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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
On-Page

Content

Title Tag

VR Smart Finanz

Length: 15 character(s) (123 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Einfache und schnelle Finanzierungslösungen für den Mittelstand.

Length: 64 character(s) (382 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

VR Smart Finanz

https://www.vr-smart-finanz.de/

Einfache und schnelle Finanzierungslösungen für den Mittelstand.

Mobile Version

https://www.vr-smart-finanz.de

VR Smart Finanz

Einfache und schnelle Finanzierungslösungen für den Mittelstand.

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
7 16 7 0 1
<H1> Passgenaue Finanzierungslösungen und digitale Services für den Mittelstand.
<H1> VR Smart Finanz - Das sind wir.
<H1> Entdecken Sie unsere Liquiditätslösungen und digitalen Services für Ihre Unternehmung:
<H1> Leasing
<H1> Mietkauf
<H1> Unternehmerkredit
<H1> Digitale Services
<H2> Einfach. Genossenschaftlich. Mittelständisch.
<H2>
<H2> Wir bringen Unternehmen voran.
<H2>
<H2>
<H2>
<H2>
<H2> Was einer allein nicht schafft, das schaffen viele.
<H2> Werden Sie Teil der VR Smart Finanz.
<H2> Wir bringen Unternehmen voran.
<H2> Was einer allein nicht schafft, das schaffen viele.
<H2> Werden Sie Teil der VR Smart Finanz.
<H2> Wir bringen Unternehmen voran.
<H2> Was einer allein nicht schafft, das schaffen viele.
<H2> Interesse an weiteren Informationen?
<H2> Jetzt Angebot einholen!
<H3> Das genossenschaftliche Prinzip:
<H3> Querdenker? Einsteiger? Professional?
<H3> Die VR Smart Finanz stellt sich vor:
<H3> Das genossenschaftliche Prinzip:
<H3> Querdenker? Einsteiger? Professional?
<H3> Die VR Smart Finanz stellt sich vor:
<H3> Das genossenschaftliche Prinzip:
<H5> VR Smart Finanz im Video.
and 28 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • vr smart finanz stellt 2
  • genossenschaftlichen finanzgruppe volksbanken raiffeisenbanken 3
  • größere finanzielle spielräume 4
  • vr smart finanz 12
  • vr smart express 4
  • einfachen finanzierungslösungen unterstützen 2
  • bringen unternehmen voran 3
  • volksbanken raiffeisenbanken 6
  • investitionen liquiditätsschonend 3
  • genossenschaftliche finanzgruppe 5
  • finanzen bringen 3
  • angebot einholen 5
  • beruflichen herausforderung 2
  • gemeinsamen werte 3
  • investitionsvorhaben nutzen 4
  • per sofortfinanzierung 3
  • planbar realisieren 3
  • sicher eigentum 4
  • starken gemeinschaft 3
  • volksbank raiffeisenbank 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: German

Detected: German

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.wunschauto.de and wunschauto.de as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.wunschauto.de and wunschauto.de to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked wunschauto.de/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for wunschauto.de but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at wunschauto.de/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/secondhand_maschinen/index.html
https://www.vr-smart-finanz.de/loesungen/mietkauf/objekt_des_monats/index.html
https://www.vr-smart-finanz.de/loesungen/unternehmerkredit/teilnehmende_banken/index.html
https://www.vr-smart-finanz.de/loesungen/factoring_zr/index.html
https://www.vr-smart-finanz.de/digitale_services/index.html
https://www.vr-smart-finanz.de/newsletter/erfolgsgeschichten/starke_frauen/index.html
https://www.vr-smart-finanz.de/newsletter/erfolgsgeschichten/l_osteria/index.html
https://www.vr-smart-finanz.de/newsletter/erfolgsgeschichten/fischzucht_riegger/index.html
https://www.vr-smart-finanz.de/newsletter/erfolgsgeschichten/betz_maschinenbau/index.html
https://www.vr-smart-finanz.de/newsletter/erfolgsgeschichten/hagedorn_gmbh/index.html
https://www.vr-smart-finanz.de/newsletter/erfolgsgeschichten/e_und_s_lasertechnik/index.html
https://www.vr-smart-finanz.de/newsletter/erfolgsgeschichten/limon_gmbh/index.html
https://www.vr-smart-finanz.de/newsletter/erfolgsgeschichten/weingut_bieselin/index.html
https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/index.html
https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/dieselfahrverbote/index.html
https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/erfolgreich_auf_facebook_und_co/index.html
https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/techniktrends/index.html
https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/neue_gesetze/index.html
https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/e_recruiting/index.html
https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/elektro_nutzfahrzeuge/index.html
https://www.vr-smart-finanz.de/unternehmen/wir_als_arbeitgeber/index.html
https://www.vr-smart-finanz.de/unternehmen/presse_und_downloadcenter/index.html
https://www.vr-smart-finanz.de/unternehmen/genossenschaftliche_finanzgruppe/index.html
https://www.vr-smart-finanz.de/unternehmen/verantwortung_engagement/index.html
https://www.vr-smart-finanz.de/digitale_services
and 20 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.vr-smart-finanz.de/newsletter/tipps_und_themen/secondhand_maschinen/index.html as all one word. Use hyphens in your URLs instead: https://www.vr-smart-finanz.de/newsletter/tipps-und-themen/secondhand-maschinen/index.html.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Security

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.

Performance

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Technologies

Server Uptime

Upgrade now and get notified when wunschauto.de goes down.
Free Trial

Server IP

80.66.98.81

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

wunschauto.de

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Domain

Domain Availability

Domains Status
wunschauto.com Expires 7 months ago
wunschauto.net Expires a year ago
wunschauto.org This domain is booked
wunschauto.info Available. Register it now!
wunschauto.biz Available. Register it now!
wunschauto.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
w7nschauto.de Available. Register it now!
qunschauto.de Available. Register it now!
w8nschauto.de Available. Register it now!
wunsschauto.de Available. Register it now!
wnschauto.de Available. Register it now!
wunschau5o.de Available. Register it now!
wuhschauto.de Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

Upgrade to see the latest reviews of wunschauto.de in local directories
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Social Profiles

Facebook Page

We couldn't find a Facebook page for wunschauto.de defined in your structured data.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with wunschauto.de and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@vrsmartfinanz
URL
Name
vrsmartfinanz
Followers
131
Tweets
2
Bio
Die VR Smart Finanz ist in der Genossenschaftlichen FinanzGruppe Volksbanken Raiffeisenbanken subsidiärer Partner für einfachste Mittelstandslösungen.
Location
Eschborn
Created
8 years ago
We found a Twitter profile for your brand, but it's not linked to wunschauto.de. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Facebook

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor wunschauto.de’s Google ranking for custom keywords
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