Marketing Checklist Top priorities for yokwe.net :
79 personalized tasks for
online marketing success!
Yokwe Online :: http://www.yokwe.net
Length: 36 character(s)
Great, your title tag contains between 10 and 70 characters.
Make sure your title tag is explicit and contains your most important keywords.
Be sure that each page has a unique title tag.
Length: 20 character(s)
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).
A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Check your Google™ Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
Yokwe Online :: http://www.yokwe.net
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
We found 45 images on this web page.
7 ALT attributes are empty or missing.
Good, most or all of your images have alternative text (the alt attribute).
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.
Great, this page's ratio of text to HTML code is higher than 15 percent.
Although your text to code ratio is good, you can always improve it by adding more text content to your pages.
A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.
As long as the content is relevant and gives essential information, it is a plus to have more of it.
Great, your website has a robots.txt file.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
Your website does not have an XML sitemap - this can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.
Warning! We've detected parameters in a significant number of URLs.
Consider rewriting your URLs.
Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
While Google™ treats hyphens as word separators, it does not for underscores.
Created 17 years ago
Expires in 10 days
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
We have not found a Blog on this website.
Your website does not have a blog.
In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.
Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.
Use our tips to optimize your blog and improve performance.
If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.
Great, your website has a favicon.
Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Resource: Check out this amazing idea.
Custom 404 Page
Great, your website has a custom 404 error page.
Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.
Great, you have declared the language.
Make sure your declared language is the same as the language detected by Google™.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
Structured Data Markup
No Structured Data Markup has been detected
Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
Register the various extensions of your domain to protect your brand from cybersquatters.
Register the various typos of your domain to protect your brand from cybersquatters.
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.