Leveraging Behavioral Psychology for User-Friendly Website Design
Understanding your users is key to designing a website that generates high-quality traffic. Firms pay thousands of dollars every year to get the inside scoop on consumer behavior and invest hundreds of hours into designing websites based on user analytics.
However, successful marketers understand that predicting consumer behavior is really about balancing hard data with qualitative insights. This means you need a clear understanding of behavioral psychology (behaviorism) if you want to build a user-friendly website.
That’s because behavioral psychology tells you why users make certain choices. This can put you a step ahead of the competition, boost collaboration between teams, and help you create a website that your users truly love.
Behaviorism is a branch of psychology dedicated to understanding people’s inner motivations by observing their actions. In his ground-breaking book “Behaviorism” John B. Watson (widely credited as the most influential voice in the field), defined behaviorism as “a natural science” that can be used to “predict and control human activity”.
This may sound a little dystopian at first, but attempting to predict and control user behavior is something marketers have been attempting to achieve for decades. Behavioral psychology is particularly powerful in web development, where designers need to anticipate user behavior before a new page or site goes live.
Today, marketers and web developers can use behavioral psychology to temper data analytics while drawing up user-friendly websites. This is essential, as many of the folks who visit your site will navigate the page in unpredictable and irrational ways. Behaviorism can account for this by giving you a chance to observe folks using a version of the website in beta before it is released to the public at large.
UX and Psychology
As a web design team, you need to optimize the user experience (UX) if you want to make the most of your digital presence. This means you should start with a solid understanding of data analytic tools like WooRank’s keyword trackers and digital reporting API programs. These tools will give you quantitative insights to work with and aid your decision-making when striving to improve your UX.
You can also use psychological insights when revising your web design for improved UX. For example, if you’re trying to rebrand, you might want to reassess your brand palette using color psychology. Color psychology tells us that folks associate yellows and blue with calmness and joy, while they think of growth and prosperity when presented with green.
These kinds of insights can help you make subtle changes to your web design and improve the overall UX. You can also use well-established design practices to observe and test user behavior on your site. Consider, for example, running additional rounds of A/B testing before launching a new product to observe how folks navigate from a landing page to your sales funnel. This can help you cut out unnecessary steps and increase your sales volume.
Many web users now use their phones more than tablets or desktop computers. This fundamentally changes the way users interact with your website, as they may easily navigate away from your web page if they find the interface clunky or needlessly convoluted.
Impress users by embracing behavioral psychology to make your site mobile-user-friendly. Make sure tap targets are large enough for folks on smaller screens and focus on making navigation channels obvious. Foreground your call to action and remove any bottlenecks that are slowing down performance.
Successfully leveraging mobile website design principles can have a resounding impact on the rest of your firm. Many businesses can use mobile technology to manage customer relationships, as mobile CRMs are easy to use and display key insights like user interactions, preferences, and past purchases. A robust mobile strategy can improve your data collection efforts too, which is key if you want to blend psychology with data.
Blending Data with Psychology
Balancing qualitative and quantitative insights is essential for effective web design. However, many SEO specialists and web developers specialize in one or the other. This means that sites may have expertly crafted technical SEO, but bleed traffic due to poor design choices.
An in-depth SEO Assistant can help you make the most of your data without overlooking behavioral insights. AI-driven SEO assistants are capable of identifying site-wide issues and enhancing your UX by presenting data in a simple, unobstructed way. The Assistant doesn’t intrude on other tools but empowers you by bringing all your insights together in one, easy-to-understand place.
AI tools can help you blend data with psychology by finding areas for improvement, too. This is key if you’re serious about understanding user behavior, as you can’t afford to have your A/B testing skewed by broken backlinks and missing meta descriptions.
Leveraging behavioral psychology can help you build more user-friendly websites. This is key today when competition is fierce online. Get the ball rolling by gathering data related to the user experience. This will give you a solid foundation to build on when trying to extrapolate qualitative insights. Consider using an SEO assistant if you’re struggling to understand user behavior, as a well-trained, automated assistant can spot errors and suggest fixes to help your site run smoothly.