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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

NORD - Choose NORD constant speed reducers, gearmotors, AC Vector Drives, decentralized drive technology

Length: 104 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

NORD Drivesystems is one of the world's leading manufacturers of drive technology for mechanical and electronic solutions.

Length: 122 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

NORD - Choose NORD constant speed reducers, gearmotors, AC Vector Drives, decentralized drive technology

www.nord.com/

NORD Drivesystems is one of the world's leading manufacturers of drive technology for mechanical and electronic solutions.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 8 31 0 0
<H2> Meta Navigation
<H2> Information Teasers
<H2> Information Teasers
<H2> Partners in motion
<H2> Recommended
<H2> News and Announcements
<H2> Short sitemap
<H2> Footer Navigation
<H3> Mechatronic drive systems combine the gearmotor and an intelligent control system
<H3> Long service life Industrial Gear Units in UNICASE housings move even the heaviest loads
<H3> Our wide range of innovative products offer flexible and complete solutions
<H3> NORD products and services are available from subsidiaries in 36 countries throughout the world
<H3> NORD application engineers ensure that things keep moving in over 100 industries
<H3> High quality components, designed and manufactured by NORD, ensure first class products
<H3> Mechatronic drive systems combine the gearmotor and an intelligent control system
<H3> Our wide range of innovative products offer flexible and complete solutions
<H3> NORD products and services are available from subsidiaries in 36 countries throughout the world
<H3> NORD application engineers ensure that things keep moving in over 100 industries
<H3> High quality components, designed and manufactured by NORD, ensure first class products
<H3> Sales Contact
<H3> NORD UNITED STATES
<H3> Online Tools
<H3> Unit Documentation
<H3> Product documentation
<H3> Stay on track with reliable overhead conveyors
<H3> NORD Gear offers Customization Without Added Lead Time
<H3> Light weight and reliable, NORD aluminum alloy gearboxes are tupH for your beverage industry needs
<H3> Flexible, Customizable, Reliable: NORD's commitment to you
<H3> Mix it up with NORD!
<H3> IPPE
<H3> SPS
<H3> EMAF
<H3> WIN India
<H3> Related Information
<H3> Products
<H3> Tools
<H3> Documentation
<H3> Solutions
<H3> Company
<H1> NORD Drivesystems
and 37 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • nord 31
  • gear 19
  • products 12
  • motor 11
  • drive 10
  • drives 10
  • worm 9
  • motors 9
  • speed 9

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
nord 31
gear 19
products 12
motor 11
drive 10
Keywords (2 words) Freq Title Desc <H>
nord gear 6
nord drivesystems 6
worm gear 5
screw conveyors 5
geared motors 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 51 images on this web page.

6 ALT attributes are empty or missing.

https://www.nord.com/cms/media/images/img_homepage_teaser_slide/Global_Presence_KeyVisual.jpg
https://www.nord.com/cms/media/images/img_homepage_teaser_slide/produktion3_KeyVisual.jpg
https://www.nord.com/cms/media/images/img-layout/icon-InfoLink.gif
https://www.nord.com/cms/media/images/img-content/news_1/NSDtupH_HomepageTeaserOpen.png
https://www.nord.com/cms/media/images/img-content/news_1/Flexible-Customizable-Reliable_3_HomepageTeaserOpen.jpg
https://www.nord.com/cms/media/system/developement/icon_calendar.png
and 1 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.nord.com and nord.com as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.nord.com and nord.com to the same URL. It is crucial that you fix this.

Set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.nord.com/cms/us/global/privacy_policy.jsp
https://www.nord.com/cms/us/product_catalogue/product-catalogue.jsp
https://www.nord.com/cms/us/product_catalogue/geared_motors/geared-motors.jsp
https://www.nord.com/cms/us/product_catalogue/geared_motors/helical_inline_geared_motors/helical_inline_geared_motors.jsp
https://www.nord.com/cms/us/product_catalogue/geared_motors/parallel_shaft_geared_motors/pgop_parallel_shaft_geared_motors.jsp
https://www.nord.com/cms/us/product_catalogue/geared_motors/helical_bevel_geared_motors/pgop_helical_bevel_geared_motors.jsp
https://www.nord.com/cms/us/product_catalogue/geared_motors/worm_geared_motors/pgop_worm_geared_motors.jsp
https://www.nord.com/cms/us/product_catalogue/geared_motors/variable_speed/pgop_variable_speed_1522.jsp
https://www.nord.com/cms/us/product_catalogue/motors/motors.jsp
https://www.nord.com/cms/us/product_catalogue/motors/standard_motors/pgop_standard_motors.jsp
https://www.nord.com/cms/us/product_catalogue/motors/specific_motors/pgop_specific_motors.jsp
https://www.nord.com/cms/us/product_catalogue/drive_electronics/pgop_drive_electronics.jsp
https://www.nord.com/cms/us/product_catalogue/drive_electronics/frequency_inverter/pdop_frequency_inverter.jsp
https://www.nord.com/cms/us/product_catalogue/drive_electronics/decentral_drive_solutions_1/pdop_decentral_drive_solutions.jsp
https://www.nord.com/cms/us/product_catalogue/ie2_motors/cp_energy_efficient.jsp
https://www.nord.com/cms/us/product_catalogue/ie2_motors/iec6003430/cp_iec6003430.jsp
https://www.nord.com/cms/us/product_catalogue/ie2_motors/country_regulations/cp_countryregulations.jsp
https://www.nord.com/cms/us/product_catalogue/ie2_motors/eisa_2014/cp_ie2_eisa_expansion.jsp
https://www.nord.com/cms/us/tools/cp_tools.jsp
https://www.nord.com/cms/us/tools/nord_cad/nord_cad_online.jsp
https://www.nord.com/cms/us/tools/nord_con/nord_con_download.jsp
https://www.nord.com/cms/us/tools/unit_docu_tool/unit_docu_tool.jsp
https://www.nord.com/cms/us/tools/locatortool_1/locatortool.jsp
https://www.nord.com/cms/us/tools/software_download/software_overview.jsp
https://www.nord.com/cms/us/documentation/dop_documentation.jsp
https://www.nord.com/cms/us/documentation/flyers_and_brochures/flyers.jsp
https://www.nord.com/cms/us/documentation/spare_part_lists/spare_parts.jsp
https://www.nord.com/cms/us/documentation/drawings/3D_Models_-_DFX_Drawings.jsp
https://www.nord.com/cms/us/solutions/cp_solutions.jsp
https://www.nord.com/cms/us/solutions/markets_1/cp_markets.jsp
https://www.nord.com/cms/us/solutions/references/cp_references_overview.jsp
https://www.nord.com/cms/us/nord_group/cp_nord_group.jsp
https://www.nord.com/cms/us/nord_group/news_and_press/newsoverview.jsp
https://www.nord.com/cms/us/nord_group/tradefair_1/cp_tradefairs.jsp
https://www.nord.com/cms/us/nord_group/us_about_us/cp_about_us_us.jsp
https://www.nord.com/cms/us/nord_group/about_us_global/cp_about_us_overview.jsp
https://www.nord.com/cms/us/nord_group/sales/sales.jsp
https://www.nord.com/cms/us/nord_group/purchasing/Purchasing.jsp
https://www.nord.com/cms/us/nord_group/50years/50years.jsp
https://www.nord.com/cms/us/tools/cp_registration.jsp
https://www.nord.com/cms/us/tools/cp_pw_forgotten.jsp
https://www.nord.com/cms/us/nord_group/about_us_global/worldwide/worldwide_global.jsp
https://www.nord.com/cms/us/nord_group/about_us_global/quality/cp_quality_global.jsp
https://www.nord.com/cms/us/product_catalogue/geared_motors/parallel_shaft_geared_motors/pgop_parallel_shaft_geared_motors~1_42000.jsp
https://www.nord.com/cms/us/global/cp_personal_support_locatortool.jsp
https://www.nord.com/cms/us/nord_group/news_and_press/articles_1/news_detail_95104.jsp
https://www.nord.com/cms/us/nord_group/news_and_press/articles_1/news_detail_94017.jsp
https://www.nord.com/cms/us/nord_group/news_and_press/articles_1/news_detail_93888.jsp
https://www.nord.com/cms/us/nord_group/news_and_press/articles_1/news_detail_92928.jsp
https://www.nord.com/cms/us/nord_group/news_and_press/articles_1/news_detail_90563.jsp
https://www.nord.com/cms/us/nord_group/tradefair_1/ippe2017.jsp
https://www.nord.com/cms/us/nord_group/tradefair_1/calendar/calendar_86859.ics
https://www.nord.com/cms/us/nord_group/tradefair_1/calendar/calendar_90650.ics
https://www.nord.com/cms/us/nord_group/tradefair_1/calendar/calendar_103232.ics
https://www.nord.com/cms/media/documents/forms/TermsofBusiness_USA_US.pdf
https://www.nord.com/cms/us/system/rss_feed_documentation.xml
and 51 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.nord.com/cms/us/global/privacy_policy.jsp as all one word. Use hyphens in your URLs instead: https://www.nord.com/cms/us/global/privacy-policy.jsp.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on nord.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

www.nord.com on an iPhone
www.nord.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

www.nord.com

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like nord.com doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
nord.net Expires 3 months ago
nord.org This domain is booked
nord.info This domain is booked
nord.biz This domain is booked
nord.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
nor.com This domain is booked
nkrd.com This domain is booked
norx.com This domain is booked
nore.com This domain is booked
norrd.com This domain is booked
hord.com This domain is booked
norr.com This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

13.93.146.191

Server location: San Jose

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is Entrust, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for nord.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with nord.com and add a CTA to really maximize your social media marketing efforts.

Twitter™ Account

@NORD_Gear_US

The Twitter™ Account @NORD_Gear_US is booked and it is linked to your website.

Name
Followers
579
Tweets
666
Bio
The official #NORDGear USA twitter channel – Member of NORD Drivesystems
Location
Waunakee, WI
Created
3 years ago
Great, your Twitter account is linked to nord.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of www.nord.com in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor www.nord.com’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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