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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Affordable Women Clothing 2017 | More Outfits On Sale - Bonny YZOZO Boutique Store

Length: 82 character(s) (631 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Here, YZOZO can give you recommend what is ready to wear. And here, don’t worry about how to match every day anymore! YZOZO can supply more women boutiques for you, which is full surprise!

Length: 188 character(s) (1,149 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Affordable Women Clothing 2017 | More Outfits On Sale - Bonny YZOZO Boutique Store


Here, YZOZO can give you recommend what is ready to wear. And here, don’t worry about how to match every day anymore! YZOZO can supply more women boutiques ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 10 6 3 40
<H2> TOP
<H3> DRESSES One-piece Dress
<H3> TOP T-shirts
<H3> COAT Overcoat
<H3> DRESSES Skirts
<H3> TOP Shirt
<H3> Bonny YZOZO Boutique Store
<H4> Newsletter
<H4> Information
<H4> My account
<H5> 2017 winter women new style fashion sexy neck strapless lace dress
<H5> 2017 autumn dresses new dress Turtleneck black dress long sleeve slim dress
<H5> Sexy deep v neck long dress summer 2017 solid sleeveless drape chiffon dress
<H5> In summer 2017 fashion lined loose cut five minutes long dresses sleeves dress
<H5> New style sexy show spring/summer 2017 backpack hip skirts slim splice dress
<H5> Flower Spring 2017 new vintage dresses dress sexy cut slim dress
<H5> 2017 spring summer sweet art bow tie cropped sleeve dress shirt dress fashion...
<H5> Strapless dresses women's summer sweet little fresh strap floral sleeveless...
<H5> 秋冬新款女装上衣性感大V领褶皱修身长袖女t恤打底衫
<H5> Autumn dresses new fashion loose leisure long sleeve strapless sweater coat...
<H5> Spring/summer 2017 new hand-painted prints loose t shirt to the side seam bow...
<H5> 2017 women new fashion back crossover crew neck bat sleeve long t-shirt
<H5> White baseball striped sleeve splicing rib leader navel-baring shirts
<H5> 2017 autumn dresses new fashion long sleeve bottoming shirt shirt slim...
<H5> Funny posted summer grey logo short sleeve t shirt women printing t shirts
<H5> Autumn and winter women's wear new letters printed sleeve of seven casual...
<H5> 2017 winter dresses new style fashion simple double pocket of working women...
<H5> Put new wind in the long loose Plaid wool coats for fall/winter wool coat women
<H5> Sporty sequined Eye Of The Tiger-letter printed baseball jacket
<H5> Mmm three peacock feathers loop placket buckle faux fur jacket long sleeve...
<H5> Luxury short coat is soft and comfortable faux fur women coats
<H5> 2017 winter women's wear new fashion College style zippered pockets hooded...
<H5> 2017 women new fashion personality and handsome in winter warm skin jacket
<H5> Autumn and winter women's wear new fashion classic short jacket in embroidery...
<H5> 2017 summer new style fashion sexy fold double pockets elastic waist skirt
<H5> Fall 2017 women's hip new high waist slim a-skirt skirts
<H5> 2017 summer dress new fashion stars printed lace slit long skirt
<H5> Spring/summer 2017 new elegant sexy buttocks pencil gold glitter embroidery...
<H5> 2017 winter women's wear new fashion Academy style buckle Stud a-line skirt
<H5> 2017 winter women's wear new fashion military button pencil skirt
<H5> Black bust perspective summer chiffon long skirt high waist mesh Tutu skirt...
<H5> 2017 winter women's wear new fashion irregular hem high waist long skirt
<H5> Autumn ladies ' striped shirt long sleeve relaxed Sun jacket student coat
<H5> 2017 new professional women in Navy fashion simple shirt slim long sleeve blouse
<H5> Spring 2017 new art vintage woven DrawString collar suede double Pocket blouse
<H5> 2017 new autumn and winter sweet fresh white shirt slim ladies long sleeve...
<H5> End of autumn and winter women's wear new shirts shirts long sleeve shirts...
<H5> Autumn and winter ladies new long sleeve loose white shirt women long shirt...
<H5> Autumn dresses new style strapless strap trumpet sleeves long sleeve shirt...
<H5> 2017 winter women new fashion quality decorative metal circle cuff straps shirt
and 57 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • review(s) 35
  • long 18
  • fashion 17
  • $4299 16
  • shirt 15
  • sleeve 15
  • winter 14
  • dress 14
  • $4499 14
  • summer 11
  • women 10
  • $4899 10
  • women's 9
  • skirt 8
  • dresses 8
  • style 7
  • slim 7
  • wear 7
  • shirts 7
  • $4699 6

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 52 images on this web page.

8 ALT attributes are empty or missing.

and 3 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.yzozo.com and yzozo.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.yzozo.com and yzozo.com to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 2 years ago

Expires a year ago

Your domain is the human-readable address of your website on the Internet.

It looks like yzozo.com is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register yzozo.com for up to 10 years? By doing so, you will show the world that you are serious about your business.


Mobile visits

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Mobile Rendering

yzozo.com on an iPhone
yzozo.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 5 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
yzozo.net Available. Register it now!
yzozo.org Available. Register it now!
yzozo.info Available. Register it now!
yzozo.biz Available. Register it now!
yzozo.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
yyzozo.com Available. Register it now!
yzoso.com Available. Register it now!
yxozo.com Available. Register it now!
yaozo.com This domain is booked
yzoz0.com Available. Register it now!
yzoao.com Available. Register it now!
yzozoo.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when yzozo.com goes down.
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Server IP

Server location: Las Vegas

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is COMODO CA Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for yzozo.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with yzozo.com and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @yzozo is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

10 years ago
We found a Twitter profile for your brand, but it's not linked to yzozo.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Local Directories

Upgrade to see the latest reviews of yzozo.com in local directories
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Keyword Tool

Google Ranking

Upgrade to monitor yzozo.com’s Google ranking for custom keywords
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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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