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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Optimize

SEO

Title Tag

Yidio - Discover Where to Watch Full TV Episodes and Movies Online

Length: 66 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Yidio is a service that allows you to watch, discover and personalize TV Shows & Movies across Netflix, Hulu, Amazon, and hundreds of other providers in one place.

Length: 163 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Yidio - Discover Where to Watch Full TV Episodes and Movies Online

www.yidio.com/

Yidio is a service that allows you to watch, discover and personalize TV Shows & Movies across Netflix, Hulu, Amazon, and hundreds of other providers in one p...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 10 36 0 0
<H1> Universal search & discovery for any TV show or movie!
<H2> A fleet of robots
<H2> Search and discover
<H2> Just for you
<H2> Trending Now
<H2> Popular TV Shows
<H2> Popular Movies
<H2> TV Schedule for Tuesday, April 11th
<H2> Just Aired
<H2> Free Movies
<H2> Free TV Shows
<H3> Prison Break - Kaniel Outis
<H3> The Americans - Crossbreed
<H3> Switched at Birth - Long Live Love
<H3> The Fosters - Until Tomorrow
<H3> The Voice - The Road to Live Shows
<H3> Wild Kratts - Archerfish School
<H3> The Price is Right - 04/10/2017
<H3> Outsiders - The Run
<H3> The View - Mon, Apr 10, 2017
<H3> The Talk - Michael Vartan, Kit Hoover
<H3> The Middle - The Confirmation
<H3> Marvel's Agents of S.H.I.E.L.D. - Identity and Change
<H3> Chrisley Knows Best - Dancing Tween
<H3> iZombie - Zombie Knows Best
<H3> The Mick - The Sleepover
<H3> Let's Make a Deal - 04/10/2017
<H3> Brooklyn Nine-Nine - The Audit
<H3> PBS NewsHour - Apr 14, 2017
<H3> Girls - A Goodbye to Girls
<H3> Wild Kratts - Archerfish School
<H3> Girls - Goodbye Tour
<H3> Homeland - America First
<H3> The Real Housewives of Atlanta - Chateau She Did That
<H3> Last Week Tonight with John Oliver - April 9, 2017
<H3> Billions - The Kingmaker
<H3> Bar Rescue - Back To The Bar: Hallelujah For Jon
<H3> Feud: Bette and Joan - Hagsploitation
<H3> Into the Badlands - Palm of the Iron Fox
<H3> Keeping Up with The Kardashians - When It Rains, It Pours
<H3> The Good Fight - Self Condemned
<H3> When Calls the Heart - Courageous Hearts
<H3> NCIS: Los Angeles - From Havana With Love
<H3> Home Fires - Episode 2
<H3> Once Upon a Time - Mother's Little Helper
<H3> The Kennedys After Camelot - New Beginnings
<H3> Mountain Monsters - The Rogue Team Rises: Part 1
and 44 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • episode 19
  • itunes 12
  • shows 8
  • movies 7
  • cbs 6
  • prime 4
  • showtime 4
  • sling 4
  • fox 4
  • pbs 4
  • girls 3
  • amazon 3
  • app 3
  • abc 3
  • browse 3
  • netflix 3
  • apr 2
  • knows 2
  • goodbye 2
  • discovery 2

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
episode 19
iTunes 12
Shows 8
Movies 7
CBS 6
Keywords (2 words) Freq Title Desc <H>
streaming services 2
Wild Kratts 2
Kratts Archerfish 2
Archerfish School 2
PBS Kids 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 126 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

407,547    407,547

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.yidio.com and yidio.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.yidio.com and yidio.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

Missing

We checked yidio.com but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.
Normally, your XML sitemap would be found at yidio.com/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 10 years ago

Expires in 4 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

yidio.com on an iPhone
yidio.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Perfect, the most important buttons/links are large enough to be tapped easily.

Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Very Slow    Very Slow

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Reduce server response time

Minify CSS

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for yidio.com is Very Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

yidio.com

Length: 5 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
yidio.net Expires in 4 months
yidio.org This domain is booked
yidio.info This domain is booked
yidio.biz Available. Register it now!
yidio.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
yidioo.com This domain is booked
yidip.com This domain is booked
yidik.com This domain is booked
yiidio.com Available. Register it now!
yidii.com This domain is booked
idio.com This domain is booked
yidoo.com This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

89%    89%

Child safety

86%    86%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when yidio.com goes down.
Free Trial

Server IP

52.26.246.31

Server location: Boardman

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a month ago.

The certificate issuer is COMODO CA Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares5756

Google™ +0

Linkedin Shares30

Pinterest Shares0

StumbleUpon23032

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Yidio Facebook Page

Talking About1,643

URL
Name
Yidio
About
Yidio is a Free service that allows you to watch, discover and personalize TV shows & movies online across every provider like Netflix, Hulu, Amazon, iTunes, and more. http://www.yidio.com Follow us on Twitter @Yidio http://twitter.com/Yidio
Mission
To help make it easy for users to find and watch their favorite TV shows & movies across any device or provider.
Company overview
Yidio.com makes it easy to find, enjoy and watch more than a million TV shows & movies on your laptop, TV, tablet or your mobile phone. Access all your favorite TV shows & movies from providers like Hulu, Netflix, iTunes, MTV, ABC, CBS, and more! Yidio's editorial team keeps fans in tune with their favorite celebrity gossip, TV and movie news.
Meta Description
What is Yidio?
Yidio is a Free service that allows you to watch, discover and personalize the worlds TV Shows & Movies in one place. The TV shows and movies you want to watch are everywhere, in every corner of the internet. They're on TV network sites. They're on on-demand streaming services. They're available to watch for free and with your subscriptions. Just about anything you want to watch is out there somewhere, but finding exactly what you want to watch exactly when you want to watch it isn't always easy.

That's where Yidio comes in. We are Your Internet Video, and we're all about pulling all of your favorite videos together in one place so that you can spend your time watching instead of searching. We aggregate video content across hundreds of sources giving providing users with over 1 million pieces of TV show and movie content at their finger tips.

Discover New Shows and Movies
Even if you're not sure exactly what you're looking for, Yidio can help. Our collection of shows and movies is searchable, and it's organized by provider and by genre, so you can quickly find something you like based on your interests and preferences. We also provide you with a daily TV schedule and up-to-the-minute TV and movie news and trends, so you can always tell what's new and hot.

After you've spent some time with Yidio, you'll have no problem finding something new to watch. Tell us which videos are your favorites, and we'll use that information to put together recommendations of other shows and movies that you might like based on your preferences. And if you use our on-site chat tools to talk about the shows you love, you'll find yourself in the middle of an active community of people who share your interests, which makes it even easier to find new shows that you might not have found otherwise. Yidio currently has over 3 million registered users, and that's the kind of community that is bound to broaden your video-watching horizons.

Personalized TV and Movie Newsfeed
Not only does Yidio make it possible for you to find your favorite shows and movies without endlessly traveling all over the internet, but we'll even bring your favorites directly to you. If you create a personalized profile and take advantage of our newsfeed services, we'll deliver a regular stream of information about your favorite shows right to your virtual doorstep via Facebook, Twitter or email.

You can choose to be notified, either daily or weekly, when new episodes or clips of your favorite shows are available online, when your favorite shows are in the news, when new first-run episodes are scheduled to air offline, and more. You won't have to worry any longer that there's something going on out there that you're missing because you don't know where to look. Now you don't have to look any further than your newsfeed.

In fact, your days of searching far and wide are over. Make Yidio your first stop when you're ready to watch a TV show or movie, and you can be sure you're in the right place to find exactly what you're looking for.
Great, your brand's Facebook page is linking to yidio.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter™ Account

@yidio

The Twitter™ Account @yidio is booked and it is linked to your website.

Name
Followers
12,486
Tweets
17,101
Bio
Watch all your TV & movies in one place while staying up-to-date on the latest entertainment news from our editors.
Location
San Francisco, California
Created
10 years ago
Great, your Twitter account is linked to yidio.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

%(displayNames)s's Google+ cover picture

Total page +1s22,575

Total circles you're in 13,830

URL
Name
Yidio
Tagline
Watch TV Shows & Movies Online
Introduction
Yidio makes it easy to watch tv shows and movies online.  Join today to access content from every provider, get recommendations, custom schedule, reminders and more! 
This is the Google+ page for yidio.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of yidio.com in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor yidio.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very High    Very High

This shows your estimated traffic for yidio.com compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

16,542th most visited website in the World

4,843th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to yidio.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

88.1%    88.1%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States yidio.us This domain is booked
India yidio.in Available. Register it now!
United Kingdom yidio.uk Available. Register it now!
Pakistan yidio.pk Available. Register it now!
Canada yidio.ca Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.