One out of every six emails you send to prospects land in spam. The spam filters on clients’ email addresses are a major issue for businesses today. The following are some common terms associated with email spam:

Internet service providers (ISPs) tend to block spam or unsolicited emails with their spam filters based on the content in the sender’s name, subject line of the email and body of the email. Apart from these they also pay attention to the mailing patterns and the volume of mail sent. Spam filters have scores allocated for different mailing patterns and terms used in email. These scores determine when mail is sent to junk folders. The filters calculate the scores and when the number crosses a certain threshold, the server automatically sends the mail to spam.

The following are some important tips to avoid having your emails labeled as spam:

Do Not:


The following are some methods to check if your email has spam content in it:

Email marketing is an important part of lead generation. If you send emails without a proper strategy or knowledge of the various spam filters, email blocks and firewalls, you risk losing prospects as well as your brand reputation. You should thus invest in some reputable email marketing service providers that have a strong permission policy and an active anti-blocking team. Most reputable companies nurture relationships with major ISPs based on their reputation and will help your emails maintain high deliverability rates.

The following are a list of some of the most popular email marketing service providers (in no specific order):

1. Madmimi:

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2. MailChimp:

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4. Sendy:

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5. iContact:

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6. Benchmark Email:

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7. Constant Contact:

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8. PinPointe:

9. GetResponse: