Joe Barron Biography Content Writer for Cognism. Super-passionate about start-ups. Inspired by AI. Absorbed in B2B. A devotee of data. A supporter of SaaS. Taken with technology. Published articles: Outbound Marketing and SEO: A Practical Guide for Bloggers Using outbound marketing to improve SEO results is crucial. Get it right, and you could see plenty of new prospects flock to your brand.