Marketing Checklist Top priorities for yahoo.es :
79 personalized tasks for
online marketing success!
Length: 5 character(s)
HTML title tags appear in browser tabs, bookmarks and in search results.
It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).
Bienvenido de nuevo a Yahoo. Con el nuevo diseño de Yahoo encontrarás más fácilmente las noticias y la información que más te importan. Internet a tu medida.
Length: 157 character(s)
Great, your meta description contains between 70 and 160 characters (spaces included).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).
Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.
Bienvenido de nuevo a Yahoo. Con el nuevo diseño de Yahoo encontrarás más fácilmente las noticias y la información que más te import...
Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.
|<H3>||Internet estalla con una foto de Özil con su hermana|
|<H3>||El príncipe Luis de Luxemburgo y la princesa Tessy se divorcian|
|<H3>||Los deportistas que hacen que Messi y Ronaldo parezcan pobres|
|<H3>||Mujeres cobran 55 dólares a la hora por limpiar casas, pero hay letra pequeña|
|<H3>||De acuerdo a la ciencia, esto es lo que la cara de Donald Trump nos dice sobre sus cualidades como líder|
|<H3>||El Supremo condena a un año de cárcel al cantante de Def con Dos por humillar a las víctimas|
|<H3>||¿Es el indulto de Chelsea Manning una maniobra de Obama para cazar al 'pez gordo'?|
|<H3>||"Muchos muertos" en un hotel sepultado por un alud en Los Abruzos|
|<H3>||El Manchester United pronto será el mejor equipo del mundo|
|<H3>||Se busca ermitaño sin sueldo y sin internet para vida reposada en Salzburgo|
|<H3>||La comida picante alarga la vida|
|<H3>||Muere por disparos de la policía tras ser denunciado por violencia machista|
|<H3>||"Espantada" de jugadores extranjeros tras cambio de reglas en la liga china|
|<H3>||Así será el nuevo estadio Santiago Bernabéu con las últimas modificaciones|
|<H3>||¿Por qué casi todo el mundo es diestro? La respuesta podría estar en la boca de nuestros antepasados|
|<H3>||Así es la figura del superviviente designado, la persona que se convertiría en presidente de EE.UU. si toda la cúpula gobernante muere|
|<H3>||Una adolescente reproduce un cuadro de Van Gogh en su pierna para evitar autolesionarse|
|<H3>||El Gobierno permite a las eléctricas hacer su agosto en plena ola de frío|
|<H3>||El crudo cae por temor al retorno del petróleo de esquisto|
|<H3>||Fútbol - Zidane sale en defensa de uno de sus futbolistas más criticados|
|<H3>||Los infames ‘vuelos de la muerte’ de la dictadura argentina|
|<H4>||Asia y Oceanía|
|<H4>||Oriente Medio y África|
|<H4>||América del Norte|
|<H4>||América del Sur|
|<H2>||Lo más buscado|
|<H2>||Virginia, US (Ubicación actual)|
|<H2>||Mi cartera de valores|
HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
|Keywords (2 words)||Freq||Title||Desc||<H>|
Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.
The table above highlights the most frequently used keywords on your page and how consistently you're using them.
We found 28 images on this web page.
8 ALT attributes are empty or missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.
Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.
Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.
We checked yahoo.es but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.
Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.
Normally, your XML sitemap would be found at yahoo.es/sitemap.
Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.
Good, the URLs look clean.
Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
Great, you aren't using underscores (these_are_underscores) in your URLs.
Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.
Great, you aren't using Flash or frames on your site.
While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.
We have not found a Blog on this website.
In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.
We recommend you start a blog on yahoo.es to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.
If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.
This web page is super optimized for Mobile Visitors
Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Your site is well configured for mobile users.
80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.
Make the most important buttons/links large enough to be tapped easily.
Perfect, no embedded objects detected.
Font Size Legibility
Perfect, this web page’s text is legible on mobile devices.
Great, a configured viewport is present.
The content fits within the specified viewport size.
Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
- Avoid setting large absolute CSS widths for page elements.
- If necessary, CSS media queries can be used to apply different styling depending on screen size.
- Ideally, serve responsively-sized images.
Avoid landing page redirects
Leverage browser caching
Unfortunately, the mobile page speed for yahoo.es is Slow.
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
No mobile frameworks have been detected.
Length: 5 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Custom 404 Page
Great, your website has a custom 404 error page.
Your server responded with the HTTP status code: 404
Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.
382.1 KB (World Wide Web average is 2 Mb)
Tip: Use images with a small size and optimize their download with gzip.
1.15 second(s) (2,839.38 kB/s)
Site speed is an important factor for ranking in Google search results. Load time affects not only visitor engagement, retention, and conversion rates, but it can also affect your rankings.
yahoo.es took 1.15 seconds to load at a speed of 2,839.38 kb per second.
This is too slow and it is likely impacting your search rankings and user experience.
High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).
Site speed is an important factor for ranking high in Google search results.
Check out Google™'s developer tutorials for tips on how to to make your website run faster.
WooRank subscribers who have an Advanced Review can sign up for uptime notifications. We'll monitor your server and send you an email alert whenever your site goes down.
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
Structured Data Markup
Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
|yahoo.com||Expires in 6 years|
|yahoo.net||Expires in 9 months|
|yahoo.org||This domain is booked|
|yahoo.info||This domain is booked|
|yahoo.biz||This domain is booked|
|yahoo.eu||This domain is booked|
Register the various typos of your domain to protect your brand from cybersquatters.
Good, no email address has been found in plain text.
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Server location: Eugene
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Warning: your website’s speed could be slightly improved.
Perfect, your server is using a caching method to speed up page display.
Too bad, your website is using nested tables, which can slow down page rendering.
Too bad, your website is using inline styles.
Perfect, your website has few CSS files.
Perfect, your website takes advantage of gzip.
Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: utf8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great, your website is SSL secured (HTTPS).
Your website's URLs redirect to HTTPS pages.
Your headers are using HSTS.
The SSL certificate expires in 9 months.
The certificate issuer is Symantec Corporation.
While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
- Use a serious issuer to purchase your SSL certificate
- Redirect all of your HTTP pages to the HTTPS version of your website
- Use HTTP Strict Transport Security (HSTS) in your headers
- Renew your SSL certificate every year, before it expires
- Make sure that all of your content (CSS, etc.) is linked to HTTPS
- Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
- Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
This shows your estimated traffic for yahoo.es compared to any competitors you have chosen. We use Alexa for this information.
685,337th most visited website in the World