Marketing Checklist Top priorities for webmail.1and1.com :
79 personalized tasks for
online marketing success!
E-mail and Online Storage
Length: 25 character(s)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (50-60 characters) and include your most important keywords.
The meta description for 1and1.com is missing.
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should be between 70 and 160 characters (spaces included).
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
|Keywords (2 words)||Freq||Title||Desc||<H>|
The table above highlights the most frequently used keywords on your page and how consistently you're using them.
We found 2 images on this web page.
2 ALT attributes are empty or missing.
It looks like you're missing alternative text for 2 images on 1and1.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.
Make sure your site's XML sitemap is present and you have submitted it to the major search engines. Building backlnks to internal pages will help search engines find, crawl and index them while also building authority to help them rank better in search results.
Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.
We checked 1and1.com/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.
We checked 1and1.com but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.
Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.
Normally, your XML sitemap would be found at 1and1.com/sitemap.
Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.
Warning! We've detected parameters in a significant number of URLs.
Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters. URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.
Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
Great, you aren't using underscores (these_are_underscores) in your URLs.
Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.
Great, you aren't using Flash or frames on your site.
We have not found a Blog on this website.
In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.
We recommend you start a blog on 1and1.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.
If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.
This website is not optimized for Mobile Visitors
Mobile friendly websites make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.
Make the most important buttons/links large enough to be tapped easily.
Perfect, no embedded objects detected.
Font Size Legibility
This web page’s text is too small for legibility on mobile devices.
The text on 1and1.com is too small, impacting your mobile friendliness. To fix this, first make sure your viewport is configured. You can do this using our Mobile Viewport criteria below.
Next, implement the recommendations below:
- Use a base font size of 16 CSS pixels.
- Use sizes relative to the base size to define the typographic scale.
- The general recommendation for spacing between characters is 1.2em.
- Restrict the number of fonts used and the typographic scale.
This page does not specify a viewport, or the viewport is not well configured.
The content fits within the specified viewport size.
The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.
It looks like 1and1.com could be missing a meta viewport.
Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name=”viewport” content=”width=device-width, initial-scale=1.0”>.
Avoid landing page redirects
Leverage browser caching
Unfortunately, the mobile page speed for 1and1.com is Slow.
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
No mobile frameworks have been detected.
Length: 5 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
Great, your website has a favicon.
Here is a way one company used a special favicon to improve user experience.
6.1 KB (World Wide Web average is 2 Mb)
Tip: Use images with a small size and optimize their download with gzip.
0.48 second(s) (12.56 kB/s)
Your website is fast. Well done.
Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.
Monitor your server and receive SMS alerts when your website is down with a web monitoring service.
Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.
Here are some tips for multilingual websites:
Structured Data Markup
No Structured Data Markup has been detected
Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata. Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.
Get the most out of Google's rich snippets for content types such as: reviews, people, products, businesses and organizations, recipes, events, videos and music.
If 1and1.com covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
|1and1.net||Expires in 22 days|
|1and1.org||This domain is booked|
|1and1.info||This domain is booked|
|1and1.biz||Expires a year ago|
|1and1.eu||This domain is booked|
|ewbmail.1and1.com||Available. Register it now!|
|wemail.1and1.com||Available. Register it now!|
|wevmail.1and1.com||Available. Register it now!|
|wembail.1and1.com||Available. Register it now!|
|webmaiil.1and1.com||Available. Register it now!|
|webmaul.1and1.com||Available. Register it now!|
|webbmail.1and1.com||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
Good, no email address has been found in plain text.
Server location: Lenexa
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Warning: your website’s speed could be slightly improved.
Perfect, your server is using a caching method to speed up page display.
Too bad, your website is using nested tables, which can slow down page rendering.
Too bad, your website is using inline styles.
Perfect, your website has few CSS files.
Perfect, your website takes advantage of gzip.
Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great, your website is SSL secured (HTTPS).
Your website's URLs redirect to HTTPS pages.
Your headers are using HSTS.
The SSL certificate expires 2 months ago.
The certificate issuer is Thawte, Inc..
While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
- Use a serious issuer to purchase your SSL certificate
- Redirect all of your HTTP pages to the HTTPS version of your website
- Use HTTP Strict Transport Security (HSTS) in your headers
- Renew your SSL certificate every year, before it expires
- Make sure that all of your content (CSS, etc.) is linked to HTTPS
- Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
- Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
This shows your estimated traffic for 1and1.com compared to any competitors you have chosen. We use Alexa for this information.
1,320th most visited website in the World