nursery-decor/bedding/5427_414099_6167680
https://www.walmart.com/browse/nursery-decor/decor/5427_414099_8124526
https://www.walmart.com/browse/toddler/furniture/5427_978579_3990478
https://www.walmart.com/browse/toddler/bedding/5427_978579_6002028
https://www.walmart.com/browse/toddler/decor/5427_978579_1323123
https://www.walmart.com/browse/baby/baby-gates/5427_132943_132981
https://www.walmart.com/browse/baby/baby-monitors/5427_132943_86354
https://www.walmart.com/browse/health-safety/bath/5427_132943_136296
https://www.walmart.com/browse/baby/playstations-walkers/5427_86323_105389
https://www.walmart.com/browse/baby/playards/5427_86323_91518
https://www.walmart.com/browse/baby/swings/5427_86323_86349
https://www.walmart.com/browse/baby/diaper-bags/5427_86323_164195
https://www.walmart.com/browse/baby/baby-carriers/5427_86323_132769
https://www.walmart.com/browse/toys/arts-crafts-for-kids/4171_645779?&povid=4171+%7C+contentZone20+%7C+2016-11-08+%7C+1+%7C+Arts+Crafts+Flyout
https://www.walmart.com/browse/outdoor-play/nerf-blaster-toys/4171_14521_936979?&povid=4171+%7C+contentZone20+%7C+2016-11-08+%7C+1+%7C+Nerf+Flyout
https://www.walmart.com/browse/toys/kids-bikes/4171_133073_1085618?&povid=4171+%7C+contentZone20+%7C+2016-11-08+%7C+1+%7C+Kids+Bikes+Flyout
https://www.walmart.com/browse/toys/ride-on-toys/4171_133073_5353?&povid=4171+%7C+contentZone20+%7C+2016-11-08+%7C+1+%7C+Rideons+Flyout
https://www.walmart.com/browse/kids-bikes-riding-toys/hoverboards/4171_133073_2310222?&povid=4171+%7C+contentZone20+%7C+2017-09-28+%7C+1+%7C+Hoverboards+Flyout
https://www.walmart.com/browse/toys/swing-sets/4171_14521_49400?&povid=4171+%7C+contentZone20+%7C+2016-11-08+%7C+1+%7C+Swings+Flyout
https://www.walmart.com/browse/recreation/trampolines/4125_1224931_5230?&povid=4171+%7C+contentZone20+%7C+2016-11-08+%7C+1+%7C+Trampoline+Flyout
https://www.walmart.com/browse/video-games/video-games/2636_1040579?sort=best_seller&cat_id=2636_1040579&facet=new_releases:Last%2090%20Days
https://www.walmart.com/browse/playstation-4/playstation-4-vr/2636_1102672_2204602
https://www.walmart.com/browse/video-games/video-games/2636_1040579?sort=best_seller&facet=coming_soon%3ASee%20All
https://www.walmart.com/browse/video-games/used-games/2636_1056224_1057765
https://www.walmart.com/browse/food/coffee/976759_1086446
https://www.walmart.com/browse/food/organic-foods/976759_1228024
https://www.walmart.com/browse/food/gluten-free-foods/976759_1228023
https://www.walmart.com/browse/food/canned-goods-soups/976759_976794_976785?cat_id=976759_976794_976785_1001359
https://www.walmart.com/browse/food/canned-goods-soups/976759_976794_976785
https://www.walmart.com/browse/meal-solutions-grains-pasta/emergency-food/976759_976794_1094144
https://www.walmart.com/browse/household-essentials/laundry-room/1115193_1071967
https://www.walmart.com/browse/household-essentials/kitchen/1115193_1071968
https://www.walmart.com/browse/household-essentials/bathroom/1115193_1071965
https://www.walmart.com/browse/household-essentials/paper-plastic/1115193_1073264
https://www.walmart.com/browse/household-essentials/cleaning-supplies/1115193_1071966
https://www.walmart.com/browse/household-essentials/air-fresheners/1115193_1025739
https://www.walmart.com/browse/household-essentials/household-batteries/1115193_1076905
https://www.walmart.com/browse/household-essentials/pest-control/1115193_1025745
https://www.walmart.com/browse/household-essentials/as-seen-on-tv/1115193_1111632
https://www.walmart.com/browse/food/fresh-flowers/976759_4298561
https://www.walmart.com/browse/pets/birds/5440_228734
https://www.walmart.com/browse/pets/small-animals/5440_1001299
https://www.walmart.com/browse/makeup/beauty-tools-accessories/1085666_1007040_1001498
https://www.walmart.com/browse/beauty/flower-cosmetics/1085666_1007040_1101184
https://www.walmart.com/browse/health/digestive-health/culturelle/976760_976798_1396434/YnJhbmQ6Q3VsdHVyZWxsZQieie?cat_id=976760_976798_1396434&facet=brand%3ACulturelle
https://www.walmart.com/browse/personal-care/electric-toothbrushes/oral-b/1005862_1007221_4710/YnJhbmQ6T3JhbC1C?cat_id=1005862_1007221_4710&facet=brand%3AOral-B
https://www.walmart.com/browse/personal-care/electric-shavers/braun/1005862_1007220_133146/YnJhbmQ6QnJhdW4ie?cat_id=1005862_1007220_133146&facet=brand%3ABraun
https://www.walmart.com/browse/1005862_1091866_1001493
https://www.walmart.com/browse/1005862_1225655_1005359
https://www.walmart.com/browse/1005862_1007220_133146
https://www.walmart.com/browse/shaving/razors/1005862_1007220_1007399
https://www.walmart.com/browse/oral-care/electric-toothbrushes/1005862_1007221_4710
https://www.walmart.com/browse/oral-care/water-flossers-sanitizers/1005862_1007221_1024682
https://www.walmart.com/browse/bath-body/body-lotions/1085666_1071969_2566660
https://www.walmart.com/browse/1005862_1071969_1074364
https://www.walmart.com/browse/medicine-cabinet/cough-cold-flu/976760_976798_1001541
https://www.walmart.com/browse/health/active-nutrition/976760_1166769
https://www.walmart.com/browse/vitamins-supplements/aromatherapy-essential-oils/976760_1005863_600471
https://www.walmart.com/browse/sports-outdoors/tents-accessories/4125_546956_4128_887708
https://www.walmart.com/browse/sports-outdoors/air-beds-sleeping-accessories/4125_546956_4128_1075006
https://www.walmart.com/browse/sports-outdoors/canopies-shelters/4125_546956_4128_55558
https://www.walmart.com/browse/sports-outdoors/outdoor-sports/ozark-trail/4125_546956/YnJhbmQ6T3phcmsgVHJhaWwie
https://www.walmart.com/browse/sports-outdoors/fishing-rod-reel-combos/4125_546956_111667_1080427
https://www.walmart.com/browse/sports-outdoors/canoes-kayaks-boats/4125_546956_1208159_1218824
https://www.walmart.com/browse/sports-outdoors/trampolines/4125_1224931_5230
https://www.walmart.com/browse/sports-outdoors/lawn-games/4125_1224931_1075784
https://www.walmart.com/browse/4125_1224931_1224804
https://www.walmart.com/browse/sports-outdoors/air-guns-accessories/4125_1224931_1224812
https://www.walmart.com/browse/recreation/golf/4125_1224931_4152
https://www.walmart.com/browse/sports-outdoors/football/4125_4161_434036
https://www.walmart.com/browse/sports-outdoors/basketball/4125_4161_4165
https://www.walmart.com/browse/exercise-fitness/boxing/4125_4134_1078404
https://www.walmart.com/browse/exercise-fitness/mixed-martial-arts/4125_4134_1078444
https://www.walmart.com/browse/sports-outdoors/exercise-machines/4125_4134_1074324
https://www.walmart.com/browse/sports-outdoors/treadmills/4125_4134_1074324_1074326
https://www.walmart.com/browse/sports-outdoors/exercise-bikes/4125_4134_1074324_1074327/?_refineresult=true
https://www.walmart.com/browse/sports-outdoors/ellipticals/4125_4134_1074324_1074325/?_refineresult=true
https://www.walmart.com/browse/sports-outdoors/home-gyms/4125_4134_1074324_1074328/?_refineresult=true
https://www.walmart.com/browse/sports-outdoors/strength-weight-training/4125_4134_1026285
https://www.walmart.com/browse/sports-outdoors/exercise-fitness-accessories/4125_4134_1078104
https://www.walmart.com/browse/sports-outdoors/ab-core-toners/4125_4134_1078704
https://www.walmart.com/browse/auto-tires/motor-oil/91083_1104294_1072084
https://www.walmart.com/browse/auto-tires/antifreeze-coolants/91083_1104294_1218936
https://www.walmart.com/browse/auto-tires/transmission-brake-and-steering-fluids/91083_1104294_3357617
https://www.walmart.com/browse/auto-tires/automotive-tools-equipment/91083_5941050
https://www.walmart.com/browse/auto-tires/automotive-tools-equipment/91083_5941050?cat_id=91083_5941050_3927099
https://www.walmart.com/browse/car-receivers/all-in-dash-stereos/91083_3947_2573876_14632
https://www.walmart.com/browse/car-speakers-and-subwoofers/all-car-speakers-subwoofers/91083_3947_8939357_38981
https://www.walmart.com/browse/auto-tires/car-receivers/91083_3947_2573876
https://www.walmart.com/browse/electronics/car-dvd-video/3944_3947_589716
https://www.walmart.com/browse/auto-tires/auto-body/91083_1074767
https://www.walmart.com/browse/auto-tires/auto-repair-tools/91083_1074767_4582892
https://www.walmart.com/browse/auto-tires/auto-paint/91083_1074767_4623199
https://www.walmart.com/browse/auto-tires/automotive-interior/91083_1074769
https://www.walmart.com/browse/auto-tires/exterior-car-accessories/91083_1074784
https://www.walmart.com/browse/auto-tires/windshield-wiper-blades/91083_1074765_3219238
https://www.walmart.com/browse/auto-tires/oil-filters/91083_1074765_8697188_1044301
https://www.walmart.com/browse/91083_1074765_8697188_1044303
https://www.walmart.com/browse/91083_1074765_1043583
https://www.walmart.com/browse/auto-tires/brake-parts/91083_1074765_2888211
https://www.walmart.com/browse/auto-tires/motorcycle-and-atv/91083_1080484
https://www.walmart.com/browse/personalized-gifts/personalized-christmas-shop/4044_133224_6181361
https://www.walmart.com/browse/home/christmas-stockings/4044_133224_6181361_9922072
https://www.walmart.com/browse/personalized-gifts/personalized-stationery-and-office-supplies/4044_133224_7231792
https://www.walmart.com/browse/home/decor/4044_133224_133058
https://www.walmart.com/browse/home/personalized-clothing-accessories/4044_133224_133134
https://www.walmart.com/browse/home/decor/4044_133224_133058?cat_id=4044_133224_133058&facet=category:Door%20Mats
https://www.walmart.com/browse/home/personalized-kitchen-dining/4044_133224_132953
https://www.walmart.com/browse/home/personalized-bedding-bath/4044_133224_1068645
https://www.walmart.com/browse/home/licensed-character-shop/4044_133224_7736949
https://www.walmart.com/browse/3891_532459?cat_id=3891_532459_2130472#searchProductResult
https://www.walmart.com/browse/jewelry/personalized-necklaces/3891_532459_1081624
https://www.walmart.com/browse/3891_532459?cat_id=3891_532459&facet=style%3ACouples+Jewelry%7C%7Cstyle%3AFamily+Jewelry&sort=new#searchProductResult?povid=contentZone1+%7C+2017-03-24+%7C+1+%7C+ShopbyCat+Jewelry
https://www.walmart.com/browse/1094765_96894_1230910?sort=best_seller&facet=pickup_and_delivery%3AShip%20to%20Home
https://www.walmart.com/browse/1094765_96894_1230910?sort=best_seller&facet=type%3AeGift%20Cards
https://www.walmart.com/browse/1094765_96894_972339?sort=best_seller&povid=96894+%7C+contentZone1+%7C+2015-06-08+%7C+1+%7C+LN-Specialty+Gift+Cards+Flyout+Nav
https://www.walmart.com/browse/grocery/food-gifts/976759_1089004
https://www.walmart.com/browse/arts-crafts-sewing/art-drawing-supplies/1334134_5899871
https://www.walmart.com/browse/beading-jewelry-making/beading-jewelry-making/1334134_4533160_1043543
https://www.walmart.com/browse/arts-crafts-sewing/crafting/1334134_6172404
https://www.walmart.com/browse/arts-crafts-sewing/die-cut-machines/1334134_8495017_3276179
https://www.walmart.com/browse/arts-crafts-sewing/sewing/1334134_1094704
https://www.walmart.com/browse/arts-crafts-sewing/fabric/1334134_4232946
https://www.walmart.com/browse/arts-crafts-sewing/scrapbooking-paper-crafts/1334134_8495017
https://www.walmart.com/browse/home/artificial-plants-and-flowers/4044_133012_4510225
https://www.walmart.com/browse/arts-crafts-sewing/knitting-crochet/1334134_4880989
https://www.walmart.com/browse/arts-crafts-sewing/yarn/1334134_1095481
https://www.walmart.com/browse/arts-crafts-sewing/craft-furniture-storage/1334134_6355365
https://www.walmart.com/browse/party-occasions/cake-baking-pastry-supplies/2637_1042319_1104398?&povid=2637+%7C+contentZone20+%7C+2016-11-07+%7C+1+%7C+Baking+Flyout
https://www.walmart.com/browse/party-occasions/balloons/2637_1042319_1212898_1212901/?_refineresult=true&sort=new&povid=2637+%257C+contentZone20+%257C+2017-01-11+%257C+1+%257C+Party+Balloons+Flyout
https://www.walmart.com/browse/party-supplies/cards-stationery-invitations/2637_1042319_1042439?&povid=2637+%7C+contentZone20+%7C+2017-01-11+%7C+1+%7C+Party+Cards+Flyout
https://www.walmart.com/browse/party-occasions/disposable-tableware/2637_1042319_1212904/?_refineresult=true&povid=2637+%7C+contentZone20+%7C+2016-11-07+%7C+1+%7C+Tableware+Flyout
https://www.walmart.com/browse/party-occasions/gift-wrap-supplies/2637_1042319_1042327?&povid=2637+%7C+contentZone20+%7C+2016-11-07+%7C+1+%7C+Giftwrap+Flyout
https://www.walmart.com/browse/party-occasions/party-decorations/2637_1042319_1212898/?_refineresult=true&povid=2637+%7C+contentZone20+%7C+2016-11-07+%7C+1+%7C+Party+Decor+Flyout
https://www.walmart.com/browse/party-occasions/party-favors-goody-bags/2637_1042319_1042324?&povid=2637+%7C+contentZone20+%7C+2016-11-07+%7C+1+%7C+Party+Favor+Flyout
https://www.walmart.com/browse/party-occasions/pinatas/2637_1042319_1212898_1212900/?_refineresult=true&sort=new&povid=2637+%7C+contentZone20+%7C+2017-01-11+%7C+1+%7C+Party+Pinata+Flyout
https://www.walmart.com/browse/halloween/all-costumes/2637_615760_1088766?&povid=2637+%7C+contentZone20+%7C+2017-01-11+%7C+1+%7C+Party+Costumes+Flyout
https://www.walmart.com/browse/party-occasions/christmas-trees/2637_633379_655399/?_refineresult=true&povid=633379+%7C+contentZone20+%7C+2017-11-01+%7C+1+%7C+XmasFlyout+Trees
https://www.walmart.com/browse/party-occasions/christmas-outdoor-decorations/2637_633379_1155473/?_refineresult=true&povid=633379+%7C+contentZone20+%7C+2017-11-01+%7C+1+%7C+XmasFlyout+inflatables
https://www.walmart.com/browse/party-occasions/christmas-lights/2637_633379_1025279/?cat_id=2637_633379_1025279&povid=633379+%7C+contentZone20+%7C+2017-11-01+%7C+1+%7C+XmasFlyout+Lights
https://www.walmart.com/browse/party-occasions/wreaths-garland/2637_633379_1076945/?_refineresult=true&povid=633379+%7C+contentZone20+%7C+2017-11-01+%7C+1+%7C+XmasFlyout+Wreaths
https://www.walmart.com/browse/party-occasions/ornaments/2637_633379_1155472_1025280/?_refineresult=true&povid=633379+%7C+contentZone20+%7C+2017-11-01+%7C+1+%7C+XmasFlyout+Ornaments
https://www.walmart.com/browse/party-occasions/party-supplies/2637_1042319?cat_id=2637_1042319&facet=occasion:Anniversary&povid=2637+%7C+contentZone20+%7C+2016-11-07+%7C+1+%7C+Party+Anniversary+Flyout
https://www.walmart.com/browse/party-occasions/party-supplies/2637_1042319?cat_id=2637_1042319&facet=occasion:Baby%20Shower%7C%7Coccasion:New%20Baby&povid=2637+%7C+contentZone20+%7C+2016-11-07+%7C+1+%7C+Baby+Shower+Flyout
and 206 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.walmart.com/browse/electronics/tvs/3944_1060825_447913 as all one word. Use hyphens in your URLs instead: https://www.walmart.com/browse/electronics/tvs/3944-1060825-447913.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 23 years ago

Expires in 9 months

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on walmart.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

walmart.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness.

Currently, the tap targets on walmart.com are too small for touchscreen users. They should be at least a 48 pixels height and width with at least 32 pixels of extra space on all sides.

You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Optimize images

Leverage browser caching

Enable compression

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for walmart.com is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

walmart.com

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
walmart.net Expires in 4 months
walmart.org This domain is booked
walmart.info This domain is booked
walmart.biz Available. Register it now!
walmart.eu This domain is booked

Register the various extensions of your domain to protect your brand from