Keyword research — the process of finding new keywords to target and track when marketing a website — one of the most important parts of SEO (targeting the wrong keywords will waste time and cost you money) but it frustrates and confuses a lot of website owners and marketers.

It’s also one of the topics we get the most questions about here at WooRank.

  • How do I find the keywords I should track?
  • How can I know which keywords I should track?
  • How do I know what keywords Google thinks are relevant to my site?

To help answer these questions (and more) for website owners and marketers, WooRank has developed and released a keyword suggestion feature, available in Keyword Tool.

The new feature can be accessed and used by any WooRank customer or trial user with an active Project.

This keyword suggestion feature is perfect for

  • Website owners who want to market their own websites
  • In-house marketers trying to increase traffic to their business’ websites
  • Freelancers and agencies working to grow the visibility of their clients’ websites
  • Sales teams who want to highlight new opportunities while pitching new business
  • Anyone who needs to do keyword research for a website, really...

In this post, we’ll go over what sort of data you get with the new feature and how you can use it for marketing a website.

Jumpstart Keyword Research

Find your keywords

The new keyword suggestion tool, as the name suggests, is designed to help users find and pick which keywords to target and optimize around. Take the guesswork out of keyword research by taking your keywords right from what your site already ranks for in Google.

When you start the process of adding keywords, the keyword suggestion feature will list the keywords that the Project’s website ranks for:

WooRank keyword suggestion area

If a keyword appears in this list, your site ranks somewhere between 1 and 100 for users who search for these keywords in the Project’s specified Google domain. This list represents the keywords that Google sees as relevant to your website and content.

Remember, just because your site isn’t ranking in the top 10 for a keyword doesn’t mean you should be including it in your SEO efforts. In fact, these keywords can represent great opportunities to improve rankings to increase website traffic.

Choose keywords based on real keyword data

The second big question we get from our customers is how, when you’re presented with a list of suggested keywords, do you know which ones are the best for your marketing? Which is why we’ve included the important data points someone needs in order to make the best decisions about their keyword research.

For each keyword, the new suggestion feature includes the data you need to decide which keywords to target:

  • Estimated search volume. This is a rough calculation of how many times people search for that keyword each month. Volume gives you a good, if general, idea of how many people you can reach by successfully optimizing around a keyword.

Keyword suggestion search volume

  • Position. This is where the Project’s domain ranks in actual search results in the specified Google domain. Focus on maintaining rankings for keywords that are already successful while spending more time and effort optimizing your site for lower-ranked keywords.

Keyword suggestion average position

  • Cost per click (CPC). This is the amount of money an advertiser spent when a user clicked on a paid Google Ad listing shown for that keyword. While a keyword’s CPC doesn’t have a direct relationship with rankings or SEO, it’s an important data point to consider when doing keyword research. It can be a useful indication of commercial intent and high conversion rates (advertisers tend not to bid on keywords that don’t convert). Depending on how much your product costs and what sort of ROI you expect, it can also give a clue toward the competitiveness of a keyword (high-cost keywords, relative to your industry or business tend to be more competitive from an SEO perspective as well). Keywords with no CPC shown in the tool haven’t been bid on recently.

Suggested keyword CPC data

Know what Google thinks of your pages

The third common question we get here at WooRank about keywords is about how to know what keywords are relevant to which pages in Google’s eyes. Keyword Tool’s new keyword suggestion feature shows you which URL is showing for the specified keyword.

Ranking keyword suggestion URL

Knowing what pages rank for which keywords can help you shape and execute your SEO strategy.

Make sure the page and keyword match. Meaning, if your site ranks for a commercial keyword, you want to make sure you’re optimizing a commercially-focused page for that keyword.

Conversely, a business might see an informational intent keyword pointing to a product or category page and a blog post or other content to maximize lead generation.

In the example above, the "city & guilds dog grooming courses essex" is currently seen as relevant to the tracked website’s “about us” page. It’s probably a good idea to start a campaign focused on optimizing a specific page around that term to maximize signups for the course.

Plus, knowing which pages are almost at the top of the search results and which have a long ways to go can help prioritize your SEO tasks.

How to Get Suggested Keywords

Getting keyword suggestions is quick and easy for WooRank customers and trial users with an active Project. Simply access Keyword Tool from your WooRank account’s overview page:

Access Keyword Tool from Overview page

Or through a website’s Project:

Access Keyword Tool from Project

From within Keyword Tool, click the blue "Add Keywords to Track" button in the top right (or in the front and center of the page if you aren’t tracking any keywords yet).

Add keywords to track button

This will take you right to the add keywords interface that includes the keyword suggestion feature:

Keyword suggestion feature

Adding suggested keywords

Tracking the Project’s suggested keywords is just as easy as accessing the feature. Just click on the suggested keywords that you want to track in Keyword Tool and click the blue "Add Keywords" button as you would to add keywords normally.

Adding keywords button

Not a WooRank customer or trial user yet? No problem! You can access Keyword Tool’s suggested keyword feature by signing up now.

During your 14-day free trial, you’ll have access to our Keyword Tool along with our other tools such as Projects and Site Crawl.