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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Yokwe Online :: http://www.yokwe.net

Length: 36 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description


Length: 20 character(s)


Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Yokwe Online :: http://www.yokwe.net



This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
0 5 15 0 0
<H2> News
<H2> Majuro: 2013 Pacifc Forum Opening Programs
<H2> Forums
<H2> Last x Downloads
<H2> Downloads Statistics
<H3> DOE Science Foundation Program Scholarship Award Announcement
<H3> What to Know about Bill No.43 – The Social Security (Amendment) Act of 2013
<H3> APEC Chair Holds Special Session with Marshall Islands and Pacific Envoys
<H3> World-wide Coverage of Marshall Islands Call for "Climate Change" Action
<H3> Taiwanese Delegation to Share Diabolo Culture with Marshall Islands
<H3> Marshall Islands President Calls World Leaders to "Common Responsibility"
<H3> Marshall Islands Takes Taekwondo Gold at Pacific Mini Games
<H3> Marshall Islands President, UN Secretary-General Discuss Stronger UN, Pacific Partnership
<H3> GAO Report Points to Continued Challenges for Micronesia and the Marshall Islands
<H3> Marshall Islands' President Welcomes Courtesy Call by US DOI's Secretary Jewel
<H3> Majuro Declaration for Climate Leadership
<H3> 44th Pacific Islands Forum: Forum Communique
<H3> Marshall Islander SPC Regional Director Makes Official Rounds
<H3> Marshall Islands: Preparations Enter Final Phase for 44th Pacific Islands Forum
<H3> Visit the Marshall Islands' New Museum

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Alt Attribute

We found 45 images on this web page.

7 ALT attributes are empty or missing.


Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.


Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No


Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 18 years ago

Expires in a month


Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

yokwe.net on an iPhone
yokwe.net on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Great, your website has a favicon.


Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon


Declared: English

Detected: English


Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Typo Availability

Domains Status
yoke.net This domain is booked
uokwe.net Available. Register it now!
yyokwe.net Available. Register it now!
yokwr.net Available. Register it now!
yowe.net This domain is booked
yokwee.net Available. Register it now!
yokae.net Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when yokwe.net goes down.
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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


We didn't detect an analytics tool installed on this website.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


Great, language/character encoding is specified: utf8


Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to yok.yokwe.net.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

Renew your SSL certificate now, it expires 5 months ago.

Watch out, the issuer of the certificate is "self-signed".

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @Yokwe is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Goodyear, AZ
8 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter


Local Directories

Upgrade to see the latest reviews of yokwe.net in local directories
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SERP Checker

Google™ Ranking

Upgrade to monitor yokwe.net’s Google ranking for custom keywords
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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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