arrow-upArrow pointing up LinksPair of connected chains Bullet - DangerWarning arrow like circle Bullet - InfoInformation arrow like circle Bullet - PlainArrow like circle Bullet - SuccessGreen arrow like circle Bullet - WarningExclamation point in a arrow like circle CheckedCheckbox checked chevron-downArrow pointing down Chevron RightArrow pointing right Star 1Created with Sketch. Email iconEmail icon email-reverseEmail icon in a cicle FolderFolder icon GearCog icon. Hash TagNumber sign ImpactTarget circle icon. LinksPair of connected chains LocalArrow like icon, pointing down for a position to a map LocalArrow like icon, pointing down for a position to a map menuMobile nav icon MobileSimplified smartphone Hash TagNumber sign SearchLooking glass SearchLooking glass sign-flag 2Created with Sketch. sign-settings 2Created with Sketch. sign-star 2Created with Sketch. sign-stop 2Created with Sketch. sign-success 2Created with Sketch. Socialhand with pointing finger TechnologiesChevrons ahead like html code GroupCreated with Sketch. TimeClock icon Usabilityhand with pointing finger VisitorUser generic icon
Add competitors
81.2
Screenshot for yahoo.es

yahoo.es

2014-10-17 13:44:23
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Optimize

SEO

Title

Medium impact Easy to solve

Yahoo España

Length: 12 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Te damos de nuevo la bienvenida a Yahoo. El nuevo servicio de Yahoo hará que descubrir las noticias y la información que más te interesan te resulte muy sencillo. Una web a tu medida.

Length: 183 character(s)

?

Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Yahoo España

es.yahoo.com/

Te damos de nuevo la bienvenida a Yahoo. El nuevo servicio de Yahoo hará que descubrir las noticias y la información que más te interesan te result...

?
This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
1 7 37 1 0
<H1> Yahoo
<H2> viernes 6 de marzo de 2015
<H2> Lo más buscado
<H2> El tiempo
<H2> Vídeos disponibles Yahoo Screen
<H2> Horóscopos Yahoo Celebrity
<H2> Flickr
<H2> Cotizaciones Yahoo Finanzas
<H3> Inicia sesión para guardar tus preferencias.
<H3> Ashburn Cambiar ubicación
<H3> ‎-4 °F | °C Parcialmente despejado
<H3> Hoy ‎-6.5 °F | °C
<H3> Mañana ‎3 °F | °C
<H3> Domingo ‎3.5 °F | °C
<H3> Piscis
<H3> Ve más fotos en Explorar
<H3> Mercados
<H3> Mi cartera
<H3> Inicia sesión para ver tus carteras.
<H3> La estrella que se gastó 30.000 euros en prostitutas
<H3> Uma Thurman vuelve a su cara habitual
<H3> Cámbiate a Seguros de Auto Amica®
<H3> Kiko Rivera arremete en Twitter contra María Patiño
<H3> Fallece la bailaora Pilar Montoya "La Faraona", hija de Farruco
<H3> Ronaldinho elige su once con Messi y sin Cristiano
<H3> Elsa Pataky, cuerpazo de madre en la playa
<H3> MetroPCS. 4G LTE sin límites. $50, y punto.
<H3> Nueva teoría sobre los misteriosos cráteres encontrados en Siberia
<H3> Hombres momificados en volcán mexicano murieron abrazados hace medio siglo
<H3> La Yihad Islámica prepara en Gaza la próxima guerra contra Israel
<H3> Ylenia expulsada y prepotente: “Me creía finalista”
<H3> T-Mobile está rompiendo las reglas
<H3> Una comadreja vuela a lomos de un pájaro carpintero
<H3> Tres detenidos por estafar a una anciana hasta dejarla en la pobreza absoluta
<H3> Kim Kardashian, impactante rubia platinada en desfiles de París
<H3> Fórmula 1 - Un expiloto asegura que Alonso sufrio una descarga de 600 vatios
<H3> 5 Recetas Sin Gluten, Fáciles y que Satisfacen
<H3> ¿Secuestrado por extraterrestres? ¿Robado por Rusia? Las teorías sobre el vuelo MH370 aún abundan
<H3> Nave de la NASA llega a la órbita del planeta enano Ceres
<H3> El Estado Islámico arrasa la antigua ciudad asiria de Nimrud
<H3> Liga - El Madrid paga ahora la marcha de Xabi Alonso (18:00)
<H3> Programa de perdon de prestamos estudiantiles
<H3> Montañismo - La acumulación de excrementos humanos, el nuevo problema en el Everest
<H3> Amenazan de muerte a la novia de Nemtsov, testigo de su asesinato
<H3> El Supremo avala que una mujer desherede a su hijo por maltrato psicológico
<H4> Más noticias
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • yahoo 12
  • hoy 6
  • tus 5
  • mínimo 4
  • máximo 4
  • delete 4
  • vez 4
  • mar 4
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good yahoo 12 OK OK OK
Average hoy 6 NOK NOK OK
Bad gestión 5 NOK NOK NOK
Average tus 5 NOK NOK OK
Bad máximo 4 NOK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Bad máximo mínimo 4 NOK NOK NOK
Average °f °c 4 NOK NOK OK
Bad mar efe 3 NOK NOK NOK
Bad °c máximo 3 NOK NOK NOK
Average montoya faraona 2 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Bad °f °c máximo 3 NOK NOK NOK
Bad °c máximo mínimo 3 NOK NOK NOK
Average pilar montoya faraona 2 NOK NOK OK
Average bailaora pilar montoya 2 NOK NOK OK
Average murieron abrazados medio 2 NOK NOK OK
?

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 46 images on this web page.

44 ALT attributes are empty or missing.

  • https://s.yimg.com/dh/ap/fp/flag-es.png
  • https://es.yahoo.com/jserror?adpos=FPAD
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/nn/fp/rsz/030615/images/smush/fiesta_120x48_1425640671.jpg
  • https://s.yimg.com/nn/fp/rsz/030615/images/smush/pp_120x48_1425678669.jpg
  • https://s.yimg.com/nn/fp/rsz/030515/images/smush/pelo_120x48_1425581901.jpg
  • https://s.yimg.com/nn/fp/rsz/030215/images/smush/videddo_120x48_1425340208.hhm.jpg
  • https://s.yimg.com/nn/fp/rsz/030615/images/smush/ninas_120x48_1425643210.jpg
  • https://s.yimg.com/ts/api/res/1.2/7pVn3fOdyGyMw_ohOAxg3Q--/YXBwaWQ9eWhvbWVydW47cT00NTtzbT0xO2ZpPWZpbGw7dz0xNjQ7aD0xNjQ7cHlvZmY9MA--/http://l.yimg.com/os/publish-images/omg/2015-03-06/66cc4f60-c3ff-11e4-a462-ff93d7e41b4f_uma-dentro.jpg
  • https://s.yimg.com/ts/api/res/1.2/_HVOrVTEuEGErobq6BouSw--/YXBwaWQ9eWhvbWVydW47cT00NTtzbT0xO2ZpPWZpbGw7dz0xNjQ7aD0xNjQ7cHlvZmY9MA--/http://media.zenfs.com/es_ES/News/Semana/th_b2a60cbc0a19ed8b8568899584f74208_kiko-rivera31.jpg
  • https://s.yimg.com/ts/api/res/1.2/ztoxPDiB65raFJbjnDfcmw--/YXBwaWQ9eWhvbWVydW47cT00NTtzbT0xO2ZpPWZpbGw7dz0xNjQ7aD0xNjQ7cHlvZmY9MA--/http://media.zenfs.com/es_ES/News/efe.com.es/10490495w.jpg
  • https://s.yimg.com/ts/api/res/1.2/gri8dmLp.YUH2JilBYf7cw--/YXBwaWQ9eWhvbWVydW47cT00NTtzbT0xO2ZpPWZpbGw7dz0xNjQ7aD0xNjQ7cHlvZmY9MA--/http://media.zenfs.com/es_ES/News/Semana/th_b2a60cbc0a19ed8b8568899584f74208_Elsa1.jpg
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://s.yimg.com/os/mit/media/m/base/images/transparent-1093278.png
  • https://sb.scorecardresearch.com/p?c1=2&c2=7241469&c4=https%3A%2F%2Fes.yahoo.com&c5=2142151261&cv=2.0&cj=1
?

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

4.5%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
15,825    15,825
?

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

?

Great, your website directs www.yahoo.es and yahoo.es to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

?

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blocking Factors

Low impact Easy to solve

Flash: No

Frames: No

?
Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Average    Average
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

?
Optimize your website for Mobile browsing

Usability

Above the Fold Content

Low impact

Place the most important content above the fold line.

Fold line

?
When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Technologies

Server IP

106.10.212.24

Server location: Hong Kong

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

?

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 197 Errors, 6 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

?

Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<u> 28 Replace with the text-decoration CSS property
?

Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

SSL Secure

Low impact Very hard to solve

Your website is SSL secured (HTTPS), but the Common Name is set to undefined.

Your website's URLs redirect to HTTPS pages.

Your headers are using STS.

The SSL certificate expires in 2 months.

The certificate issuer is VeriSign, Inc..

?
Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure to keep your SEO optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
Promote

Social

Facebook Page

Low impact Easy to solve

Likes225

Talking About1

?
These data regarding the Facebook Page are publicly available.

Google+ Page

Low impact Easy to solve

Not found

?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Yahoo España
Claim listing

C. de María de Molina, 40, Madrid
SPAIN

Missing profile on Yelp™

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews

1335642424000

Since 1995, a nice place to stay on the Internet – Nestor Parrondo

Show more

?
These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

4th most visited website in the World

5th most visited website in  United States

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United States
29.5
India
7.8
Taiwan
4
Indonesia
3.9
Brazil
3.8
Popular Countries ccTLD Status
United States yahoo.us This domain is booked
India yahoo.in This domain is booked
Taiwan yahoo.tw This domain is booked
Indonesia yahoo.id This domain is booked
?

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.