SEO Guides - Learn SEO

Latest SEO Guides

How Navigation Makes Your Site More Accessible

Making your pages easily navigated is imperative to making your website accessible for all users, as barriers prevent people from fully accessing content.

Adding Structured Data in Wix | Beginners to Advanced Guide

Structured data is one of the most central and important SEO topics these days. Learn how to implement it properly using WooRank and Wix.

Keyword Research for SEO

What is keyword research and why does it matter for SEO? Read the guide to keyword research to learn all the best ways to find SEO keywords for any website.

Favicons | How Favicons Impact SEO

Favicons are small icons that visually represent a website or brand. Learn how they work, what they do and what role they play in your website's SEO.

Google's SERP Features Explained

What is a SERP feature in Google's search results? Learn how each of Google's SERP features work, what they measure and if you can claim them for yourself.

User Behavior | Tracking and Analyzing Website Data

User behavior is a way of measuring how people interact with your website. Learn what user behavior metrics you should track to help improve your marketing.

Structured Data | How Does Structured Data Work for SEO?

Structured data allows you to markup your content in a way that is readable by machines. Learn structured data basics and how to use it for your site.

Server Uptime and Downtime

Uptime refers to the amount of time that your site is "live" and accessible to users. Downtime refers to the opposite. Learn how to maximize uptime for SEO and performance.

Maximize SEO with Google Analytics

Analytics refers to using data analysis to spot trends and draw conclusions. Learn how to use Google Analytics to maximize your website's SEO performance.

Canonical Tags and SEO

Canonical tags help search engines find the original version of a page. They can be a simple yet powerful tool for search engine optimizing your website.

Best Practices for HTML Language Declaration

Learn best practices and common errors to avoid when declaring a language in the HTML language attribute.

How Does Mobile Font Size Impact SEO?

Setting the right font size to make your site readable on users' mobile devices is part of mobile friendliness. Learn how to implement it to your site.

Mobile SEO: Mobile Compatibility and Touchscreen Readiness

Learn how to make sure your site provides mobile users with the best experience and improve mobile SEO with mobile compatibility.

Why Mobile Speed Matters in SEO

Page speed has a major impact on a page's rank in mobile search results. Learn what issues impact mobile speed and how to optimize load time.

SEO Impact of IP Address

Learn the SEO impact of your IP address and whether dedicated or shared are best for you.

Duplicate Content | What is Duplicate Content?

Learn what duplicate content is, how it happens happens, its impact on SEO and how to fix duplicate content on your site.

How to Evaluate Backlink Quality

Backlink quality is even more important that the number of links pointed at a page. Learn how to determine if it's helping or hurting your SEO.

SEO URLs: Principles and Best Practices for SEO

What is a URL, how do they impact SEO and how do you get the most out of them for your website? Learn all you need to know about URLs and SEO.

Search Engine Crawlers & Crawling

Search engine crawlers are how search engines find, read and store pages to show in search results. Learn about how search crawlers impact SEO in our guide.

Why You Should Use Minification

What is minification and how can it help your website's SEO? Read this guide to learn everything you need to know about minification and search engine optimization.

HTTP Status Codes

What are HTTP status codes and what role do they play in SEO? You've likely heard of 404 and maybe even 301, but there are a lot more. And they all have implications for SEO.

SEO Keywords

What are keywords and how do they work in SEO? Different types of keywords bring different types of value to your website, depending on your SEO strategy.

What is Search Intent?

The particular goal someone has when searching online is their intent. Targeting search intent is integral to modern SEO.

Want to Reduce Your Pages' File Size by 90%?

Enabling compression for your site's files can reduce file size and load time. Follow our guide to use GZIP compression to improve user experience and SEO.

Why Your 404 Page Matters in SEO

404 pages impact the way users & search engines access & interact with websites. Read our guide to 404 pages to learn how to use these pages to improve SEO & UX.

What Are Crawl Errors? Why Do Crawl Errors Matter?

Crawl errors are issues that crawlers encounter while trying to access your pages. They can be URL-specific or cause your entire website to be inaccessible.

Leverage Asset Caching to Improve SEO

Caching the assets on your web pages (images, CSS, scripts, etc.) allows users to save them to their local computers. This helps pages load faster upon subsequent visits, improving Google rank.

Link Reclamation - Find and Reclaim Lost Link Juice

Link reclamation fixes broken inbound links and unlinked mentions. Build up lost backlinks as a quick win, to start a campaign and to establish trust and authority.

International SEO Site Structure

To be successful in your international SEO, you need to create your global site with the right site structure.

Your Robots.txt Starter guide

Robots.txt is an important technical SEO element. Learn how to create, optimize and test your file in our in-depth robots.txt guide.

Mobile Viewport | How to Use the Viewport for SEO

What is the mobile viewport and why does it matter for SEO? Learn how to configure your viewport to make your pages responsive and improve mobile SEO.

Cómo generar enlaces para SEO

La generación de enlaces es uno de los procesos SEO más importantes, ya que aumenta la autoridad de la web y mejora su posicionamiento.

Hreflang: Your Complete Guide to Hreflang & SEO

This SEO guide explains what the hreflang tag is, how it works and how to add it to your site so you can target specific languages and/or countries online.

How to Use Robots.txt for SEO

What is a robots.txt file, what does it do and how can you make the best use of it for your SEO? Learn how to create & optimize your site's robots.txt file.

How to Make Your Site Mobile Friendly for SEO

What is mobile friendliness and how can you make your site mobile friendly? Learn how to create your pages and content to boost your mobile SEO.

Link Reclamation: How to Reclaim Links for SEO

Recover your hard-earned link juice and maintain your link profile through link reclamation to improve your site's SEO.

Building Links for SEO

Link building is one of the most important SEO processes, both on page and off. Learn how to build links to improve your site's SEO and search ranking.

Link Audit | Conduct an SEO Link Audit in 30 Minutes

Learn to conduct SEO link audits help you identify vulnerabilities in your link profile as well as opportunities to build links in the future.

Alternative Text | How to Use Alt Text for SEO

Alternative text is an important part of optimizing images for SEO. Learn how to use alt text to improve on page SEO and to rank in image search results.

Meta Descriptions | How to Use Meta Descriptions for SEO

Meta descriptions are HTML tags that give a brief explanation of what the page content is about. Learn how to use meta descriptions for your SEO.

Title Tag | How to Use Title Tags for SEO

Title tags are one of the most most important on page elements when it comes to SEO. Learn how to optimize your title tags to rank for your keywords.

Meta Robots Tag | How to Use the Meta Robots Tag for SEO

The meta robots tag is a special HTML tag that tells robots not to index a page and/or not to follow any of the links on the page.

What are HTML Header Tags? How do They Work for SEO?

HTML header tags add structure to your content to make it more readable and consumable. For both humans an search engines. Use header tags as an outline when writing your articles.

Page Load Time | How to optimize page load time

How optimizing page load time on your website can help improve user experience & boost your rankings in the search engines.

What is an XML Sitemap?

XML Sitemaps - Learn the best practices to create your XML sitemaps & how to submit them to the search engines.

What is Link Juice?

Link juice is a term to refer to the value passed to a page by backlinks. Google sees link juice acquired by a webpage as votes toward your site.