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Marketing Checklist

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SEO

Title Tag

Wholesale Knives, Self Defense Supplies, and Survival Gear | Wild Bill Wholesale

Length: 80 character(s)

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Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Meta Description

Get wholesale knives, self-defense supplies and survival gear from Wild Bill Wholesale. Our huge inventory makes it easy to find exactly what you need.

Length: 151 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Wholesale Knives, Self Defense Supplies, and Survival Gear | Wild Bill Wholesale

www.wildbillwholesale.com/

Get wholesale knives, self-defense supplies and survival gear from Wild Bill Wholesale. Our huge inventory makes it easy to find exactly what you need.

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

We did not find HTML headings (<H1> to <H6>) on this page.

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Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • price 50
  • retail 28
  • knives 21
  • wholesale 12
  • gear 9
  • knife 8
  • tactical 6
  • opening 5
  • black 5
  • throwing 5
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
price 50
retail 28
knives 21
wholesale 12
gear 9
Keywords (2 words) Freq Title Desc <H>
retail price 27
price price 21
wild bill 5
wholesale knives 5
assisted opening 5
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 40 images on this web page.

3 ALT attributes are empty or missing.

  • http://ep.yimg.com/ca/Img/trans_1x1.gif
  • http://site.wildbillwholesale.com/1choice4yourstore/spacer.gif
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Indexed Pages

20,717    20,717
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This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.wildbillwholesale.com and wildbillwholesale.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

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Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Perfect, your URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 9 years ago

Expires 24 days ago

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

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It is important to have a well-configured website for visitors who access your page on mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

wildbillwholesale.com on an iPhone
wildbillwholesale.com on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

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Since the text on your page is too small for mobile devices, first make sure a viewport is configured. This can be verified using our Mobile Viewport criterion. Next, implement the recommendations below:
  • Use a base font size of 16 CSS pixels.
  • Use sizes relative to the base size to define the typographic scale.
  • The general recommendation for spacing between characters is 1.2em.
  • Restrict the number of fonts used and the typographic scale.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content fits within the specified viewport size.

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Without a viewport, mobile devices will render the page for a typical desktop screen width and scale it to fit. Pages optimized to display well on mobile devices should include a meta viewport in the head of the document specifying width=device-width, initial-scale=1.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Enable compression

Optimize images

Leverage browser caching

Minify JavaScript

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Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

wildbillwholesale.com

Length: 17 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Your website does not have a favicon.

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Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Your website does not have a favicon.

Add a favicon to improve your brand's visibility.

As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Add a Favicon

Page Size

43.6 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.26 second(s) (171.01 kB/s)

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Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Declared: Missing

Detected: English

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You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
wildbillwholesale.net Available. Register it now!
wildbillwholesale.org This domain is booked
wildbillwholesale.info Available. Register it now!
wildbillwholesale.biz Available. Register it now!
wildbillwholesale.eu Available. Register it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
qildbillwholesale.com Available. Register it now!
wuldbillwholesale.com Available. Register it now!
wikdbillwholesale.com Available. Register it now!
wilsbillwholesale.com Available. Register it now!
wildbillwhol3sale.com Available. Register it now!
wildbillwwholesale.com Available. Register it now!
wildbillwholssale.com Available. Register it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

82%    82%

Vendor reliability

82%    82%

Privacy

82%    82%

Child safety

96%    96%
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This ‪‬‬data is provided by WOT™.

Technologies

Server Uptime

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Server IP

66.218.72.112

Server location: LOCKPORT

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Too bad, your website is using nested tables, which can slow down page rendering.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 317 Errors, 30 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

XHTML 1.0 Strict

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Deprecated HTML

Deprecated tags Occurrences Tips
<font> 5 Replace with the font and color style propertie
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Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

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Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the wildbillwholesale.com Facebook Page

Talking About47

URL
Name
wildbillwholesale.com
About
The Wild Bill Wholesale Facebook page is the best place for updates on new products and shipping specials. Like our page to receive exclusive promos!
Mission
At Wild Bill Wholesale, we strive to offer top notch customer satisfaction combined with the lowest prices on a wide array of products. We strongly encourage interaction from not only our established customers, but from first time and undecided buyers as well. Someone from our team is always eager to answer questions, share experiences, and offer advice as to what you may find successful for your particular need.
Company overview
Wild Bill Wholesale is your one stop source for cutlery, self-defense products, and much more. Our low wholesale prices are available to both dealers looking for hot selling products and also to the knife and sword collector. We currently offer over 15,000 products at unbeatable low wholesale prices.


INTERNATIONAL SHIPMENTS (Outside U.S.A. & Canada): Customers in the U.S.A., its possessions and territiores, and Canada may order from the website and check out in the usual way. Customers in other countries must use this procedure:

PAYMENT METHODS:We accept Paypal and T/T wire transfers for international orders.

CREDIT CARDS ARE NOT ACCEPTED FOR ORDERS BEING SHIPPED OUTSIDE THE U.S.A. & CANADA.

-Email a list of the items and quantities you want to order, along with your shipping address and indicate whether you prefer to pay by Paypal or by wire transfer. If paying by Paypal, please include your Paypal address. We will then prepare your order. When your order is ready to ship, we will send you an invoice for Payment through Paypal, or if paying by wire transfer a pro forma invoice will be sent with wire transfer instructions. When the payment is received, your order will be shipped. If you just want a shipping estimate, please email list of items as above, and indicate that you only want a shipping estimate.

-Shipment of international orders is by Global Priority Mail. Express mail is also available at a higher shipping price, if you specifiy it. We can also ship to most international destinations via UPS.

-All customs duties are the responsibility of the customer. Also, customs regulations vary by country. Please make sure that the items you are ordering are legal to own in your country. We are not responsible for, and no refunds will be given, for items that do not clear your country's customs.

DROP SHIPPING

Drop shipping is available, whereby we will ship to your customers, using your information as the return address, so it will look to your customer as though the order is coming directly from you. No invoices or other identifying information will be included with these shipments.

The procedure for placing a drop ship order is very simple:

IF THE DROP SHIP ORDER IS AT OR ABOVE THE MINIMUM ORDER (currently $19.95):

-Order can be placed online, using the following procedure. There is no drop ship fee for drop shipments above the minimum order amount. No drop shipper account set up is needed for these orders.

-Place the order using your customer's information in the "Ship To" section at checkout, and your information in the "Bill To" section.

-In the comments box, just put "Drop Ship Order". We'll take care of the rest!

E-Mail us at: sales@wildbillwholesale.com
Meta Description
Visit our website at www.wildbillwholesale.com for all our products.
Products
Our web store is home to an amazing array of knives, swords, martial arts equipment, stun guns, personal safety and security products, blowguns, crossbows, lighters, and much more. We carry both affordably priced, quality products and well known name brand items.
Address
PO Box 930806, Norcross
United States
Phone
888-922-5233
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

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Visitors

Traffic Estimations

High    High
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

133,703th most visited website in the World

26,613th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
United States wildbillwholesale.us Available. Register it now!
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.