arrow-upArrow pointing up LinksPair of connected chains Bullet - DangerWarning arrow like circle Bullet - InfoInformation arrow like circle Bullet - PlainArrow like circle Bullet - SuccessGreen arrow like circle Bullet - WarningExclamation point in a arrow like circle CheckedCheckbox checked chevron-downArrow pointing down Chevron RightArrow pointing right Star 1Created with Sketch. Email iconEmail icon email-reverseEmail icon in a cicle FolderFolder icon GearCog icon. Hash TagNumber sign ImpactTarget circle icon. LinksPair of connected chains LocalArrow like icon, pointing down for a position to a map LocalArrow like icon, pointing down for a position to a map menuMobile nav icon MobileSimplified smartphone Hash TagNumber sign SearchLooking glass SearchLooking glass sign-flag 2Created with Sketch. sign-settings 2Created with Sketch. sign-star 2Created with Sketch. sign-stop 2Created with Sketch. sign-success 2Created with Sketch. Socialhand with pointing finger TechnologiesChevrons ahead like html code GroupCreated with Sketch. TimeClock icon Usabilityhand with pointing finger VisitorUser generic icon
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2014-12-11 08:25:42
To Improve



Medium impact Easy to solve

Ministerio Coordinador de Desarrollo Social | Ecuador

Length: 53 character(s)


Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website


Medium impact Easy to solve

Ministerio Coordinador de Desarrollo Social coordina y monitorea el ámbito social del Ecuador, haciendo énfasis en las áreas de salud, vivienda, inclusión y migración.

Length: 167 character(s)


Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Ministerio Coordinador de Desarrollo Social | Ecuador

Ministerio Coordinador de Desarrollo Social coordina y monitorea el ámbito social del Ecuador, haciendo énfasis en las áreas de salud, vivienda, in...

This is an example of what your title and description will look like in Google™ search results.


Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
2 1 1 0 0
<H1> Tu Gobierno
<H1> Noticias
<H2> Programas y Servicios
<H3> Menú principal

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • social 12
  • cecilia 9
  • jones 9
  • vaca 9
  • ecuador 7
  • seguridad 7
  • solidaria 6
  • trabajadoras 6
  • hogar 6
  • sociales 5

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average social 12 OK OK NOK
Bad cecilia 9 NOK NOK NOK
Bad jones 9 NOK NOK NOK
Bad vaca 9 NOK NOK NOK
Average ecuador 7 OK OK NOK
Keywords (2 words) Freq Title Desc <H>
Bad cecilia vaca 9 NOK NOK NOK
Bad vaca jones 9 NOK NOK NOK
Bad seguridad social 7 NOK NOK NOK
Bad trabajadoras hogar 6 NOK NOK NOK
Bad plantea seguridad 4 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad cecilia vaca jones 9 NOK NOK NOK
Bad jones recibió condecoración 4 NOK NOK NOK
Bad vaca jones recibió 4 NOK NOK NOK
Bad recibió condecoración sebastián 4 NOK NOK NOK
Bad condecoración sebastián benalcázar 4 NOK NOK NOK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 29 images on this web page.

14 ALT attributes are empty or missing.


Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

This website without www doesn't redirect to www. It is duplicate content!


Your website does not direct and to the same URL. It is crucial that you fix this.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect to re-route all traffic from your non-preferred domain.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.


Medium impact Hard to solve

We found a Blog on this website.


Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content


Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:

Optimize your website for Mobile browsing


Server IP

Server location: QUITO


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Low impact Easy to solve

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve

Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.



Facebook Page

Low impact Easy to solve


Were here157

Talking About143


Ministerio Coordinador Desarrollo Social Ecuador
Government Organization
Página Oficial del Ministerio de Coordinación de Desarrollo Social del Ecuador - MCDS
El Ministerio Coordinador de Desarrollo Social, propone políticas interministeriales de desarrollo social mediante la coordinación, articulación, y monitoreo permanente de la política, planes y programas sociales ejecutados por los ministerios e instituciones que forman parte del Consejo Sectorial de Políticas de Desarrollo Social; generación de procesos de información, investigación, selección de beneficiarios de programas sociales, asistencia técnica y evaluación; diseño y ejecución de programas prioritarios pilotos de corto y mediano plazo que generen oportunidades para los grupos de atención prioritaria o que requieran amparo del Estado, en el marco de defensa y protección de derechos fundamentales con enfoque intersectorial.
Entendemos al Desarrollo Social desde un enfoque de garantía de derechos donde el ser humano nace como ciudadano, con obligaciones y derechos, dentro de un entorno socio-cultural en el cual gran parte de la población se encuentra excluida económica y socialmente, y al no tener condiciones mínimas no puede ejercer de forma explícita sus derechos políticos, económicos, sociales y humanos. En este sentido, el desarrollo social debe procurar el montaje de espacios inclusivos en la sociedad y en la economía, que posibiliten la ampliación de capacidades y oportunidades para poder ejercer sus derechos y, por tanto, construir una ciudadanía activa, crítica, responsable y participativa.
General information
El Desarrollo Social debe ser concebido como el proceso dinámico de dos factores primordiales: la ampliación de las libertades fundamentales de las personas para conseguir distintos tipos de funcionamientos o capacidades; y la ampliación de las oportunidades que estas poseen para poder utilizar sus capacidades, funcionar adecuadamente, incluirse socialmente, ejercer sus derechos y elegir el tipo de vida individual y social que cada uno tiene conciencia de apreciar.
San Gregorio Oe1-20 y Av. 10 de Agosto, Quito
02 3995600
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