Adam Lynch London, UK https://www.woorank.com Biography Adam is the CMO at WooRank. He's worked in the international digital marketing and digital media world since 2001, including SEO, PPC, publishing and business development. Published articles: How Much Money is Your Site’s Bad Link Experience Losing You? In ecommerce, your website must meet a user's expectation and intent when they click through to your site from a link. However, 18% of websites don't handle 404 backlinks in an optimal way.