How to Build Links for SEO

How to Build Links for SEO

Links have been an integral part of search engine rankings since Google created PageRank in 1996. In fact, using links as a measurement of a page’s importance was one of the major factors that allowed Google to come to dominate the search engine landscape. Despite the fact that links remain a core part of Google’s, and other search engines’, ranking algorithms, the idea of "link earning" has started to replace the concept of link building. This is partly due to the Penguin algorithm (why risk building bad links that will do more harm than good?), and partly due to the rise of content marketing and the focus on creating “link bait” content.

However, research has shown that hasn’t come to pass. Content that is highly shared on social media (a quick way to measure quality and value to an audience) does not really correlate to a lot of links. In fact, the vast majority of content published online never earns any links.

How Do I Build Links for SEO?

Creating Link Bait Content

While good (or even great) content on its own is not enough to earn substantive links, it’s still absolutely required. So you need to learn what sort of content in your subject area builds a lot of links. After your link audit, you should have a good idea of what pages on your own site get linked to. Next, investigate the sort of content on other sites that your target audience finds useful, accurate and unique.

Tools like Ahrefs, Buzzsumo and Majestic let you search by topic to find articles that are highly shared and linked. This shows that there’s a lot of demand for this content, which will make building links a little easier.

Majestic Search Explorer

When you have a few ideas that you think people will want to link to, create content of your own. You can leverage ideas for the pages that already have a lot of links to grab some low hanging fruit. Don’t just rewrite the content (known as article spinning), since both people and search engines will be able to tell that you’re not adding anything of value to the topic. That means fewer links and lower search rankings.

free woorank trial

A few ways you can add your own take on older content are:

You don’t have to use one of the three methods mentioned above when creating your own link bait content. What’s important is that it’s well-written, covers the topic authoritatively and provides some sort of novelty or unique perspective on the subject.

Recent guides