5 Email Marketing Hacks to Boost Your SEO Efforts
Why do marketers turn to email marketing?
“To boost SEO” is probably not the first thing that comes to mind. And while email marketing is great for building and nurturing customer relationships, it can also be a powerful tool for optimizing SEO. With the right strategies, combining email and SEO can become one of your most powerful business assets.
So how can email and SEO work as complementary tactics?
Your email subscribers are more engaged compared to casual visitors. To keep them around and forge long-term relationships, they expect valuable email content from you. As you deliver it on a regular basis, you keep your brand top of mind since readers turn to your emails for expert tips and updates.
In SEO, your goal is to bring people to visit your website. With the right content, you build authority and transform your business into an industry thought leader. So, both channels share a common objective: targeting your audience with helpful content that matches their interests. When you combine these powerful strategies, you double the chances of delivering what they need and establishing your reputation as a niche expert.
Do you like the sound of it? Below you'll find five simple and effective email marketing hacks to enhance your SEO strategy.
1. Share your Top-Performing and Latest Blog Posts
No matter the industry you're in, your blog's top hits and fresh content deserve all the attention they can get. Your email campaigns get them in front of more users. Not just any users, but qualified leads who subscribed to hear from your brand.
There's a double benefit here. Your most popular blog posts are valuable pieces that users enjoyed reading or found useful. So, it makes sense that they'll perform equally well in your emails. What about your latest blog posts? These articles bring something new to the table, helping you keep your audience up to date with the most recent insights into your industry.
Repurposing both types of blog content into your emails not only drives traffic to your website but also saves you time from creating email material from scratch.
The first step is to identify your top-performing blog posts using analytics and select the recent pieces that align with your recipients’ current interests. Then, break them into snippets, create enticing CTAs, and include them in your email newsletters. This combination of blog post favorites and fresh content will drive more people to your blog, thus increasing your rankings on SERPs. Consequently, more users will discover your website's value.
Sharing outstanding and recent blog content via email works for every business with a blog. But, naturally, it's especially fruitful for bloggers. As a blogger, you put in significant effort publishing helpful and timely content. And sometimes it's a one-person endeavor.
Entering RSS feed emails. Basically, an RSS feed email summarizes important website updates into email-friendly format automatically. That way, you deliver fresh blog content straight at your recipients’ inboxes using shorter and more engaging blocks of text.
Does it sound complicated? It really isn't if you pick the right email marketing platform. Solutions like Moosend and Kit are among the best email marketing software for bloggers that offer RSS email campaigns. By setting up RSS feed emails, these platforms automatically turn fresh blogs into digestible email content a few minutes after publication, driving visitors to your site.

Torque uses this type of email to promote their latest content. They choose to include a single piece, so they don’t overwhelm readers with multiple options. But you can easily share more blogs in an email digest, given that you keep your email clear and focused.
2. Promote Video Content, Reports, and Customer Testimonials
Great email content goes beyond blog posts, including videos, infographics, and reports. You can use email to promote your top-rated products and brand-new features, too. It might even be an exclusive discount that will urge subscribers to visit your site.
Use the following ideas to bring traffic to your website through email marketing:
- Display images of popular products with positive reviews and ratings in your email content, linking back to their landing pages. The combination of high-quality visuals with social proof elements encourages engagement while reinforcing your website's authority with search engines.
- Use engaging thumbnails and actionable CTAs to share your best explainer videos on YouTube, where recipients can learn everything about the topic in a few minutes. Just make sure that the video is linked to one of your web pages instead of your YouTube channel to maximize SEO impact.
- Direct readers to insightful reports or infographics you've published on your site. That way, they can find accurate information in a digestible format, and you enhance your reputation as a trusted source of information.
- Include customer testimonials and reviews in your emails to help readers understand how other users find value in your product. This kind of authentic and informative content builds trust with your audience while being a priority for Google, too.
Subject line:💥 New Feature Alert: Preference Center

Moosend's email has a unique focus point: announcing its new Preference Center feature. The email layout is straightforward and readable, using bullet points, phrases in bold, white space, and clear sections. That way, readers don't miss the key point: understanding how the new feature will help them tailor their email communication. Plus, the brand includes a useful summary and a strong CTA directing subscribers to read all about the new functionality.
3. Include Keywords for Enhanced Performance
Keywords. Perhaps the number one component for SEO success. One might argue that SEO algorithms don't affect the reach of your email campaigns—at least not directly. But conducting keyword research for email is of utmost importance to improve both email marketing metrics and SEO.
Imagine you send an email promoting a free downloadable guide offering expert tips on a common industry pain point. Now let's say subscribers don't download it immediately. But the keywords used, aligned with the ones on your website and blog, help readers associate your brand with these topics.
That way, the next time your audience seeks guidance, they're more likely to pick your content among the other resources ranking high in SERPs. Or even head straight to your website for answers instead of performing a generic search.
By optimizing the keywords in your emails, you match your messaging with the phrases your target audience searches for or is interested in. So, recipients see that the language you use resonates with their challenges and needs, which makes your emails feel more relatable.
Another means towards this goal is email personalization. Seeing that not all users search for the same keywords, you create content tailored to each group's interests. You should do the same in your emails, customizing the content based on recipient preferences, thus improving email engagement. The more your subscribers interact and click through your email content, the more you increase chances of them consulting your website for more.
4. Repurpose Email Content into Blog Posts
We talked about using your best onsite content to create compelling emails. It works the other way, too. Your best-performing emails help you identify what kind of content your subscribers prefer. Not only can you use it to refine your email campaigns, but also to better understand audience needs and optimize your content marketing accordingly.
Therefore, you should consider repurposing high-performing email content into useful blog posts to gain website traffic. Your emails work like keyword research tools. If an email campaign brings impressive results in terms of opens, clicks, and conversions, you can use it as guide for a helpful and detailed article.
For example, did the subject line "Boost your remote team's productivity with these tips” perform great in open rates? You can capitalize on your audience's interest in improving efficiency while working remotely by creating a blog post on “X Strategies to Boost Productivity for Remote Teams.”
Or you can use insights from your emails to customize your blog content, so it addresses a specific segment's needs. Did subscribers from the event industry click on an email link to download an event invitation template? Then, you can consider gathering the most effective event invitation practices and customizable templates in a blog post, helping them increase registrations.
Of course, you'll need to tweak your email, so it performs equally well as a blog post. To make it SEO-friendly, create the right headings, add visuals, and boost it with more content to meet the desired length (if needed). And let's not forget incorporating the appropriate primary and secondary keywords to ensure SEO success.
5. Use Referral Programs and Social Sharing
People love getting something in return for their brand interactions. Sure, the quality of your content plays a pivotal role in customers recommending your brand to friends and peers. But to give them an extra nudge, you can match it with small rewards to encourage referrals.
How does this email strategy allow for higher website rankings? The first step is to use your emails as part of your referral program. Add referral links directly in your emails so recipients can earn points each time someone subscribes via the link.
For example, Marketing Brew shares a unique referral link with its recipients. The more people sign up through it, the more points the recipient earns. Once they reach a certain number of points, they’re rewarded with swag.
But referral bonuses are just an extra incentive. People might be eager to recommend your products or services just because they're great—and you ask nicely. It might be something really simple. For example, if you include blog post links in your emails, you may ask subscribers to share them on their social media accounts. Another straightforward option is to encourage them to forward your email to their contacts.
As you keep growing your email list through referral and social sharing, you get to amplify the efforts already discussed and drive more traffic to your site. The best part is that it will also be quality traffic. How do you know that? Consumers trust friend and peer reviews more than the brand's marketing content. Since the people recommending your brand already trust and enjoy your offerings, their referrals are more likely to be genuinely interested, too.
Subject line: Share the love, make £10.

Surreal's email promotes their referral program right from the straightforward subject line. By mentioning both the action expected and the incentive offered, readers know exactly what they'll gain. The email design is clean and centered around the key action, highlighted in two prominently placed CTA. More importantly, the email copy gets straight to the point. Without unnecessary details, it's all about what's in it both for recipients and their referral.
Boost SEO Performance with Value-Packed Emails
When businesses look for ways to improve their SEO performance, perhaps they don't immediately think of email. But nowadays, boosting your SEO efforts only in direct ways is a content marketing mistake. Brands should go beyond classic keyword research, exploring different tactics to give SEO a boost. One of them includes joining forces with email.
When using email marketing hacks to improve your SEO, try to experiment with several types of content. Do blog post digests work well with readers? Or do they prefer learning all about your products and services through video content?
Similarly, it’s critical to go through your email metrics regularly to determine whether your practices are helping you improve both your email marketing and SEO efforts. Is your organic traffic increasing? Which content performs better in your emails?
Don't hesitate to use your emails to ask for customer feedback, too. While email metrics offer critical insights into audience preferences, it's better to hear it from the source. Add short email surveys and polls in your emails to understand what kind of content subscribers want to explore. Using their input, you'll be able to give them what they want in different touch points, optimizing customer experience.