zolando.nl Screenshot


To Improve


Title Tag

Fashion en lifestyle online kopen | ZALANDO.NL

Length: 46 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Schoenen, fashion, lifestyle & sportartikelen online shop ► Geen verzend- en retourkosten ✔ Snelle levering ✔ Veilig betalen ✔ Meer dan 1500 merken!

Length: 148 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Fashion en lifestyle online kopen | ZALANDO.NL


Schoenen, fashion, lifestyle & sportartikelen online shop ► Geen verzend- en retourkosten ✔ Snelle levering ✔ Veilig betalen ✔ Meer...

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
5 4 2 1 6
<H1> Welkom bij Zalando!
<H1> Dames
<H1> Heren
<H1> Kinderen
<H1> Zalando - De grootste online shop voor fashion, schoenen en accessoires!
<H2> Zalando - Fashion, fashion en nog eens fashion!
<H2> Zalando.nl - Voordelig en eenvoudig online fashion shoppen!
<H2> Bekijk ook eens ons modelexicon:
<H2> En ons overzicht van goedkope fashion:
<H3>   Topmerken bij Zalando
<H3> Wachtwoord vergeten?
<H4> Inloggen
<H5> Zalando Nieuwsbrief
<H5> Betalingsmogelijkheden
<H5> Wij versturen met
<H5> Zalando Internationaal
<H5> Zalando Onderscheidingen
<H5> Zalando apps

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • zalando 26
  • fashion 16
  • voor 13
  • aan 9
  • niet 7
  • merken 6
  • winkelwagen 6
  • online 6
  • alstublieft 5
  • kleding 5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
zalando 26
fashion 16
voor 13
aan 9
niet 7
Keywords (2 words) Freq Title Desc <H>
vul alstublieft 4
alstublieft inloggegevens 4
dames heren 3
geweldige fashion 3
voor zomer 2
Keywords (3 words) Freq Title Desc <H>
vul alstublieft inloggegevens 4
inloggegevens aan melden 2
dames heren kinderen 2
alstublieft inloggegevens aan 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 16 images on this web page.

5 ALT attributes are empty or missing.

  • http://a1276.ztat.net/lpo/zalando/lp/2014/07/lpo-6989/gendersplit_female.jpg
  • http://a1276.ztat.net/lpo/zalando/lp/2014/07/lpo-6989/gendersplit_male.jpg
  • http://a1276.ztat.net/lpo/zalando/lp/2014/07/lpo-6989/gendersplit_kids.jpg
  • http://a1276.ztat.net/lpo/zalando/lp/2013/07/lpo-3513/footer/2013kw16_nl_hp-footer_305x50.jpg
  • http://track.zalando.nl/803256651338666/wt.pl?p=311,www.zalando.nl%2F,0,0,0,0,0,0,0,0&mc=wmc%3Bwt_ga%3Bwt_ga1%3Bwt_ga2%3Bwt_ga3%3Bwt_ga4%3Bwt_ga01%3Bwt_ga02%3Bwt_ga03%3Bwt_ga04%3Bwt_ga05%3Bwt_ga06%3Bwt_ga07%3Bwt_ga08%3Bwt_ga09%3Bwt_ga10%3Bwt_ga11%3Bwt_ga12%3Bwt_ga13%3Bwt_ga14%3Bwt_ga15%3Bwt_ga16%3Bwt_ga17%3Bwt_ga18%3Bwt_ga19%3Bwt_ga20%3Bwt_ga21%3Bwt_ga22%3Bwt_ga23%3Bwt_ga24%3Bwt_ga25%3Bwt_ga26%3Bwt_ga27%3Bwt_ga28%3Bwt_ga29%3Bwt_ga30%3Bwt_ga31%3Bwt_ga32%3Bwt_ga33%3Bwt_ga34%3Bwt_ga35%3Bwt_ga36%3Bwt_ga37%3Bwt_ga38%3Bwt_ga39%3Bwt_ga40%3Bwt_ga41%3Bwt_ga42%3Bwt_ga43%3Bwt_ga44%3Bwt_ga45%3Bwt_ga46%3Bwt_ga47%3Bwt_ga48%3Bwt_ga49%3Bwt_ga50%3Bwt_ga51%3Bwt_ga52%3Bwt_ga53%3Bwt_ga54%3Bwt_ga55%3Bwt_ga56%3Bwt_ga57%3Bwt_ga58%3Bwt_ga59%3Bwt_ga60%3Bwt_ga61%3Bwt_ga62%3Bwt_ga63%3Bwt_ga64%3Bwt_ga65%3Bwt_ga66%3Bwt_ga67%3Bwt_ga68%3Bwt_ga69%3Bwt_ga70%3Bwt_ga71%3Bwt_ga72%3Bwt_ga73%3Bwt_ga74%3Bwt_ga75%3Bwt_ga76%3Bwt_ga77%3Bwt_ga78%3Bwt_ga79%3Bwt_ga80%3Bwt_ga81%3Bwt_ga82%3Bwt_ga83%3Bwt_ga84%3Bwt_ga85%3Bwt_ga86%3Bwt_ga87%3Bwt_ga88%3Bwt_ga89%3Bwt_ga90%3Bwt_ga91%3Bwt_ga92%3Bwt_ga93%3Bwt_ga94%3Bwt_ga95%3Bwt_ga96%3Bwt_ga97%3Bwt_ga98%3Bwt_ga99%3Bwt_ga100%3Bwt_ga101%3Bwt_ga102%3Bwt_ga103%3Bwt_ga104%3Bwt_ga105%3Bwt_ga106%3Bwt_ga107%3Bwt_ga108%3Bwt_ga109%3Bwt_ga110&cg1=Homepage&cg5=zalando&cg6=nl&cg11=Homepage&&cb7=x.x%7ChasCustomerId.0%7ChasOrders.0%7ChasNewsletter.0%7Cgender.x%2Cx%7CsoftLogin.0&cb27=ig%3Aall%3Aig%7Cgc%3Aall%3Agc&cp18=Homepage.Alle

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

4    4

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Great, your website directs www.zolando.nl and zolando.nl to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.




Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Start Your Free Trial

Mobile Rendering

zolando.nl on an iPhone
zolando.nl on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.




Length: 7 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

71.3 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.51 second(s) (141.05 kB/s)


Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Declared: Missing

Detected: Dutch


You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Domain Availability

Domains (TLD) Status
zolando.com Expires 3 months ago
zolando.net Expires 3 days ago
zolando.org This domain is booked
zolando.info Available. Book it now!
zolando.biz Available. Book it now!
zolando.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
xolando.nl Available. Book it now!
zilando.nl Available. Book it now!
zokando.nl Available. Book it now!
zolzndo.nl Available. Book it now!
zoland0.nl Available. Book it now!
zolano.nl This domain is booked
zoland9.nl Available. Book it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Safe Browsing

Great, your website is safe.


No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server Uptime

Upgrade now and get notified when zolando.nl goes down.
Start Your Free Trial

Server IP

Server location: MANCHESTER


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 13 Errors, 58 Warning(s)


W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.



Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Start Your Free Trial

Facebook Page

Not found

The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @zolando is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

im interested in meeting people
Account Age
5 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] Zalando Nederland

Total page +1s21,032

Total circles you're in19,015

Zalando Nederland
Zalando.nl is de webshop voor schoenen, kleding en beauty van de bekendste merken. Gratis verzending en retour tot 100 dagen! http://www.zalando.nl
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Upgrade to see the latest reviews of zolando.nl in local directories
Start Your Free Trial


Google™ Ranking

Upgrade to monitor zolando.nl’s Google ranking for custom keywords
Start Your Free Trial



Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Start Your Free Trial