Legacy Site Revamps Online SEO Presence

A small business entrepreneur revamps her older site to fix issues, grow online sales and increase visibility.

A Legacy Site Needing a SEO Tune-up


Rebecca Gilbert was helping her team at Yummy Plants work on a legacy site that was more than 10 years old. When they decided to upgrade the platform, they decided to do it right this time. 


“We needed a tool that would help us see our baseline stats and where to focus our time and resources.” 


One of the developers on Rebecca’s team found WooRank, and they all agreed it was perfect for their project. They were easily able to pinpoint what areas needed improvement, like their broken links, inadequate page titles and more. They were also able to see the existing content that was actually already performing well. 


“The tool is easy to use for both baseline stats and continuous improvement!” 


This tool is excellent to help you find your competitive advantage and why. We were using Google Analytics to track our most popular pages, but WooRank took our analysis to the next level. We could see why those pages were performing better.
Rebecca Gilbert
Tim Roberts,
Yummy Plants

Finding and Fixing Priority SEO Technical Issues


Rebecca and her team crawled Yummy Plants ever 24 hours to find new issues. They would make the necessary improvements, clear the cache and run a new crawl to see the remaining largest priority projects. 


“WooRank was essential in helping Yummy Plants resolve all of the broken links, title page issues, and SEO problems.” 


At first, Rebecca wanted to focus on getting the technical issues solved before tackling the marketing side of SEO, so they addressed all of the internal 404 errors, broken links and meta content. 


Thanks to the Site Crawl, they were able to fix the structural site issue and turn to growth.


How WooRank works for us

9
New keywords on Google's first page
200+
New daily visitors

Marketing a Revamped Site


Rebecca’s next steps were to focus on her keyword searches in WooRank’s Keyword Tool  to see where the site was performing best. The team decided to amp up the advertising for those pages in order to increase revenue. 


They saw results in just a few weeks. 


“This tool is excellent to help you find your competitive advantage and why. We were using Google Analytics to track our most popular pages, but WooRank took our analysis to the next level. We could see why those pages were performing better: image packs, quotes, or just keyword driven. We could also see which competitive pages were top ranked for our target keywords.”


Rebecca’s advice to any small business owner looking to improve their online presence is: SEO is a process. 


“Look at your challenge from many different audience angles. There are typically a few key groups who will use your product. How can you optimize for each group? WooRank helped us do this.”


Rebecca and her team saw results every day. It was simple for everyone to use and understand while still tracking progress and identifying areas that needed to be prioritized. 


With a legacy site, Rebecca had a clear plan in front of her with WooRank’s help. 


“We didn’t fix the oldest content because it wasn’t as popular, and we focused instead on fixing the issues in the more popular and newer content.” 


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