arrow-upArrow pointing up LinksPair of connected chains Bullet - DangerWarning arrow like circle Bullet - InfoInformation arrow like circle Bullet - PlainArrow like circle Bullet - SuccessGreen arrow like circle Bullet - WarningExclamation point in a arrow like circle CheckedCheckbox checked chevron-downArrow pointing down Chevron RightArrow pointing right Star 1Created with Sketch. Email iconEmail icon email-reverseEmail icon in a cicle FolderFolder icon GearCog icon. Hash TagNumber sign ImpactTarget circle icon. LinksPair of connected chains LocalArrow like icon, pointing down for a position to a map LocalArrow like icon, pointing down for a position to a map menuMobile nav icon MobileSimplified smartphone Hash TagNumber sign SearchLooking glass SearchLooking glass sign-flag 2Created with Sketch. sign-settings 2Created with Sketch. sign-star 2Created with Sketch. sign-stop 2Created with Sketch. sign-success 2Created with Sketch. Socialhand with pointing finger TechnologiesChevrons ahead like html code GroupCreated with Sketch. TimeClock icon Usabilityhand with pointing finger VisitorUser generic icon
Add competitors
82.4
Screenshot for yelp.com

yelp.com

2015-03-26 23:22:52
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Optimize

SEO

Title

Medium impact Easy to solve

San Francisco Restaurants, Dentists, Bars, Beauty Salons, Doctors

Length: 65 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

San Francisco User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More at Yelp

Length: 130 character(s)

?

Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

San Francisco Restaurants, Dentists, Bars, Beauty Salons, Doctors

www.yelp.com/

San Francisco User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More at Yelp

?
This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
0 6 14 3 0
<H2> Yelp is the best way to find great local businesses
<H2> Yelp Everywhere You Go
<H2> Best of Yelp: San Francisco
<H2> Recent Activity
<H2> New Businesses in San Francisco
<H2> San Francisco Neighborhoods
<H3> Restaurants
<H3> Review of the Day
<H3> Yelp is totally portable
<H3> Popular Events
<H3> Fresh Lists
<H3> Today in Talk
<H3> About
<H3> Discover
<H3> Yelp for Business Owners
<H3> Languages
<H3> Countries
<H3> What's This?
<H3> What's This?
<H3> What's This?
<H4> Yelp Mobile Apps
<H4> Weekly Yelp
<H4> Yelp in The News
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • reviewed 27
  • yelp 25
  • san 12
  • english 11
  • local 11
  • great 10
  • ago 8
  • francisco 8
  • business 8
  • review 7
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Bad reviewed 27 NOK NOK NOK
Average yelp 25 NOK OK OK
Good san 15 OK OK OK
Average review 12 NOK OK OK
Bad english 11 NOK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Good san francisco 11 OK OK OK
Bad minutes ago 7 NOK NOK NOK
Average great local 5 NOK NOK OK
Bad services reviewed 5 NOK NOK NOK
Bad a-ok yay 3 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad whats user arrived 3 NOK NOK NOK
Bad gets start review 3 NOK NOK NOK
Bad good gets start 3 NOK NOK NOK
Bad woohoo good gets 3 NOK NOK NOK
Bad company acquired yelp 3 NOK NOK NOK
?

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 49 images on this web page.

9 ALT attributes are empty or missing.

  • http://s3-media2.fl.yelpassets.com/photo/A4WDBo8iaK1uz6DFgMflMg/60s.jpg
  • http://s3-media2.fl.yelpassets.com/photo/V_z-ZcY0v1_nwWP3tCL3tw/60s.jpg
  • http://s3-media3.fl.yelpassets.com/photo/3Dz2tG2lzH0_2Ti8jTRdHQ/60s.jpg
  • http://s3-media2.fl.yelpassets.com/photo/LWzc0Wpjiik0zWrI1oBW2g/60s.jpg
  • http://s3-media2.fl.yelpassets.com/photo/2ljeSg3Kd2tNlrk5616yZA/60s.jpg
  • http://s3-media1.fl.yelpassets.com/bphoto/k5iaRAuvusKfdhmh7QpGHA/258s.jpg
  • http://s3-media1.fl.yelpassets.com/bphoto/nG87uSHViZmeVU-rZuPnCQ/258s.jpg
  • https://sb.scorecardresearch.com/p?cj=1&c15=&c3=&c2=7130511&c1=2&c6=&c5=&c4=
  • http://secure-us.imrworldwide.com/cgi-bin/m?ci=us-804377h&cg=0&cc=1&ts=noscript
?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

9.5%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
3,522,743    3,522,743
?

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

?

Great, your website directs www.yelp.com and yelp.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

?

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

?

Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

We found underscores in this URL and/or in your in-page URLs.

  • http://www.yelp.com/user_details
  • http://www.yelp.com/c/sf/breakfast_brunch
  • http://www.yelp.com/user_details?userid=VaLgG0gXmSXCcf5BCet4dg
  • http://www.yelp.com/user_details?userid=hZQgF9S5llt-UkAcqPwwbQ
  • http://www.yelp.com/user_details?userid=rpDFghmp2BvF7RDjLxLf5w
  • http://www.yelp.com/biz_photos/baker-beach-sand-stairs-san-francisco?select=HAhlCRKq3iQMT4h3YLSx1Q
  • http://www.yelp.com/user_details?userid=PW20EiWEZM6mmUyKD9btrw
  • http://www.yelp.com/biz_photos/woodhouse-fish-co-san-francisco?select=gjatb5LDjQp_ZPDRQvCfAw
  • http://www.yelp.com/user_details?userid=bDjk0bSM_yR978CfG69h-w
  • http://www.yelp.com/user_details?userid=m-lcLjEz0JMDTIFJ8qXo8w
  • http://www.yelp.com/user_details?userid=ZD7XQl5AmQy1BgNBfoZ-kg
  • http://www.yelp.com/biz_photos/claus-faux-fx-san-bruno?select=k5iaRAuvusKfdhmh7QpGHA
  • http://www.yelp.com/biz_photos/claus-faux-fx-san-bruno?select=nG87uSHViZmeVU-rZuPnCQ
  • http://www.yelp.com/weekly_yelp
  • http://www.yelp.com/user_details?userid=Q7buLEjqWWi6ldBTo1LNaA
  • http://www.yelp.com/list_search?location=San+Francisco%2C+CA&q=&sort=time_updated
  • http://www.yelp.com/tos/privacy_en_us_20130910
?
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Blocking Factors

Low impact Easy to solve

Flash: No

Frames: No

?
Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Medium impact

Created 11 years ago

Expires in 7 years

?
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

Medium impact Hard to solve

We found a Blog on this website.

?

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Average    Average
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

?
Optimize your website for Mobile browsing

Usability

Above the Fold Content

Low impact

Place the most important content above the fold line.

Fold line

?
When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Technologies

Server IP

198.51.132.180

Server location: San Francisco

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

?

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 32 Errors, 14 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

?

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

SSL Secure

Low impact Very hard to solve

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 2 months.

The certificate issuer is DigiCert Inc.

?
Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure to keep your SEO optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
Promote

Social

Facebook Page

Low impact Easy to solve

Likes3

Talking About1

?
These data regarding the Facebook Page are publicly available.

Google+ Page

Low impact Easy to solve

Not found

?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Yelp HQ

140 New Montgomery St, San Francisco
UNITED STATES

Yelp

140 New Montgomery St, San Francisco
UNITED STATES

4159083801

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews

1427258248000

Once upon a time, I loved Yelp. I wrote a ton of reviews (I was "elite," even)-- many of which I notice are gone now-- used the message boards, discovered... – Melody S.

Show more

1427247149000

How would one go about- reporting users to yelp so that they can be deleted or taken down from yelp? Sometimes there are hateful people that message me with... – Julianna I.

Show more

1427186307000

Dear Yelp. When I first became a Yelp Elite 5 years ago I was so proud and excited, unfortunately this feeling of Bliss/Euphoria has faded. Reasons... – Lorelei C.

Show more

1409658761000

Yelp promotes what's wrong w/SF. "Elites" are just attention whores who desperately need approval. It has nothing to do w/writing great reviews. It's a popularity contest so people can feel fulfilled. – Bourbon🍸Explorer

Show more

1408083894000

Conversely, if you leave a positive review and the merchant doesn't' advertise with Yelp, it'll have a slim chance of being posted. I suggest leaving comments here and Urbanspoon, 4get TripAd too. – Mei You

Show more

1400711386000

Try the Yelp – James Hurley

Show more

1379999802000

Everyone looks the same. – Alissa D.

Show more

1368070919000

Greatest meetup venue. Ever. – Cass C

Show more

1365124416000

Security check for html5 meetup SUCKS. – Wouter De Schuyter

Show more

1354656291000

Check out Python meetup! – Simy Rajan

Show more

?
These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

130th most visited website in the World

35th most visited website in  United States

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United States
88.7
India
3.5
Canada
0.6
Popular Countries ccTLD Status
United States yelp.us This domain is booked
India yelp.in This domain is booked
Canada yelp.ca This domain is booked
?

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.