Add competitors
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2015-01-24 16:03:44


To Improve





Medium impact Easy to solve


Length: 7 character(s)


Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website


Medium impact Easy to solve

XXXLutz - Markenmöbel

Length: 21 character(s)


Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Google Preview

Medium impact Easy to solve


XXXLutz - Markenmöbel

This is an example of what your title and description will look like in Google™ search results.


Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
23 17 5 0 0
<H1> WOHNWAND in Weiß, Eichefarben
<H1> WOHNWAND in Weiß, Eichefarben
<H1> Gläserset, 12-teilig
<H1> BOXSPRINGBETT in Textil Anthrazit, Gelb
<H1> BOXSPRINGBETT in Textil Anthrazit, Gelb
<H2> XXXL Konto Profitieren Sie von unserem XXXL Service: Mit einem XXXL Konto verfolgen Sie Ihre Bestellungen, speichern Ihre Favoriten und verwalten Ihre persönlichen Daten sowie Newsletter-Einstellungen. Online-Shoppen mit Komfort.
<H2> Topseller
<H2> Aus der laufenden Werbung
<H2> XXXL Online Shop Angebote des Monats
<H2> Neuheiten der Woche
<H2> Lassen Sie sich inspirieren
<H2> Service
<H2> Online Shop
<H2> Über Uns
<H2> Newsletter
<H2> Zahlungsarten
<H2> Versand
<H2> Preisepass
<H2> Küchenplaner
<H2> Prospekt
<H2> Willkommen im Online Shop von XXXLutz: hochwertige Möbel bequem und einfach bestellen
<H3> Ich habe ein XXXL Konto:
<H3> Ich habe noch kein Konto:
<H3> Willkommen
<H3> Der XXXL Newsletter:
<H3> Der XXXL Preisepass:

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • lieferung 21
  • sale 21
  • xxxlutz 20
  • schnelle 20
  • serie 20
  • aktion 20
  • xxxl 13
  • favoriten 12
  • produkt 11
  • warenkorb 10

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Bad sale 21 NOK NOK NOK
Bad lieferung 21 NOK NOK NOK
Bad serie 20 NOK NOK NOK
Bad aktion 20 NOK NOK NOK
Good xxxlutz 20 OK OK OK
Keywords (2 words) Freq Title Desc <H>
Bad schnelle lieferung 20 NOK NOK NOK
Bad sale aktion 20 NOK NOK NOK
Bad favoriten produkt 11 NOK NOK NOK
Bad aktion sale 10 NOK NOK NOK
Bad warenkorb favoriten 10 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad aktion sale aktion 10 NOK NOK NOK
Bad sale aktion serie 10 NOK NOK NOK
Bad sale aktion sale 10 NOK NOK NOK
Bad lieferung sale aktion 10 NOK NOK NOK
Bad schnelle lieferung sale 10 NOK NOK NOK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 64 images on this web page.

8 ALT attributes are empty or missing.


Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
1,291,312    1,291,312

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs and to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

We found underscores in this URL and/or in your in-page URLs.

We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Blocking Factors

Low impact Easy to solve

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.


Medium impact Hard to solve

We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Rendering

Low impact
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Average    Average

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

Optimize your website for Mobile browsing


Above the Fold Content

Low impact

Place the most important content above the fold line.

Fold line

When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.


Server IP

Server location: Salzburg


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 177 Errors, 45 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve

Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<font> 1 Replace with the font and color style propertie
<s> 23 Replace with the text-decoration CSS property

Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.



Facebook Page

Low impact Easy to solve
Cover picture of the XXXLutz Österreich Facebook Page


Talking About1,506

XXXLutz Österreich
Willkommen auf der offiziellen Fanpage von XXXLutz Österreich!
Liebe Facebook-Nutzerin, lieber Facebook-Nutzer!

Willkommen auf der XXXLutz Facebook Seite!

Wir freuen uns, Dich in unserer Fangemeinde begrüßen zu dürfen. Auf dieser Seite bieten wir Dir Informationen rund um Produkte und Services von XXXLutz Österreich.

Ziel dieser Seite ist auch ein reger Austausch über unsere Marke und unsere Produkte und Services. Der XXXLutz verwendet diese Facebook-Seiten für den Dialog mit GesprächspartnerInnen innerhalb und außerhalb und freut sich über vielfältige Kontakte und eine lebhafte Nutzung dieses Angebots. Diese soll in angemessenem und respektvollem Umgang miteinander stattfinden. Bitte unterstütze uns hierbei und hilf uns, eine freundliche und respektvolle Community zu schaffen in der folgende Regeln für Pinnwand Beiträge und Kommentare beachtet werden:

• Kommentare sollen sich auf das Thema des jeweiligen Posts beziehen.
• Respektiere die Rechte Dritter! Poste z.B. keine Fotos von Personen, die nicht explizit der Veröffentlichung zugestimmt haben, oder ohne die Erlaubnis des Fotografen, wenn Du das Foto nicht selbst gemacht hast
• Die meisten Nutzer der Facebook-Seite verstehen Deutsch und/oder Englisch. Um Deine MitnutzerInnen nicht von der Kommunikation auszuschließen, sollten Posts und Kommentare auf Deutsch oder Englisch formuliert sein. Beiträgen in anderen Sprachen bitten wir eine Übersetzung in einer dieser beiden Sprachen beizufügen.
• Diese Seite ist kein Ort zu Verbreitung politischer oder religiöser Botschaften.
• Respektiere andere NutzerInnen und deren Meinungen. Bleibe fair und sachlich und bedenke, dass die Kommunikation auf dieser Seite öffentlich, also für jeden sichtbar stattfindet.
• Auf unserer Seite nicht erlaubt sind insbesondere folgende Inhalte:
- Ehrverletzende Beiträge und Kommentare oder solche mit rassistischen, diskriminierenden, sexistischen, pornografischen, gewaltverherrlichenden, irreführenden oder gesetzeswidrigen Inhalten
- Nicht jugendfreie oder anzügliche Äußerungen
- Beiträge oder Links, die Eigenwerbung oder Werbung anderer Marken enthalten, so wie Kontaktanzeigen und Spam
- Aktivitäten, welche das einwandfreie Funktionieren der Facebook-Seiten beeinträchtigen, sowie das Hochladen von Dokumenten, die schädliche Viren oder ähnliches enthalten
Wir erlauben uns, alle Postings oder Kommentare die gegen diese Regeln verstoßen ohne Ankündigung zu löschen.
• Als Fan dieser Page erklärst Du Dich mit der «Erklärung der Rechte und Pflichten» von Facebook sowie der vorliegenden Netiquette einverstanden.

Bei Fragen, Anregungen oder Anliegen stehen wir Dir gerne via Facebook-Direktnachricht zur Verfügung.

Herzlichen Dank,
Dein XXXLutz Social Media Team
These data regarding the Facebook Page are publicly available.

Google+ Page

Low impact Easy to solve

Not found

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Claim listing

Karlauergürtel 24, Graz

  0 Reviews

Möbel Lutz Ges.mbH
Claim listing

Karlauergürtel 24, Graz


This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews


Eine große XXXLutz Filiale, mit der dem entsprechenden Auswahl. Im Ergeschoß findet man eine Boutique mit künstelischem Kleinkram. Im ersten Stock findet... – Markus J.

Show more

These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.


Traffic Estimations

Medium impact
Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

38,035th most visited website in the World

133th most visited website in  Austria


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Austria This domain is booked
Germany This domain is booked
Hungary This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.