Sam Gooch http://samdgooch.uk Biography Sam Gooch has over 10 years of experience in both in-house & agency Digital Marketing roles across a range of industries. Sam is the Head of Technical SEO at WooRank. Published articles: Pogosticking is NOT a Ranking Signal for Google Long though to be a negative ranking signal, it turns out the user behavior known as "pogo-sticking" is not used by Google to rank pages in search results. What does this mean for SEO? Google's Speed Update has arrived! Google has introduced its new Speed Update algorithm. We go over what the speed update is, what it means and what you can do to get ready for it. Robots and You: A Guide to Robots.txt Robots.txt is an important technical SEO element. Learn how to create, optimize and test your file in our in-depth robots.txt guide. SEO Hacks for Developers We’ve put together five quick and easy hacks for developers to give SEO a jump start and get websites into search results. Negative SEO: How to Identify, Fix and Prevent an Attack What is negative SEO? Are you vulnerable? What steps can you take to prevent it? Learn to prevent, identify and fix negative SEO attacks. Google Treats Hreflang in Sitemaps and HTML the Same In a recent Twitter exchange, John Mueller informed us that Google sees and processes hreflang tags in sitemaps and page HTML the same way. What doe that mean for SEO? Google: GDPR Compliance is No Excuse for Intrusive Popups During a Google Webmaster Central hangout, John Mueller explained how Google handles all those GDPR compliance updates and how to avoid penalties for intrusive interstitials. Google Changes Search Snippet Length Yet Again Just 5 months after increasing snippet length, Google has reversed course. Average snippet length is back to 160 characters, but still more change could be coming. 5 Technical SEO Traps to Dodge 5 commonly overlooked issues with technical SEO that could be holding your site's ranking performance back. Someone Could Steal Your Link Juice Without You Knowing! Tom Anthony from Distilled discovered that Google Search Console's sitemap ping URL followed open redirect URLs, allowing him to use hreflang tags to steal a website's ranking power. What's the SSL Apocalypse and How Can You Avoid It? Google Chrome will stop trusting Symantec SSL/TLS certificates issued before June 1, 2016 or after December 1, 2017. Check if your certificate falls in that range and avoid the potential fallout! International SEO: An In-Depth Checklist Reaching an international audience is a big step. Make sure you’re taking steps in the right direction with our in-depth international SEO checklist. Technical SEO vs. Content Marketing The importance of technical SEO and content marketing, and how you should balance them when working on your venture Link Building Strategies Part 2: Acquiring Future-Proof Links How are digital marketers building links in a post Penguin era? How has link building evolved in recent years? 10 tips for future-proofed link building. 10 Free Keyword Research Tools Keyword research is one of the most important tasks when it comes to SEO. Check out 10 free Keyword research tools to help you do the job properly.