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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Custom Whitelist Generator for Team Fortress 2 | whitelist.tf

Length: 61 character(s) (426 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Custom Whitelist Generator for Team Fortress 2 to use in competitive gamemodes with tournament mode enabled.

Length: 108 character(s) (663 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Custom Whitelist Generator for Team Fortress 2 | whitelist.tf

whitelist.tf/

Custom Whitelist Generator for Team Fortress 2 to use in competitive gamemodes with tournament mode enabled.

Mobile Version

whitelist.tf

Custom Whitelist Generator for Team Fortress 2 | whitelist.tf

Custom Whitelist Generator for Team Fortress 2 to use in competitive gamemodes with tournament mode enabled.

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
0 1 2 1 0
<H2> Custom whitelists on servers
<H3> Frequently Used Whitelist Presets
<H3> Official partners / supporters of whitelist.tf
<H4> Don't forget to join the whitelist.tf Steam Group and try out your own custom whitelists.
and 1 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • season 25
  • highlander 8
  • whitelist 7
  • whitelists 6
  • ultiduo 6
  • fortress 5
  • etf2l 4
  • ozfortress 4
  • ugc 4
  • esea 4
  • created 3
  • bball 3
  • server 2
  • steady 2
  • trademarks 2
  • wiethoofd 2
  • pan 2
  • generate 2
  • presets 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 9 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.whitelist.tf and whitelist.tf as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.whitelist.tf and whitelist.tf to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for whitelist.tf but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at whitelist.tf/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://whitelist.tf/tfcl_9v9_s1
http://whitelist.tf/asiafortress_6v6_s10
http://whitelist.tf/esea_6v6_s24
http://whitelist.tf/esea_6v6_s25
http://whitelist.tf/etf2l_6v6_s26
http://whitelist.tf/etf2l_6v6_s27
http://whitelist.tf/etf2l_bball
http://whitelist.tf/etf2l_9v9_s12
http://whitelist.tf/etf2l_9v9_s13
http://whitelist.tf/etf2l_ultiduo
http://whitelist.tf/competitive_6v6
http://whitelist.tf/multiplay_i61
http://whitelist.tf/ozfortress_6v6_s18
http://whitelist.tf/ozfortress_6v6_s19
http://whitelist.tf/ozfortress_ultiduo
http://whitelist.tf/ready_steady_pan
http://whitelist.tf/retf2_6v6_s2
http://whitelist.tf/retf2_ar_s2
http://whitelist.tf/retf2_9v9_s2
http://whitelist.tf/retf2_rsp_s2
http://whitelist.tf/retf2_ultiduo_s2
http://whitelist.tf/rgl_7v7_s1
http://whitelist.tf/tf2pickup_6v6
http://whitelist.tf/tf2pickup_bball
http://whitelist.tf/tf2pickup_tdm
http://whitelist.tf/tf2pickup_ultiduo
http://whitelist.tf/tfcl_3v3_s1
http://whitelist.tf/tfcl_6v6_s1
http://whitelist.tf/tfcl_6v6_s2
http://whitelist.tf/tfcl_ultiduo
http://whitelist.tf/ugc_4v4_s10
http://whitelist.tf/ugc_6v6_s23
http://whitelist.tf/ugc_6v6_s24
http://whitelist.tf/ugc_9v9_s21
http://whitelist.tf/ugc_9v9_s22
http://whitelist.tf/allow_everything
http://whitelist.tf/block_everything
http://whitelist.tf/esea_6v6
http://whitelist.tf/etf2l_6v6
http://whitelist.tf/etf2l_9v9
http://whitelist.tf/ugc_6v6
http://whitelist.tf/ugc_4v4
http://whitelist.tf/ugc_9v9
http://whitelist.tf/ozfortress_6v6
and 39 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://whitelist.tf/tfcl_9v9_s1 as all one word. Use hyphens in your URLs instead: http://whitelist.tf/tfcl-9v9-s1.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Rendering

whitelist.tf on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

whitelist.tf

Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
whitelist.com This domain is booked
whitelist.net This domain is booked
whitelist.org This domain is booked
whitelist.info This domain is booked
whitelist.biz Available. Register it now!
whitelist.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
whhitelist.tf Available. Register it now!
whiyelist.tf Available. Register it now!
whitelis5.tf Available. Register it now!
ahitelist.tf Available. Register it now!
whitrlist.tf Available. Register it now!
whitelizt.tf Available. Register it now!
wh8telist.tf Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when whitelist.tf goes down.
Free Trial

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to anubis.gethosted.nl.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 years ago.

The certificate issuer is Let's Encrypt.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for whitelist.tf.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with whitelist.tf and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @whitelist is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
9
Tweets
11
Created
10 years ago
We found a Twitter profile for your brand, but it's not linked to whitelist.tf. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of whitelist.tf in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor whitelist.tf’s Google ranking for custom keywords
Free Trial

Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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