Back in the 2000s, creating a great product with a lot of useful features was enough to surpass your competitors and convince customers to buy. The more new features it had, the better.

But those days are far behind us.

You may have the best product in the niche but it means nothing until your target audience can find it online.

Getting a top 10 ranking is a must for any business these days: 92% of searchers will pick businesses on the first page of local search results.

No matter what your business is, you want it to rank higher on Google, right?

But do you pay enough attention to content?

In fact, content on your website matters. SEO content is about creating and optimizing your content so that it can potentially rank higher in search engines and attract search engine traffic. Optimizing it for Google search, you can use the right keywords to help people find what they are looking for.

SEO is always changing, and it's vital to keep up with the trends to stay ahead of your competitors, hoping for attention of the same target audience. Thus, you’d better know top 5 SEO trends for 2019 and implement them to your marketing strategy.

1. Improved Readability

Nowadays information bombards people from all the sides. At the same time, an average attention span has decreased dramatically, and people can stay focused for 8 seconds only. Since modern users get so much information and they do not have enough patience to consume it, it’s a problem for many marketers.

Users are picky about what they read, and it’s important to keep them hooked on your website. Thus, making your text more readable is a must.

The longer your visitors stay on the site, the better your average time spent on pages. As a result, your content can rank higher in search engines as Google pays attention to how long people visit the page.

So, wouldn’t it be great if you could make your text more scannable?

Actually, it doesn’t require much time or effort. Let’s take a look at Neil Patel’s website:

Structure content for readability

Here’s what we can learn:

  1. Use subheadings

  2. Write short paragraphs to keep readers hooked

  3. Use bullet lists

  4. Add bucket bridges

  5. Highlight important sentences

2. Voice Search

Since more and more people use the internet on the go, they seek out easy ways to find information without spending much time. While it may be difficult to type your inquiry on the go, it’s easy to use the voice search.

Here’s the deal:

By 2020, 50% of all searches will be voice searches. Thus, it’s important to optimize your content for voice search now to get results in the future.

To make a long story short, optimize your website for voice search, and your content must be suitable for Voice Assistant.

  • Use the right language (natural, spoken language and a conversational approach people use in everyday life)

  • Avoid using large data tables (as it’s difficult to display)

  • Try to make it shareable with your creativity (content with high social media engagement ranks higher in voice searches)

  • Consider appearing in a Featured Snippet (most voice search answers come from this source)

  • Convert text into audio and feature it at the beginning (when people use voice search, it’s more likely they want to listen to the information, not read it)

Audio content added to page

3. Mobile Optimization

First things first: in 2018, 52.2% of all website traffic worldwide was by users on mobile phones. What’s more, 57% of all US online traffic now comes from mobile devices.

With the rise of mobile internet usage, it’s no wonder people use mobile devices more often than desktops to surf the internet these days.

For marketers, it means the need to optimize websites and content so that users can consume the information with ease.

Small text, tiny links, low-quality images, and bad website navigation are just a few examples of content that is not optimized for mobile.

Before publishing your content on the blog, make sure its readability is optimized for mobile devices:

  • Keep your headlines short

  • Make your text readable without zooming

  • Make your content touchscreen ready

  • Use the right format for images (JPEG)

Just look at MC2Bid4Papers: it’s easy for mobile users to read the text on the site.

Mobile optimized text content

4. Video Content

While text content is probably the most common SEO content, only a few marketers use video as a content form to rank higher on Google. However, the rise of video marketing proves it’s an actionable way to meet customers’ needs and get awarded by search engines.

Why bother? Read the latest research by Wordstream:

  • A third of online activity is spent watching video

  • Marketers who use video grow revenue 49% faster than non-video users

  • Video drives a 157% increase in organic traffic from SERPs

For most people, video is more interesting and engaging than any other form of content. If you can grab and keep your audience’s attention, that’s great. When you give users what they crave and satisfy their needs, your business grows.

Any other proof needed? As specified in research by HubSpot, 54% of consumers want to see videos from brands more than any other type of content.

To stay one step ahead of your competitors, you need to create videos. And what is more, you need to optimize your video for SEO to make it easier for Google to understand your content.

Here’s how you can do it:

  • Add a description for your video content with keywords

  • Use a CTA to attract more users

  • Write a blog post to accompany your video

Optimize content for video search results

5. Use Different Types of Keywords

The right keywords matter. If your on-page SEO is based on the right keywords, it’s more likely you will achieve your goals — more website traffic, leads and sales. However, keyword stuffing isn't a good idea if you don’t want Google to penalize you.

Instead, you need to use different semantically related keywords that help to provide a better understanding of your content.

These keywords, known as latent semantic keywords or LSI keywords, aren’t synonyms or keyword variations (those were targeted for decreased rankings by Google’s Maccabees updates in late 2017).

There’s an easy way to find the right keywords you should use for your content - just Google your idea. For example, if you’re writing about Bamboo fabrics, you can find the following keywords to mix and use. With the holiday season, it’s no wonder the results are the following:

Google Suggest tool for related keyword suggestions

To please Google and attract visitors, you need to keep up with the current trends to find keywords that people actually use to search on Google. Keyword trends are changing, growing and evolving. Thus, it’s important to do keyword research when planning new content and optimizing existing content.

In Closing

SEO, Google algorithms, and content consumption are always changing, so new SEO content trends appear. If you want to rank higher on Google, you need to know and implement these trends. The earlier you start, the faster you surpass your competitors and get results you crave. After all, 2019 is right around the corner, so don’t waste your time.