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yelp.ca

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Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
On-Page

Content

Title Tag

Toronto Restaurants, Dentists, Bars, Beauty Salons, Doctors - Yelp

Length: 66 character(s) (479 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Toronto - User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More at Yelp

Length: 124 character(s) (755 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Toronto Restaurants, Dentists, Bars, Beauty Salons, Doctors - Yelp

https://www.yelp.ca/toronto

Toronto - User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More at Yelp

Mobile Version

https://www.yelp.ca › toronto

Toronto Restaurants, Dentists, Bars, Beauty Salons, Doctors - Yelp

Toronto - User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 5 25 2 0
<H1> Yelp
<H2> Oops, we can't find your location
<H2> Yelp Toronto
<H2> Recent Activity
<H2> Browse Businesses by Category
<H2> Yelp Mobile Apps
<H3> Hot & New Businesses
<H3> The Fourth Man in the Fire
<H3> RYUS Noodle Bar
<H3> Chick-fil-A
<H3> Review of the Day
<H3> Recent Collections
<H3> Others will see how you vote!
<H3> Others will see how you vote!
<H3> Others will see how you vote!
<H3> Others will see how you vote!
<H3> Others will see how you vote!
<H3> Others will see how you vote!
<H3> Restaurants
<H3> Shopping
<H3> Nightlife
<H3> Active Life
<H3> Beauty & Spas
<H3> Automotive
<H3> Home Services
<H3> More Categories
<H3> About
<H3> Discover
<H3> Yelp for Business Owners
<H3> Languages
<H3> Countries
<H4> iPhone, iPad and Watch
<H4> Android
and 30 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • gb hand pulled noodle 2
  • jerk chicken sandwich 2
  • chicken hot pot 2
  • 2019 hyundai tucson 2
  • saray kebab house 2
  • unique auto tinting 6
  • auto glass services 2
  • braised chicken rice 2
  • ryus noodle bar 2
  • enable location services 2
  • cool great lists 6
  • box labeled 2
  • green lock 2
  • unique auto 7
  • click clear 2
  • small pieces 2
  • phenomenal job 2
  • location services 3
  • yelp mobile 2
  • continue reading 6

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 83 images on this web page.

30 ALT attributes are missing.

https://s3-media0.fl.yelpcdn.com/assets/public/40x40_rotd.yelp_styleguide.yji-8bb21835695e01eb298b00f01db91d20.png
https://s3-media4.fl.yelpcdn.com/photo/ezjB-L53L_K5seYVd7lnPQ/30s.jpg
https://s3-media4.fl.yelpcdn.com/bphoto/MgELeb9ZmdJpn58eUspKNg/l.jpg
https://s3-media0.fl.yelpcdn.com/assets/public/200x120_ufc_globe.yelp_deanonymize_ufc.yji-f871a0ff7872e619c872b58091e967a2.png
https://s3-media4.fl.yelpcdn.com/photo/L5xhHay8qdrqOAzK2NumAw/30s.jpg
https://s3-media1.fl.yelpcdn.com/photo/QNqpoIJK7GehAedtfzoXiA/30s.jpg
https://s3-media3.fl.yelpcdn.com/photo/NBFCVWl3xgPChSDGf1d4gg/30s.jpg
https://s3-media2.fl.yelpcdn.com/bphoto/bOLaLcoBLFsTxmGxxtWGRQ/l.jpg
https://s3-media3.fl.yelpcdn.com/photo/zR2Cas5OnRc-5XYZpE6Oqw/30s.jpg
https://s3-media4.fl.yelpcdn.com/bphoto/HLuCQ28Ap5c2UgCnbyM22g/l.jpg
https://s3-media3.fl.yelpcdn.com/photo/5QUwjrJx8PGDQU8Xk9X0YQ/30s.jpg
https://s3-media1.fl.yelpcdn.com/photo/kLbA0Vva77rIWpDsrY4Giw/30s.jpg
https://s3-media2.fl.yelpcdn.com/photo/qTJHh_MAfEDuBezPxwUQ-g/30s.jpg
https://s3-media1.fl.yelpcdn.com/bphoto/gg8HKlZC_m0yKPnaUWmgUQ/l.jpg
https://s3-media1.fl.yelpcdn.com/photo/R4d92l_wf3r5YNjAyfnbjg/30s.jpg
https://s3-media3.fl.yelpcdn.com/bphoto/1GHJZklvo0Q8568h7h_dZg/l.jpg
https://s3-media2.fl.yelpcdn.com/photo/LWWRYmLRm3sBEwM9RIoE1A/30s.jpg
https://s3-media3.fl.yelpcdn.com/photo/zIUn2fgv9OsLKSCxXTGwOw/30s.jpg
https://s3-media0.fl.yelpcdn.com/assets/public/business_large.yelp_styleguide.yji-ef1e928917fadd4ea12d618b04460959.png
https://s3-media2.fl.yelpcdn.com/bphoto/MgELeb9ZmdJpn58eUspKNg/90s.jpg
https://s3-media3.fl.yelpcdn.com/bphoto/bMFn2_gZPYM2SP9yITqSfQ/90s.jpg
https://s3-media2.fl.yelpcdn.com/bphoto/gg8HKlZC_m0yKPnaUWmgUQ/90s.jpg
https://s3-media3.fl.yelpcdn.com/bphoto/HLuCQ28Ap5c2UgCnbyM22g/90s.jpg
https://s3-media1.fl.yelpcdn.com/bphoto/1GHJZklvo0Q8568h7h_dZg/90s.jpg
https://s3-media1.fl.yelpcdn.com/bphoto/vomhQFye4Xxgs4ym4GBQmg/90s.jpg
https://s3-media1.fl.yelpcdn.com/bphoto/NP3E_jdqmQmoHqWo0NLATw/90s.jpg
https://s3-media2.fl.yelpcdn.com/bphoto/SeQ23KHkwoXIv07-FwdIVA/90s.jpg
https://s3-media2.fl.yelpcdn.com/bphoto/bOLaLcoBLFsTxmGxxtWGRQ/90s.jpg
https://s3-media0.fl.yelpcdn.com/assets/public/business_90_square.yelp_styleguide.yji-fe8c0c8725d3b5528b4b4c4b9ed0bd37.png
https://s3-media4.fl.yelpcdn.com/bphoto/NwFSQpvSckZVyVvdfEIN5w/90s.jpg
and 25 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 30 images on yelp.ca. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: Missing

Detected: Missing

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in -.

Here are some tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.yelp.ca and yelp.ca as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.yelp.ca and yelp.ca to the same site.

Redirect non-www to www

Robots.txt

https://www.yelp.ca/robots.txt

The path to your robots.txt file is disallowed.

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked yelp.ca/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for yelp.ca but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at yelp.ca/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

This page is missing an hreflang pointing to itself.

Alternate URL Hreflang Source
https://www.yelp.de/toronto de-de HTML
https://www.yelp.cl/toronto es-cl HTML
https://en.yelp.my/toronto en-my HTML
https://fr.yelp.be/toronto fr-be HTML
https://de.yelp.ch/toronto de-ch HTML
https://www.yelp.es/toronto es-es HTML
https://www.yelp.fr/toronto fr-fr HTML
https://fr.yelp.ca/toronto fr-ca HTML
https://www.yelp.com.au/toronto en-au HTML
https://www.yelp.cz/toronto cs-cz HTML
https://it.yelp.ch/toronto it-ch HTML
https://zh.yelp.com.hk/toronto zh-hk HTML
https://www.yelp.com.mx/toronto es-mx HTML
https://www.yelp.it/toronto it-it HTML
https://www.yelp.pl/toronto pl-pl HTML
https://nl.yelp.be/toronto nl-be HTML
https://www.yelp.com.tr/toronto tr-tr HTML
https://www.yelp.no/toronto nb-no HTML
https://en.yelp.ch/toronto en-ch HTML
https://www.yelp.com.ar/toronto es-ar HTML
https://nz.yelp.com/toronto en-nz HTML
https://www.yelp.com.br/toronto pt-br HTML
https://en.yelp.be/toronto en-be HTML
https://en.yelp.com.ph/toronto en-ph HTML
https://ms.yelp.my/toronto ms-my HTML
https://www.yelp.co.uk/toronto en-gb HTML
https://www.yelp.com.sg/toronto en-sg HTML
https://www.yelp.ca/toronto en-ca HTML
https://sv.yelp.fi/toronto sv-fi HTML
https://en.yelp.com.hk/toronto en-hk HTML
https://www.yelp.ie/toronto en-ie HTML
https://www.yelp.dk/toronto da-dk HTML
https://fi.yelp.fi/toronto fi-fi HTML
https://www.yelp.pt/toronto pt-pt HTML
https://www.yelp.se/toronto sv-se HTML
https://fil.yelp.com.ph/toronto fil-ph HTML
https://www.yelp.com.tw/toronto zh-tw HTML
https://www.yelp.co.jp/toronto ja-jp HTML
https://www.yelp.at/toronto de-at HTML
https://fr.yelp.ch/toronto fr-ch HTML
https://www.yelp.nl/toronto nl-nl HTML
and 36 more.
The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.yelp.ca/user_details?userid=qONCLpLmt3-gtTYuBfNM1A
https://www.yelp.ca/user_details?userid=8HLcBhTyEDLDOeu45JSAfQ
https://www.yelp.ca/user_details?userid=geRo6EFWFfqbWgJPU39cKg
https://www.yelp.ca/collection/XuEGj5eyOT2_0NUtCQHlfA
https://www.yelp.ca/user_details?userid=ZUPUJL-MkooSjSDNikI_GQ
https://www.yelp.ca/user_details?userid=x01FdwcY2yjXvG0shWlwhA
https://www.yelp.ca/user_details?userid=mAklPcGKJwjomlzTAmIkjg
https://www.yelp.ca/user_details?userid=Ye80JpIGZEx1R1RrJLfkYg
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=px2mrCUZV_xy-K0d18SMFg
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=xK-CVWbbqmutny0Ms7_mtw
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=b_rfi-nCrqCXMM50yllnUg
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=lTJ4A3sbbCx-yIIjS7orJg
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=13jgim3Qro7qC_w20u9m9g
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=5g6WmmbyvfwKGWGoHVEcpg
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=nbb7115KJYksm2sNTjaz5Q
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=Fz59E8GWIUN0DAdcpxSF-g
https://www.yelp.ca/biz_photos/unique-auto-tinting-toronto?select=L02VTxRvmwfgkjJ0gQxPQg
https://www.yelp.ca/user_details?userid=yDRw0UY7FhjDAs-q1bvRhg
https://www.yelp.ca/biz_photos/letao-toronto?select=6xUUXsXx3LnJpdOVxyxZnA
https://www.yelp.ca/biz_photos/letao-toronto?select=opCPTKBADYLFEDd3UBzxCg
https://www.yelp.ca/user_details?userid=UwaWaPfhe4ausLjH_OxGWA
https://www.yelp.ca/user_details?userid=xDed_RrQv7xuwOp9hESt9Q
https://www.yelp.ca/biz_photos/yangs-braised-chicken-rice-markham-5?select=V6DBS2olugaShQBXGKBpNw
https://www.yelp.ca/user_details?userid=_y5_AQVwBwu7_YAGlREjQQ
https://www.yelp.ca/biz_photos/chubbys-jamaican-kitchen-toronto?select=k6BMsURVK_gTN5OlJjl-HQ
https://www.yelp.ca/biz_photos/chubbys-jamaican-kitchen-toronto?select=hc8LObUeY-wDArT_scLojA
https://www.yelp.ca/biz_photos/chubbys-jamaican-kitchen-toronto?select=Q6a8Yu93Q9Z10wOQxdGzUA
https://www.yelp.ca/biz_photos/chubbys-jamaican-kitchen-toronto?select=j3PkADur_kGo9TRt_PWZdw
https://www.yelp.ca/user_details?userid=iJigX12AkKBb90_Mi_-bbA
https://www.yelp.ca/biz_photos/arthurs-restaurant-toronto?select=zIp1a66SUvb13NtjKrfubg
https://www.yelp.ca/biz_photos/arthurs-restaurant-toronto?select=X2HsX5RAcOrpfStJ90VV8Q
https://www.yelp.ca/biz_photos/arthurs-restaurant-toronto?select=Mzo-ofJhFiawXDZzJx_LRA
https://www.yelp.ca/biz_photos/arthurs-restaurant-toronto?select=K8McJMqcD5rFxAq4px2EFw
https://www.yelp.ca/biz_photos/arthurs-restaurant-toronto?select=5aq8w5xhs0Zq5Zob0kJdfg
https://www.yelp.ca/biz_photos/arthurs-restaurant-toronto?select=4lKv0KCj7wMwYpLVmOlnBw
https://www.yelp.ca/user_details?userid=ieU2j5qU3-ldZKd_yvRTaA
https://www.yelp.ca/user_details?userid=DFkIRbjm-9LHK3ockwjzrg
https://www.yelp.ca/user_details?userid=PPt9-7v3IcseChyw_RpTQQ
https://www.yelp.ca/biz_photos/ricardas-toronto-toronto?select=Es38vW8v2mWMJ4n1TwzucQ
https://www.yelp.ca/biz_photos/ricardas-toronto-toronto?select=2YJUGJe9x3QY60BNIHWtIw
https://www.yelp.ca/biz_photos/ricardas-toronto-toronto?select=S0dRrhcyZBz4wye1ugwO-w
https://www.yelp.ca/biz_photos/ricardas-toronto-toronto?select=YW98D6_yKrD9EKiNWqKyaw
https://www.yelp.ca/biz_photos/ricardas-toronto-toronto?select=NCB0clugvki5jJQ7rrArIw
https://www.yelp.ca/biz_photos/ricardas-toronto-toronto?select=4IKVTabrY4Fq3w0LEbAogw
https://www.yelp.ca/user_details?userid=usDLZmojdXMmm0M5Nk4dwg
https://www.yelp.ca/tos/privacy_policy
https://www.yelp.ca/local_yelp
and 42 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.yelp.ca/user_details?userid=qONCLpLmt3-gtTYuBfNM1A as all one word. Use hyphens in your URLs instead: https://www.yelp.ca/user-details?userid=qONCLpLmt3-gtTYuBfNM1A.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Discovered Pages

85,644    85,644

We've discovered 85,644 pages on yelp.ca.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Mobile

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

yelp.ca on an iPhone
yelp.ca on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

YELP.CA

Yelp

People use Yelp to search for everything from the city's tastiest burger to the most renowned cardiologist. What will you uncover in your neighbourhood?

Tag
og:type website
og:image https://s3-media0.fl.yelpcdn.com/assets/public/yelp_og_image.seo_metadata.yji-f9149736ad8d1b00fe04bcb018398e6a.png
og:url https://www.yelp.ca/
og:title Yelp
og:description People use Yelp to search for everything from the city's tastiest burger to the most renowned cardiologist. What will you uncover in your neighbourhood?
fb:app_id 97534753161
og:image:height 1080
og:image:width 1920
og:site_name Yelp
and 4 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Security

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

89%    89%

Child safety

87%    87%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

The SSL certificate expires in 3 months.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Performance

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Technologies

Server Uptime

Upgrade now and get notified when yelp.ca goes down.
Free Trial

Server IP

151.101.200.116

Server location: Ashburn

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

yelp.ca

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Domain

Domain Registration

Created 13 years ago

Expires a year ago

Your domain, yelp.ca, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
yelp.com Expires in 2 years
yelp.net Expires in 3 months
yelp.org Expires in a year
yelp.info Expires in 3 months
yelp.biz Expires in 2 months
yelp.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
6elp.ca Available. Register it now!
yrlp.ca Available. Register it now!
y4lp.ca Available. Register it now!
7elp.ca Available. Register it now!
yel-.ca Available. Register it now!
ylep.ca Available. Register it now!
yep.ca Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Traffic Estimations

Very High    Very High

This shows your estimated traffic for yelp.ca compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

6,884th most visited website in the World

Canada 132th most visited website in Canada

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to yelp.ca, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
United States United States yelp.us This domain is booked
India India yelp.in Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

Upgrade to see the latest reviews of yelp.ca in local directories
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Social Profiles

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares654

Facebook Comments53

Facebook Likes109

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Page

Cover picture of the Yelp Facebook Page

Talking About3,041

URL
Name
Yelp
About
Yelp is a website and mobile app that connects people with great local businesses. For customer support, visit yelp.com/support.
Meta Description
The Yelp Facebook page is a place for Yelpers to hear about the newest, awesomest Yelpy products, news, press and other fun stuff. Have questions for us? Head to yelp.com/contact to get in touch with the pros on our User Operations team. Want to write a review of Yelp on Yelp? Share your thoughts on our biz page: http://www.yelp.com/biz/yelp-san-francisco.
Address
San Francisco
United States
We found your brand's Facebook page, but it's not linking to yelp.ca.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with yelp.ca and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@Yelp

The Twitter™ Account @Yelp is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
110,828
Tweets
15,009
Bio
Our mission is simple: to connect people with great local businesses. Follow us for news and insights into the best of your community. For support: @yelpsupport
Location
Across 30+ countries
Created
11 years ago
We found a Twitter profile for your brand, but it's not linked to yelp.ca. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Instagram Account

We were unable to find an Instagram account linked to yelp.ca.

There are over 800 million Instagram accounts active every month, and 500 million of those are active every single day. This means that when it comes to content, you’ve got about 800 million potential sets of eyes ready to enjoy your content.

If you do have an Instagram account for yelp.ca, check our article on how to link your social medias.

Facebook

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Keyword Tool

Google Ranking

Upgrade to monitor yelp.ca’s Google ranking for custom keywords
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