SEO Guides from WooRank

What is keyword research and why does it matter for SEO? Read the guide to keyword research to learn all the best ways to find SEO keywords for any website.

Favicons are small icons that visually represent a website or brand. Learn how they work, what they do and what sort of role they play in your website's SEO.

What is a SERP feature in Google's search results? Learn how each of Google's SERP features work, what they measure and if you can claim them for yourself.

Analytics refers to using data analysis to spot trends and draw conclusions. Learn how to use Google's free Google Analytics tool maximize your website's marketing and SEO performance.

Uptime refers to the amount of time that your site is "live" and accessible to users. Downtime refers to the opposite. Learn how to maximize uptime for SEO and performance.

Structured data allows you to markup your content in a way that is readable by machines. Learn structured data basics and how to use it for your site.

User behavior describes a way of measuring how people interact with your website. Learn what user behavior metrics you should track to help improve your marketing.

Canonical tags help search engines find the original version of a page. Canonicals can be a simple yet powerful tool for search engine optimizing your website.

Backlink quality is even more important that the number of links pointed at a page. Learn to evaluate a link to determine if it's helping or hurting your SEO.

Learn best practices and common errors to avoid when declaring a language in the HTML language attribute.