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Marketing Checklist



Title Tag

Κατάλογος | Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης Βιβλιοθήκη

Length: 61 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Google Preview


<H1> <H2> <H3> <H4> <H5>
2 8 0 0 0
<H1> Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης Βιβλιοθήκη
<H1> Κατάλογος
<H2> header_secondary
<H2> Main menu
<H2> Sub Menu
<H2> Νέες καταχωρήσεις στο Ιδρυματικό Καταθετήριο Επιστημονικών Εργασιών (ΙΚΕΕ)
<H2> Σελίδες
<H2> Χρήσιμα
<H2> Νέα
<H2> Company Information

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • συγγραφέας 6
  • για 3
  • early 3
  • στυλιανή 2
  • μιχαηλίδου 2
  • των 2
  • menu 2
  • ρεύματος 2
  • στο 2

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Συγγραφέας 6
για 3
early 3
το 3
Στυλιανή 2
Keywords (2 words) Freq Title Desc <H>
Συγγραφέας Μιχαηλίδου 2
Μιχαηλίδου Στυλιανή 2
Keywords (3 words) Freq Title Desc <H>
Συγγραφέας Μιχαηλίδου Στυλιανή 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 45 images on this web page.

3 ALT attributes are empty or missing.

  • http://www.lib.auth.gr/sites/default/files/ds_css_images/header_image_with_tagline.png
  • http://www.lib.auth.gr/sites/default/files/social-network-icons/youtube_2_0.png
  • http://www.lib.auth.gr/sites/default/files/ds_css_images/BANNER_plagio_EE_GR_small.jpg

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Indexed Pages

2,577    2,577

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

IP Canonicalization



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration


We found a Blog on this website.


Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Mobile Rendering

www.lib.auth.gr on an iPhone
www.lib.auth.gr on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Mobile Compatibility

Font Size Legibility

Mobile Viewport

Mobile Speed

Mobile Frameworks




Length: 4 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

42.2 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.09 second(s) (38.64 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.


Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Declared: Greek

Detected: Greek


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
auth.com Expires in a year
auth.net Expires in a month
auth.org This domain is booked
auth.info This domain is booked
auth.biz Expires 7 months ago
auth.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
kib.auth.gr This domain is booked
lub.auth.gr This domain is booked
liv.auth.gr This domain is booked
llib.auth.gr This domain is booked
lin.auth.gr This domain is booked
lig.auth.gr This domain is booked
pib.auth.gr This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


75%    75%

Vendor reliability

75%    75%


75%    75%

Child safety

89%    89%

This ‪‬‬data is provided by WOT™.


Server Uptime

Upgrade now and get notified when www.lib.auth.gr goes down.
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Server IP

Server location: THESSALONIKI


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


We didn't detect an analytics tool installed on this website.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 12 Errors, 4 Warning(s)


W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Directory Browsing

Server Signature

SSL Secure

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Βιβλιοθήκη ΑΠΘ, Library of Aristotle University Facebook Page

Talking About69

Βιβλιοθήκη ΑΠΘ, Library of Aristotle University
It is true that nobody ever graduated from a library. It is also true that nobody ever graduated without a library..............
Σκοπός της Βιβλιοθήκης του ΑΠΘ είναι η υποστήριξη των εκπαιδευτικών και των ερευνητικών δραστηριοτήτων του Ιδρύματος, καθώς και η συμβολή στη συνολική πνευματική και πολιτιστική ανάπτυξη της πανεπιστημιακής κοινότητας και του ευρύτερου κοινωνικού συνόλου. Ο σκοπός αυτός επιτυγχάνεται μέσω της ενιαίας οργάνωσης του υλικού και του συντονισμού των παρεχόμενων υπηρεσιών.
Company overview
τηλ. επικοινωνίας 2310 995390,991603
Ωράριο λειτουργίας 8.00-20.00 Δευτέρα-Παρασκευή
Φοιτητικό Αναγνωστήριο 8.00-02.00 τα μεσάνυχτα Σ/Κ 8.00-12.00 τα μεσάνυχτα
Meta Description
Αναζητήστε βιβλία έντυπα και ηλεκτρονικά : http://ipac.lib.auth.gr/
Αναζητήστε ηλεκτρονικά περιοδικά
HEAL-Link Σύνδεσμος ακαδημαϊκών Βιβλιοθηκών http://www.heal-link.gr

Αναζητήστε βάσεις για βιβλιογραφική αναζήτηση : http://www.lib.auth.gr/index.php/el/bibliographical-databases

Ρωτήστε ή συνομιλήστε με ένα βιβλιοθηκονόμο http://www.lib.auth.gr/index.php/el/ask-a-librarian

Εκπαιδευτείτε : http://www.lib.auth.gr/index.php/el/seminars-request

Δημιουργείστε ηλεκτρονικά μαθήματα: http://www.lib.auth.gr/index.php/el/blackboard

Αναζητήστε το ψηφιοποιημένο υλικό της βιβλιοθήκης http://invenio.lib.auth.gr/?ln=el

Αναζητήστε διδακτορικές διατριβές και μεταπτυχιακές εργασίες του ΑΠΘ

Αναζητήστε επιστημονικές δημοσιεύσεις των μελών του ΑΠΘ
General information
H Βιβλιοθήκη του ΑΠΘ ιδρύθηκε το 1927. Περιλαμβάνει την κεντρική βιβλιοθήκη και 48 βιβλιοθήκες σχολών και τμημάτων. Διάθετει περίπου 1 εκ. βιβλία έντυπα και ηλεκρονικά αναζητήσιμα στον κατάλογο της βιβλιοθήκης (http://ipac.lib.auth.gr/),επίσης διαθέτει 25.000 ηλεκτρονικά περιοδικά μέσω του HEAL-Link και των συνδρομών του ΑΠΘ και περίπου 50 βάσεις βιβλιογραφικής αναζήτησης.
Για έρευνα σε όλο το υλικό έντυπο και ηλεκτρονικό επιλέξτε τη μεταμηχανή αναζήτησης Summon http://auth.summon.serialssolutions.com/ ;
Για το σύνολο των πηγών και των υπηρεσίων όπως και για πληροφορίες επικοινωνίας και ωραρίων επισκεφτείτε τη ιστοσελίδα μας www.lib.auth.gr
Aristotle University of Thessaloniki
2310 991603 995390
The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @lib_auth is available. Register it now!


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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SERP Checker

Google™ Ranking

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Traffic Estimations


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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Equatorial Guinea auth.gq This domain is booked
United States auth.us This domain is booked
Italy auth.it This domain is booked
Germany auth.de This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.